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The Vitrolife Group introduces changes to the executive management team and strengthens focus on innovation

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Vitrolife Group (VTRLY) has announced strategic changes to its executive management team, with a heightened focus on innovation. Rickard Ericsson, who previously served as SVP Consumables and SVP Sales & Marketing, has been appointed as SVP Innovation with immediate effect. In his new role, Ericsson will oversee R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access.

The new Executive Management Team includes CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Innovation Rickard Ericsson, SVP Sales & Marketing Olivia Natens, and CHRO Jessica Jonasson. The company maintains its financial reporting structure across three regions: EMEA, Americas, and APAC, with business areas reported as product groups: Consumables, Technologies, and Genetics.

Vitrolife Group (VTRLY) ha annunciato cambiamenti strategici nel suo team di gestione esecutiva, con un focus accentuato sull'innovazione. Rickard Ericsson, che in precedenza ha ricoperto il ruolo di SVP Consumables e SVP Sales & Marketing, è stato nominato SVP Innovazione con effetto immediato. Nel suo nuovo ruolo, Ericsson supervisionerà R&D, Strategia e Sostenibilità, Gestione del Ciclo di Vita del Portafoglio e Accesso al Mercato.

Il nuovo Team di Gestione Esecutiva comprende il CEO Bronwyn Brophy O'Connor, il CFO ad interim Helena Wennerström, il COO Ermanno Sironi, il SVP Innovazione Rickard Ericsson, la SVP Sales & Marketing Olivia Natens e la CHRO Jessica Jonasson. L'azienda mantiene la sua struttura di reporting finanziario suddivisa in tre regioni: EMEA, Americhe e APAC, con le aree di business riportate come gruppi di prodotti: Consumabili, Tecnologie e Genetica.

Vitrolife Group (VTRLY) ha anunciado cambios estratégicos en su equipo de gestión ejecutiva, con un mayor enfoque en la innovación. Rickard Ericsson, quien anteriormente se desempeñó como SVP de Consumibles y SVP de Ventas y Marketing, ha sido nombrado SVP de Innovación con efecto inmediato. En su nuevo rol, Ericsson supervisará I+D, Estrategia y Sostenibilidad, Gestión del Ciclo de Vida del Portafolio y Acceso al Mercado.

El nuevo Equipo de Gestión Ejecutiva incluye a la CEO Bronwyn Brophy O'Connor, la CFO interina Helena Wennerström, el COO Ermanno Sironi, el SVP de Innovación Rickard Ericsson, la SVP de Ventas y Marketing Olivia Natens y la CHRO Jessica Jonasson. La empresa mantiene su estructura de informes financieros en tres regiones: EMEA, Américas y APAC, con áreas de negocio reportadas como grupos de productos: Consumibles, Tecnologías y Genética.

비트로라이프 그룹 (VTRLY)는 혁신에 더욱 집중하는 전략적 경영진 변경을 발표했습니다. 리카르드 에릭슨은 이전에 SVP 소비재 및 SVP 영업 및 마케팅을 맡았으며, 즉시 SVP 혁신으로 임명되었습니다. 그의 새로운 역할에서 에릭슨은 연구 및 개발, 전략 및 지속 가능성, 포트폴리오 생애 주기 관리, 시장 접근을 감독하게 됩니다.

새로운 경영진 팀에는 CEO 브론윈 브로피 오코너, 임시 CFO 헬레나 웬너스트롬, COO 에르만노 시로니, SVP 혁신 리카르드 에릭슨, SVP 영업 및 마케팅 올리비아 나텐스, CHRO 제시카 요나손이 포함됩니다. 회사는 EMEA, 아메리카 및 APAC의 세 지역에서 재무 보고 구조를 유지하며, 비즈니스 영역은 소비재, 기술 및 유전학이라는 제품 그룹으로 보고됩니다.

Vitrolife Group (VTRLY) a annoncé des changements stratégiques au sein de son équipe de direction, avec un accent accru sur l'innovation. Rickard Ericsson, qui a précédemment occupé le poste de SVP Consommables et SVP Ventes & Marketing, a été nommé SVP Innovation avec effet immédiat. Dans son nouveau rôle, Ericsson supervisera la R&D, la Stratégie & Durabilité, la Gestion du Cycle de Vie du Portefeuille et l'Accès au Marché.

La nouvelle Équipe de Direction comprend le CEO Bronwyn Brophy O'Connor, la CFO par intérim Helena Wennerström, le COO Ermanno Sironi, le SVP Innovation Rickard Ericsson, la SVP Ventes & Marketing Olivia Natens et la CHRO Jessica Jonasson. L'entreprise maintient sa structure de reporting financier dans trois régions : EMEA, Amériques et APAC, avec des domaines d'activité rapportés sous forme de groupes de produits : Consommables, Technologies et Génétique.

Vitrolife Group (VTRLY) hat strategische Veränderungen in seinem Führungsteam angekündigt, mit einem verstärkten Fokus auf Innovation. Rickard Ericsson, der zuvor als SVP für Verbrauchsmaterialien und SVP für Vertrieb & Marketing tätig war, wurde mit sofortiger Wirkung zum SVP für Innovation ernannt. In seiner neuen Rolle wird Ericsson die Bereiche F&E, Strategie & Nachhaltigkeit, Portfolio-Lebenszyklus-Management und Marktzugang überwachen.

Das neue Führungsteam umfasst CEO Bronwyn Brophy O'Connor, interim CFO Helena Wennerström, COO Ermanno Sironi, SVP Innovation Rickard Ericsson, SVP Vertrieb & Marketing Olivia Natens und CHRO Jessica Jonasson. Das Unternehmen behält seine Finanzberichtsstruktur in drei Regionen bei: EMEA, Amerika und APAC, wobei die Geschäftsbereiche als Produktgruppen: Verbrauchsmaterialien, Technologien und Genetik berichtet werden.

Positive
  • Creation of dedicated SVP Innovation role signals increased focus on R&D and product development
  • Appointment of experienced internal candidate with 10+ years company knowledge to lead innovation
Negative
  • None.

GOTHENBURG, Sweden, March 31, 2025 /PRNewswire/ -- To further drive the execution of the Vitrolife Group corporate strategy, the company is evolving the executive management team and introducing a SVP Innovation role to accelerate the pace and output of innovation. 

Rickard Ericsson, formerly SVP Consumables and prior to that SVP Sales & Marketing, is appointed SVP Innovation, effective immediately. Rickard has been with the company for over ten years and has a deep understanding of the reproductive-health market, the evolving trends and customer needs. In this role, he will oversee R&D, Strategy & Sustainability, Portfolio Lifecycle Management and Market Access.

The Executive Management Team (EMT) will be comprised of CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Innovation Rickard Ericsson, SVP Sales & Marketing Olivia Natens and CHRO Jessica Jonasson. The EMT will focus on ensuring that the company continues to execute the corporate strategy and advance the company's mission to be the leading global partner in reproductive health, striving for better treatment outcomes for patients.

These organisational changes do not materially affect our financial reporting structure. Our reporting segments will continue to be the regions: EMEA, Americas and APAC. The business areas will be reported as product groups: Consumables, Technologies and Genetics.

Gothenburg, 31 March 2025 
VITROLIFE AB (publ) 
Bronwyn Brophy O'Connor, CEO 

The information was submitted for publication, through the agency of the contact persons set out above, at 31-03-2025 11:30 CET.

Contact:
Amelie Wilson, Investor Relations, awilson@vitrolife.com

This is a translation of the Swedish version of the press release. When in doubt, the Swedish wording prevails.

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/vitrolife-ab--publ-/r/the-vitrolife-group-introduces-changes-to-the-executive-management-team-and-strengthens-focus-on-inn,c4124631

The following files are available for download:

https://mb.cision.com/Main/1031/4124631/3355260.pdf

The Vitrolife Group introduces changes to the executive management team and strengthens focus on innovation

 

Cision View original content:https://www.prnewswire.com/news-releases/the-vitrolife-group-introduces-changes-to-the-executive-management-team-and-strengthens-focus-on-innovation-302415608.html

SOURCE Vitrolife AB (publ)

FAQ

What changes has Vitrolife Group (VTRLY) made to its executive management team in March 2025?

Vitrolife appointed Rickard Ericsson as SVP Innovation, overseeing R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access. The new executive team includes CEO Bronwyn Brophy O'Connor, Acting CFO Helena Wennerström, COO Ermanno Sironi, SVP Sales & Marketing Olivia Natens, and CHRO Jessica Jonasson.

How will Vitrolife's (VTRLY) reporting structure change after the March 2025 reorganization?

The reporting structure remains unchanged, with regions (EMEA, Americas, APAC) as reporting segments and product groups divided into Consumables, Technologies, and Genetics.

What is Rickard Ericsson's background at Vitrolife (VTRLY)?

Rickard Ericsson has been with Vitrolife for over ten years, previously serving as SVP Consumables and SVP Sales & Marketing, bringing deep understanding of the reproductive-health market.

What are the main responsibilities of Vitrolife's (VTRLY) new SVP Innovation role?

The SVP Innovation role oversees R&D, Strategy & Sustainability, Portfolio Lifecycle Management, and Market Access, aimed at accelerating innovation pace and output.
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