Welcome to our dedicated page for Vera Bradley news (Ticker: VRA), a resource for investors and traders seeking the latest updates and insights on Vera Bradley stock.
Vera Bradley, Inc. (Nasdaq: VRA) is a leading American designer of women's handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the company is renowned for its innovative designs, iconic patterns, and vibrant colors. Headquartered in Fort Wayne, Indiana, Vera Bradley offers a diverse range of products that inspire and connect women globally.
The company's operations are divided into three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The Vera Bradley Direct segment includes sales through Full-Line and Factory Outlet stores, e-commerce sites, and the iconic annual outlet sale in Fort Wayne. Vera Bradley Indirect focuses on sales to specialty retail locations, department stores, national accounts, and third-party e-commerce sites, along with licensing royalties. The Pura Vida segment, acquired in 2019, offers a unique and expanding range of bracelets, jewelry, and lifestyle accessories through its own websites and wholesale distribution.
The majority of Vera Bradley’s products are manufactured by third parties in Asia and distributed through its Indiana-based distribution center. The company primarily serves the U.S. market, with a solid wholesale business and substantial direct-to-consumer sales through both physical stores and online channels.
Vera Bradley is not only committed to business success but also to social consciousness and community involvement. The company is actively engaged in charitable initiatives, including the Vera Bradley Foundation for Breast Cancer, which raises funds for breast cancer research through various events and product sales.
Recent achievements include the launch of the Pixar | Vera Bradley Toy Story Collection and the strategic initiative known as Project Restoration, which aims to stabilize revenues and drive long-term profitable growth. Despite facing some sales challenges, Vera Bradley has managed to strengthen its balance sheet, reduce inventory levels, and improve gross margins. The company continues to focus on innovative product offerings and iconic collaborations to attract new customers while retaining its loyal fan base.
With a keen focus on delivering long-term value to shareholders, Vera Bradley remains dedicated to enhancing brand value, optimizing product mix, and expanding its market presence. The company's strong balance sheet, strategic initiatives, and commitment to quality position it well for future growth and success.
Vera Bradley, Inc. (NASDAQ: VRA) announced that five of its backpack styles have been endorsed by the American Chiropractic Association (ACA), underscoring their commitment to functionality and health. The endorsed styles include the Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack®, and ReActive XL Backpack®. The ACA's endorsement followed a rigorous 30-day evaluation, recognizing the backpacks for quality, comfort, and design tailored to women's bodies. The ReActive styles are made from recycled materials, appealing to environmentally conscious consumers.
The Vera Bradley Foundation for Breast Cancer announced the 2021 Vera Bradley Foundation for Breast Cancer Classic will be held from September 17-20 in Fort Wayne, Indiana. This event, traditionally held in June, was rescheduled due to COVID-19 concerns to better align with vaccine availability. The Classic includes various golf tournaments aimed at raising funds for breast cancer research, contributing to the Vera Bradley Foundation Center for Breast Cancer Research, which has received $36 million from the Foundation to date. Last year, despite event cancellations, $1.4 million was raised for research.
Vera Bradley reports strong third-quarter results with a GAAP EPS of $0.26, up from $0.00 last year, and a non-GAAP EPS of $0.30, compared to $0.20. Consolidated net revenues are $124.8 million, slightly down from $127.5 million year-over-year. Gross profit increased to $73.8 million, or 59.1% of revenues, due to improved sales of cotton masks and controlled promotional activities. The balance sheet remains robust with $77.3 million in cash and equivalents. E-commerce sales surged nearly 50%, highlighting effective digital strategy amidst ongoing challenges.
The Vera Bradley Foundation for Breast Cancer announced a donation of $1.4 million for the current year, raising the total to $36 million in support of breast cancer research. The funds will support groundbreaking research at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University School of Medicine. Despite COVID-19 challenges resulting in the cancellation of events, the Foundation's community of donors and volunteers remained committed to the cause. Proceeds from limited-edition face masks will also contribute to funding.
Vera Bradley, Inc. (Nasdaq: VRA) plans to report its third-quarter financial results for the period ending October 31, 2020, on December 9, 2020, at 8:00 a.m. ET. The company will host a conference call at 9:30 a.m. ET to discuss these results. A live webcast will be accessible via the Investor Relations section of their website, and a replay will be available until December 23, 2020. Vera Bradley is known for its lifestyle brands, focusing on community and social consciousness while offering a range of women's accessories and gifts.
Vera Bradley has announced the inclusion of its Compact Organizer in Majestic Magenta in the FabFitFun Winter Box for 2020. This multifunctional product serves as a cosmetic bag, pen pouch, or cord organizer, designed for easy travel within Vera Bradley bags. The exterior features vibrant quilted magenta velvet, while the interior showcases a breast cancer awareness pattern. CEO Rob Wallstrom expressed excitement over the partnership with FabFitFun, aiming to bring luxury to everyday organization.
Vera Bradley, Inc. (Nasdaq: VRA) will participate in the CL King Virtual Best Ideas Conference on September 16, 2020, at 12:30 p.m. ET. An audio webcast will be available for access through their website, with a replay option following the event. Vera Bradley operates two lifestyle brands, Vera Bradley and Pura Vida, focusing on women's fashion and accessories, known for their innovative designs and community focus. The company acquired a 75% interest in Creative Genius, Inc. (Pura Vida) in July 2019, enhancing their brand portfolio.
Vera Bradley reported Q2 results with a GAAP EPS of $0.42 and non-GAAP EPS of $0.32. Total revenues increased by 10% to $131.8 million, driven by the Pura Vida acquisition and a boost in e-commerce sales, which doubled during the quarter. Despite challenges from COVID-19, gross margin improved significantly. The balance sheet remains strong, with cash and investments totaling $77.1 million even after $30 million was repaid on borrowings. However, Vera Bradley's direct segment revenues fell by 13.9% due to store closures.
Vera Bradley, Inc. (Nasdaq: VRA) and Crocs, Inc. (Nasdaq: CROX) have launched a new limited-edition footwear collection today, featuring Vera Bradley's signature designs combined with Crocs' comfort. The collection includes Classic Clogs and Slides in two patterns: Floating Garden and Sunny Garden. Following this launch, additional styles will be introduced on September 8, including a Crocs At Work™ line and the first-ever children’s collection. The pricing ranges from $29.99 for the children’s clogs to $64.99 for the Neria Pro II, aimed at further expanding their market reach.
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