VSBLTY NAMES DIGITAL MEDIA, ANALYTICS & TECHNOLOGY EXPERT LUIZ BARROS AS EXECUTIVE CHAIRMAN
VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) announced Luiz Barros as Executive Chairman, enhancing its leadership team. Barros, previously Global Senior VP at Anheuser-Busch InBev, brings extensive experience in marketing and data analytics. His past success includes tripling marketing ROI and receiving prestigious industry awards. As he aims to leverage data-driven retail media, Barros emphasizes the importance of physical stores for driving sales. His expertise will play a vital role in refining VSBLTY's offerings, particularly its AI-driven technologies like VisionCaptor™ and DataCaptor™ for audience engagement and security.
- Luiz Barros appointed as Executive Chairman, enhancing leadership and strategic growth.
- Barros has a proven track record in marketing and analytics, previously tripling ROI for Anheuser-Busch InBev.
- Recognition from industry awards highlights Barros' expertise, potentially attracting investor interest.
- Barros aims to focus on data-driven retail solutions, aligning with VSBLTY's business model.
- None.
Barros Advising CEO on Data, Marketing & Finance Strategies
VSBLTY Co-Founder & CEO
Besides acting as a board member and advisor for private and public listed companies, Barros has a successful career as an entrepreneur with two successful exits. He was recently the Global Senior Vice President of Data, Analytics, Media & Digital Products for Anheuser-Busch InBev. Under his leadership, the company went through a successful transformation that put the company on the forefront of data-driven marketing, tripled the marketing ROI and was recognized by the industry with awards such as the "
Barros himself has been recognized by the industry with accolades such as from Ad Age as one of the "40 Under 40" global talents shaping the marketing and media industries in 2020, and "Data & Analytics Leader of the Year" by the Leadership Excellence Awards in 2021, among others.
Barros first interaction with VSBLTY occurred as a client. "When I first met VSBLTY as a client I was impressed with how their proprietary computer vision technology revolutionized the industry, helping me to understand our consumers and influence their purchase behavior at 'the moment of truth' at point of purchase," Barros said.
About his new role at VSBLTY, he stated that, "Retail Media is now considered the third wave of digital advertising, but we need to remember that more than
VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision. Its industry leading VisionCaptor™ and DataCaptor™ software combine motion graphics and interactive brand messaging with cutting-edge computer vision measurement and insights. VSBLTY's AI driven software Vector™ provides enhanced facial recognition that is crucial to strengthening today's security requirements when recognizing weapons or suspicious persons in a crowd.
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About VSBLTY (http://vsblty.net/)
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SOURCE VSBLTY
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