VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity
VMware has launched an evolved Partner Connect program aimed at enhancing partner engagement and profitability in a multi-cloud environment. This unified program supports diverse partner types and provides streamlined paths to growth with increased incentives based on performance. Key updates include a flexible points-based system, automated insights, and expanded practice development.
Partners can now earn benefits by advancing their VMware practices and are encouraged to support client transitions to cloud services, enhancing overall customer lifecycle management. This initiative aligns with changing market dynamics towards digital-first strategies.
- Unified, flexible points-based program enhances partner engagement.
- Increased incentives for partners based on performance and capabilities.
- Automated insights through a revamped partner dashboard for performance tracking.
- Expanded practice development frameworks available to all partner types.
- None.
Next Evolution of VMware Partner Connect Program Now Live
Partner Enablement,
As organizations move from an environment of “cloud chaos” to a cloud smart approach, there is a significant and immediate opportunity for partners to help their customers accelerate migration of applications to the right cloud, automate and secure the software supply chain, and rein in control of spend on private and public cloud infrastructure.
“Through Partner Connect, we are reinventing the
“IDC is seeing a transition in the market today, where for customers it’s not just about digital transformation, it’s about digital first. This continued evolution will drive changes in how the
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Helping Partners Drive Revenue and Growth from the Multi-Cloud Opportunity
Optimized for partner profitability, Partner Connect now better supports today’s cloud-, services-, and solutions-centric business models, aligns partner enablement, practice development, and incentives to critical business outcomes, and opens more opportunities to create value across the complete customer life cycle – pre, during, and post sales. Updates to VMware Partner Connect that are now live for partners include:
Unified, Flexible Points-based Program: One program platform for all partner business models, connecting partner programs and value-added activities in one universal point system. New structure recognizes, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specializations, and supports partners however they choose to go to market, whether via one business model or several.
Rewarding Partner Investments and Capabilities: Track-specific criteria rewards partners with incentives and benefits as they grow their
New Automated Insights: The completely overhauled partner dashboard provides a robust, self-service experience enabling partners to customize views so they know exactly where they stand across program metrics at any time. Partners can easily track history, performance, and progress toward capabilities, specializations, and next level availability.
Partner Business Models Aligned to Customer Outcomes
Customer success depends on a connected ecosystem. No one company can solve all a customer’s needs alone. Through four distinct business models,
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Solution Reseller –resells
VMware software and services to customers. - Solution Services Provider –offers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales lifecycle services.
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Cloud Services Provider –offers
VMware -based cloud and managed services on a geographic basis, including hybrid and multi-cloud services. -
Solution Builder –embeds
VMware technology as an integrated component of their own software offerings.
Lifecycle Incentives Reward Partners Across the Entire Customer Journey
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Sell Incentive: backend rebate program aligned to partners’ program level that rewards eligible partners for selling SaaS, Subscriptions and
Licensed Software .VMware now pays 2-10x more for SaaS and Subscription sales versus licensed bookings. - Activate Incentive: rewards partners for providing professional services to customers to transition to a public cloud and activating and consuming VMware Cross-Cloud services.
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Deployment Incentive: designed to reward partners for accelerating their customers’ digital transformation with select
VMware solutions for application modernization and multi-cloud.
New Influence Performance Points for
Previously, partners could only progress through the program with tier credits earned through transacted bookings. Now, non-transacting partners registered as Solution Services Providers have a path to level up in the Partner Connect program by earning performance points for influenced bookings. Solution Services Providers offer their customers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales life cycle services.
Expansive Training, Competencies, and Specializations Unlock Larger Opportunities
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