All-new 2025 INFINITI QX80 to feature premium Klipsch® Reference Premiere Audio System, powered by Panasonic
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Insights
The partnership between Panasonic Automotive and INFINITI to integrate the Klipsch Reference Premiere Audio System into the 2025 QX80 represents a strategic move to differentiate INFINITI's flagship SUV in the competitive luxury automotive market. This collaboration is indicative of a trend where automakers are leveraging high-end brand associations to enhance product appeal and potentially command higher margins. The focus on a segment-exclusive audio system could attract a niche segment of audiophiles and tech-savvy consumers, potentially increasing market share within this demographic. Additionally, the integration of advanced audio technology might lead to a halo effect, improving brand perception and customer loyalty.
From a market analysis perspective, the announcement may have a positive impact on the parent companies' stock as it signals innovation and a commitment to high-quality consumer experiences. However, the actual impact on sales and market performance will depend on consumer reception of the new features and the overall execution of the QX80 launch. It's also worth noting that luxury features such as these often come with increased production costs, which could affect profit margins if not offset by a corresponding increase in unit sales price.
The introduction of the Klipsch Reference Premiere Audio System within the INFINITI QX80 underscores the automotive industry's ongoing push towards creating a more luxurious and differentiated in-cabin experience. The emphasis on sound quality with features like titanium tweeters, a high-performance subwoofer and proprietary 3D surround sound processing reflects a broader trend where in-vehicle entertainment is becoming a key battleground for premium automakers.
For stakeholders, the short-term implications involve monitoring the market's response to these high-end audio enhancements and assessing whether they lead to increased sales volumes. In the long-term, successful implementation could set a new standard for audio systems in luxury vehicles, compelling competitors to follow suit. The potential drawback is the risk of elevating production costs without a proportional increase in consumer willingness to pay, which could pressure profit margins if not managed effectively.
The collaboration between Panasonic Automotive and Klipsch to create a high-end audio system for the INFINITI QX80 is a testament to the growing importance of audio quality in vehicle design. The use of titanium tweeters, an 8-inch TriPower™ subwoofer and DJX 3D surround sound processing indicates a significant investment in providing a superior acoustic experience. This system aims to deliver audiophile-quality performance, which is relatively rare in factory-installed automotive audio systems.
For consumers, the value proposition lies in the potential for an unparalleled listening experience that rivals home audio systems. However, the technical complexity and premium components likely come at a high cost, which could influence the vehicle's price point. The success of this venture will largely depend on the perceived value among target consumers and the system's ability to deliver a discernible improvement over standard high-end automotive audio offerings.
Panasonic Automotive and Klipsch create a high-performing, powerful audio system for the next INFINITI flagship
- All-new 2025 INFINITI QX80 to feature segment exclusive Klipsch Reference Premiere Audio System.
- This is first of many innovative, refined technologies for QX80, which will debut Spring 2024.
The QX Monograph concept vehicle, previewing the exterior of the all-new 2025 QX80, is featured at Panasonic's booth at CES 2024, located at #17609 Central Hall,
The Klipsch Reference Premiere Audio System delivers accurate, authentic, audiophile-quality performance throughout the cabin driven by 24 specifically designed speakers, including titanium tweeters, a high-performance 8-inch TriPower™ subwoofer, HIGHLINE® roof mounted speakers, and Panasonic's proprietary DJX® 3D surround sound processing.
Panasonic Infiniti/Klipsch Premium Audio Video
"The all-new QX80 drives us toward our New Dawn and signals a bold direction for INFINITI," said Craig Keeys, group vice president, INFINITI Americas. "The Klipsch Reference Premiere Audio System is the first of many new features to be revealed for our flagship SUV, in which we will elevate the ownership experience – underscoring INFINITI's commitment to design, quality and performance."
"Klipsch is an aspirational brand in the consumer market and this new project for the all-new INFINITI QX80 is a natural fit," said Paul Jacobs, president and CEO, Klipsch Premium Audio Group. "Collaborating with Panasonic Automotive and INFINITI has brought out the best of our combined capabilities to create a new level of audio performance in the luxury vehicle segment."
Drawing upon decades of audio electronics expertise and as a global leader in audio innovation, Panasonic continues to push the boundaries of audio engineering, with custom, integrated solutions for its OEM partners.
"Panasonic and Klipsch teams have been working together for several years, exploring the possibilities to elevate the performance levels for automotive audio. The Klipsch Reference Premiere System in the QX80 represents our collective passion to deliver a refined, high performance, powerful audio experience at the pinnacle of the INFINITI product lineup," said Tom Dunn, director, Panasonic Automotive Systems Company of America.
Features for the segment exclusive Klipsch Reference Premiere Audio System include:
- 1-inch titanium tweeters provide extended high frequency response, enhanced clarity and transparency through a design inspired by the revered audiophile-quality Klipsch Reference Premiere consumer product line
- Headrest speakers for the driver and front passenger enable a variety of new audio features
- High-power, high-excursion, 6x9-inch mid-bass drivers located in the front doors deliver stunning dynamics
- High-performance, full-range HIGHLINE speakers mounted in the headliner work together with Panasonic's proprietary DJX 3D Surround algorithm to create an immersive sound experience throughout the cabin, placing the listeners in the center of the performance without compromising fidelity or accuracy
- 8-inch TriPower™ subwoofer with high excursion design provides ultra-low frequency extension;
- The system is powered by a 24-channel amplifier with 1GHz digital signal processor maximizing both power and control
- Unique user interface elements express the new direction for INFINITI and convey the audiophile-level performance and immersive attributes of the Klipsch Reference Premiere Audio System
About Klipsch Audio
In 1946 Paul W. Klipsch, inventor, acoustics pioneer and maverick, founded Klipsch Audio with the sole purpose of bringing the power, detail and emotion of the live music experience into his living room. Through the use of highly efficient speaker designs, handcrafted cabinetry and a thirst for real engineering breakthroughs – Klipsch, the great American loudspeaker company, was born in
"Klipsch® is a trademark of Klipsch Group, Inc., registered in the
About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and is a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive Systems Company of America acts as the North American affiliate of Panasonic Automotive Systems Co., Ltd., which coordinates global automotive. Panasonic Automotive Systems Company of America is headquartered in
About INFINITI
INFINITI Motor Company is headquartered in
More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.
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SOURCE Panasonic Corporation of North America
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