GES Launches Interactive Global Event Tracker

Rhea-AI Summary

GES has launched an interactive Global Event Tracker to monitor key trade show cities and attendance over the past 90 days. This tool provides up-to-date event information with color-coded indicators to illustrate attendee participation. Despite challenges from the pandemic, the events industry contributed over $100 billion to the U.S. GDP last year. The tracker aims to help organizations understand event viability and enhance future planning as in-person gatherings return. For more details, visit the GES website.

Positive

• Launch of the Global Event Tracker tool to enhance event planning and participation insight.
• The events industry contributed over $100 billion to the U.S. GDP last year, indicating a potential market recovery.
• GES's experience and global reach position it well to monitor events effectively.

Negative

• Continued uncertainty in the events industry due to the pandemic may hinder recovery.
• The need for monitoring indicates that many locations still face challenges in hosting events safely.

LAS VEGAS, Jan. 27, 2021 /PRNewswire/ -- GES is excited to announce an interactive Global Event Tracker covering key trade show cities and event attendance for the past 90 days. The tracking tool displays event information in an at-a-glance format where tradeshows and events are happening and is updated twice a month. Using a stop light analogy of red, yellow, and green, it shows occurring tradeshows and includes easy-to-read color-coded indicators based on attendee participation and mitigation requirements.

The global pandemic has drastically affected the live events industry. Nonetheless, events continue to be an integral part of many industries to generate and conduct business. It is critical for companies and attendees to gather, network, learn and conduct commerce. Overall, the events industry contributed over $100 billion to the U.S. GDP last year.

"Working with clients, we understood the need for closely tracking key activities and indicators to determine if a city is able to host a face-to-face event," said Wendy Gibson, GES Global Chief Marketing Officer. "Being able to gain insight into what's occurring at the ground level around the world in tradeshows is key for getting our industry back on its feet. We know it will take time. Some geographies will be able to return sooner than others, but we believe gaining insight on events happening around the world, along with participation and mitigation requirements, will help our industry accelerate the safe return to events."

As the global population strives to emerge from the pandemic through vaccinations and PPE, events are coming back.  Marketers of all levels are trying their best to figure out what cities or regions are likely to hold an event for future planning purposes. GES realized the Global Interactive Event Tracker would be an invaluable tool, and as a global organization with teams in major tradeshow cities around the world, we were ideally suited to monitor and track what's happening at the street level to gauge the likelihood of events occurring. Click here to learn more about this first of a kind interactive Global Event Tracker tool, including our GES Insight Blog.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service marketing and logistics partner for the exhibition and convention industry. We offer decades of experience with thousands of shows produced annually. Our best-in-class start to finish support, flawless execution, and suite of technology/exhibitor tools simplify and enable all aspects of planning and execution. Our services include official show services, strategy, creative/design, ON Services audio visual solutions, and onPeak event accommodations. GES partners with leading brands and shows, including Pfizer, Mary

Kay, and CONEXPO-CON/AGG and IFPE. GES' National Servicenter has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past 11 years. For the  10th year in a row, Ad Age has also named GES as one of the Nation's Largest Experiential/Event Marketing Agency Networks.  For more information visit www.ges.com.

Contact:

GES
Otilia Ayats-Mas
214.808.2654
oayatsmas@ges.com

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/ges-launches-interactive-global-event-tracker-301215597.html

SOURCE GES

FAQ

What is the GES Global Event Tracker?

The GES Global Event Tracker is an interactive tool that monitors trade show cities and attendance over the past 90 days, providing insights into event viability.

How much did the events industry contribute to the U.S. GDP last year?

The events industry contributed over $100 billion to the U.S. GDP last year.

When was the GES Global Event Tracker launched?

The GES Global Event Tracker was launched on January 27, 2021.

How does the Global Event Tracker indicate event participation?

The tracker uses a stop light analogy with color-coded indicators (red, yellow, green) to show attendee participation and mitigation requirements.

Which company owns GES?

GES is a company owned by Viad Corp, which trades under the NYSE ticker VVI.