Welcome to our dedicated page for Versus Systems news (Ticker: VSSYW), a resource for investors and traders seeking the latest updates and insights on Versus Systems stock.
Versus Systems Inc. is a financial technology platform that enables video game publishers and developers to host prize-based matches in their games. The platform allows players to compete in matches and tournaments to win digital goods, physical goods, and real money, fostering a safe and legal environment for skill-based gaming.
Moreover, Versus offers proprietary B2B software tools that drive user engagement through gamification and rewards. Its partners can provide in-game prizes like merchandise, coupons, digital goods, and sweepstakes entries to engage fans, increase consented first-party data, and boost sales. Most customers are sports teams, venues, and advertising agencies in Canada and the USA.
Versus Systems (Nasdaq: VS) has announced a strategic partnership with the Military Bowl Foundation to enhance fan engagement through interactive experiences during live events. The Military Bowl, scheduled for December 27, aims to support USO and service members using the company’s proprietary prizing engine. Fans will be rewarded for their participation, whether attending the game or watching from home. This partnership aligns with Versus' mission to integrate engagement technology into various media platforms.
Versus Systems (Nasdaq: VS) announced a partnership with Progress Productions to enhance in-stadium fan engagement for The Hundred, a new cricket league in England and Wales. Starting July 21, 2021, the Versus XEO Platform will provide live interactive experiences during matches of the league's eight teams. This initiative aims to attract a younger audience by integrating exciting gameplay with cricket matches, marking a significant step in fan engagement following the pandemic.
Versus Systems (Nasdaq: VS) announced a strategic partnership with Peach Bowl, Inc. to enhance fan engagement at NCAA Football events, including the Chick-fil-A Peach Bowl. This partnership will enable interactive experiences for fans attending live events or watching remotely. Peach Bowl, Inc. has secured its position in the New Year's Six Bowls until 2025, hosting key playoff games. The Chick-fil-A Peach Bowl boasts an impressive viewership and a strong charitable contribution history, totaling $57.9 million since 2002.
Versus Systems (Nasdaq: VS) announced its participation in the Days of '47 Cowboy Games & Rodeo in Salt Lake City from July 20 to July 24, 2021. This event is the second stop on the WCRA Triple Crown of Rodeo. Versus will enhance fan engagement through in-stadium interactive games and a predictive gaming platform, XEO. Fans can win prizes by participating in trivia and predicting event outcomes. The collaboration aims to enrich the experience for attendees and online viewers while showcasing Versus' innovative prizing capabilities.
Versus Systems Inc. (Nasdaq: VS) announced its participation in the #MEXTOUR, where the Mexican National Team will face Panama in Nashville and Nigeria in Los Angeles. The company’s XEO platform will enhance fan engagement with live photo filters during the events. This annual tour, now in its 18th year, is a major attraction, drawing over 60,000 fans per game. Versus aims to elevate the experience for fans at the stadium and at home, promoting interaction among supporters of the Mexican team.
Versus Systems Inc. announced a record-breaking attendance of nearly 150,000 fans at the 2021 Bassmaster Classic in Fort Worth, Texas. The event, dubbed the “Super Bowl of Bass Fishing,” featured various activities and was broadcast to over 1.6 million viewers, marking the most-watched Bassmaster telecast in over a decade. Versus provided fan engagement and live event production, led by Matt Coy, their Head of Production. This successful event highlights Versus's capabilities in enhancing audience interaction and suggests potential growth in live event participation.
Versus Systems Inc. (Nasdaq: VS) has announced its partnership with Los Angeles Football Club (LAFC) to enhance fan engagement during live events in California as they resume post-pandemic. Following their role in the NHL Playoffs, Versus will provide interactive in-stadium and at-home experiences for LAFC fans. CEO Matthew Pierce emphasized the importance of live events returning, stating that Versus aims to enhance audience experiences across various platforms.
Versus Systems has launched a beta test of a new Shopify app that allows ecommerce businesses to promote rewards through games and other media. The app connects Shopify stores to Versus' ad platform, enabling businesses to offer products and discounts tied to in-game challenges. This initiative aims to enhance audience engagement and sales while ensuring compliance with legal guidelines for promotional activities. The Shopify platform supports 1.7 million businesses, contributing significantly to a nearly $5 trillion global ecommerce economy.
Versus Systems has successfully completed its acquisition of Xcite Interactive for approximately $15.2 million, combining cash and stock. This merger enhances Versus's prizing engine, integrating it into Xcite's XEO platform, already utilized by multiple professional sports teams and events. The enhanced platform will enable fan engagement via real-world prizes across streaming and TV. The acquisition aims to bolster Versus’s offerings, leveraging Xcite’s existing connections to over 150 sports teams and brands.
Versus Systems has appointed Jennifer Prince to its Board of Directors to enhance its expansion in the media and entertainment sectors. As the former Global VP at Twitter, Prince brings extensive experience in content partnerships and monetization strategies. This appointment coincides with Versus' growth following its IPO and the acquisition of Xcite Interactive, allowing it to leverage its prizing platform in various media formats. Prince's expertise is expected to drive Versus' interactive media offerings and strengthen ties with publishers in broadcast and streaming.
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