Versus Systems Inc. - VS STOCK NEWS

Versus Systems (Nasdaq: VS) announces its collaboration with Xcite Interactive to enhance fan engagement during the NHL playoffs. Six teams, including the Colorado Avalanche and Pittsburgh Penguins, will utilize Versus and Xcite's platforms for interactive experiences. The NHL reports record viewership this season, with 1.73 million watching key matchups. CEO Matthew Pierce emphasizes the importance of the Stanley Cup playoffs, stating Versus aims to support fans globally as teams compete for the championship, culminating in July.

Versus Systems (NASDAQ: VS) announced plans to acquire Xcite Interactive, a leader in interactive audience engagement, for USD $19 million in stock and cash. This acquisition aims to enhance Versus' audience engagement products across platforms by integrating Xcite's XEO platform, enabling fans to win rewards while interacting with sports teams and events. The acquisition involves issuing up to 2,011,163 shares of Versus stock and includes a retention pool of $2.25 million for Xcite employees. The merger is subject to various conditions, including shareholder approval.

Versus Systems is partnering with Crush and the Frias Agency to beta test its XEO engagement platform during the Canelo Alvarez vs. Billy Joe Saunders boxing match on May 8, 2021. This unique platform will engage fans both live at AT&T Stadium and via DAZN pay-per-view, allowing them to participate in games and win prizes. Over 60,000 attendees are expected, marking a significant event post-COVID. The partnership aims to enhance fan interaction and brand visibility, showcasing the potential of Versus' technology in live sports events.

Versus Systems Inc. will host its first-ever virtual investor day on May 20, 2021, at 1:30 p.m. Pacific time. This interactive event, featuring a gamified presentation, will cover recent developments, growth strategies, and a partnership with Xcite Interactive. The presentation will be accessible on the Versus Systems website, powered by the XEO app which will include trivia and engaging features. Investors can submit questions in advance for a Q&A session.

Versus Systems Inc. (Nasdaq: VS) has announced that its second-screen engagement platform will begin including alcohol-related products and promotions from July 2021, targeting the lucrative alcohol advertising market. The platform utilizes a Dynamic Regulatory Compliance engine, incorporating geotargeting and age-gating to navigate varying legal requirements. CEO Matthew Pierce highlighted that effectively managed alcohol advertising could tap into the vast global alcohol market worth over $1 trillion yearly.

Versus Systems Inc. has expanded its reach by integrating its Dynamic Regulatory Compliance prizing engine into India, a rapidly growing market for entertainment and gaming. By partnering with existing content partners, the company plans to launch its platform within 60 days. With a population of 1.4 billion and a burgeoning mobile gaming industry expected to grow from $1.1 billion in 2019 to $2.8 billion by 2022, Versus aims to leverage India's large population and smartphone adoption to enhance user engagement across screens.

Versus Systems has expanded its prizing technology into the UK, Europe’s largest TV advertising market. This move aims to leverage the UK's significant media consumption with over 66 million residents and approximately 37 million video game players. The company plans to collaborate with existing partners to launch its services in Q2 of this year, bringing unique prizing solutions to brands and content creators targeting interactive engagement with audiences across multiple platforms.

Versus Systems has expanded its prizing technology into Mexico, the largest gaming and TV subscription market in Latin America. This strategic move aims to enhance audience engagement for brands and content partners, tapping into a potential market of 85 million users. The company plans to launch in Q2 2021, leveraging a digital media market worth over $20 billion. The expansion aligns with Versus' partnerships with content creators, presenting growth opportunities in Mexico's booming gaming and streaming sectors.

Versus Systems Inc. (Nasdaq: VS) has partnered with Frias Agency, a full-service experiential marketing agency, to enhance interactive experiences at live events and digital activations. This partnership aims to introduce real-world prizing at major events like soccer, boxing, and MMA starting Summer 2021. With Frias's extensive client base, including Constellation Brands and renowned athletes like Canelo Alvarez, the collaboration is expected to broaden Versus's audience reach and engagement.