Volcon Hires Outdoor Industry Marketing Veteran Katie Hale

Rhea-AI Summary

Volcon Inc. (NASDAQ: VLCN) has appointed Katie Hale as Chief Marketing Officer, who brings extensive experience from her previous roles in the outdoor sports marketing sector. Hale aims to enhance Volcon's marketing strategy, particularly following the recent launches of the Volcon Stag UTV and the Brat eBike. CEO Jordan Davis emphasized Hale's skills in digital marketing and brand awareness as essential for the company's growth trajectory. Volcon is focused on becoming a leading brand in the off-road powersports market while maintaining its commitment to sustainable outdoor experiences.

Positive

• Appointment of Katie Hale as CMO expected to enhance marketing strategy.
• Recent product launches (Volcon Stag UTV and Brat eBike) boost visibility.
• Hale's background in digital marketing may drive brand awareness.

Negative

• None.

AUSTIN, Texas, Sept. 14, 2022 (GLOBE NEWSWIRE) -- Volcon Inc. (NASDAQ: VLCN) (“Volcon” or the “Company”), the first all-electric, off-road powersports company, announced today that Katie Hale has been appointed Chief Marketing Officer. Hale comes to Volcon with a deep understanding and skill set focused on social and digital marketing, omni-channel media, and brand building.

Hale, previously head of outdoor sports marketing for The Virtus Solution, an Atlanta-based consulting company, will now take the lead of all marketing efforts at Volcon. Prior to working at The Virtus Solution, Hale led marketing teams for iconic outdoor brands including Remington Outdoor Company and Mustad Fishing for nearly a decade, with experience in several consumer segments including sporting goods, hunting and fishing products, apparel, and outdoor equipment. Her tenure within the outdoor industry is a testament to her continued passion, understanding and dedication to the segment. With a Bachelor of Fine Arts Degree in Graphic Design from the University of Alabama in Huntsville, coupled with her top-level experience, Hale will help catapult Volcon’s marketing strategy and execution.

“I’m very excited to have Katie on the team. Her experience and background in digital and social media marketing, as well as her proven ability to grow brand awareness through those channels is exactly what Volcon needs,” said Jordan Davis, CEO of Volcon. “Katie understands the passion customers have for a brand, as well as how to authentically communicate the passion a brand has for its products and services. I’m really looking forward to seeing how Katie and her team executes our marketing strategy over the months to come.”

”I’m extremely excited to be joining the talented and passionate team here at Volcon,” said Katie Hale, CMO of Volcon. “Volcon is becoming one of the most recognized brands in the off-road powersports industry, and I look forward to working towards building a brand that one day could become the de facto EV leader in the space. We have an adept leadership and marketing team in place that we’re looking to grow and mold into something phenomenal, and I look forward to leveraging my experience to help the team in executing on that mission. Having had the privilege of honing my skill set over the years, with a heavy focus on social, digital, brand building and omni-channel media aspects of marketing, I believe we have the ability to build a brand that rivals the biggest and best in the industry.”

The recent launch of the Volcon Stag, the company’s flagship UTV, powered by GM Ultium batteries and electric components, has propelled the company into a position of high visibility within the off-road powersports community. Additionally, the company expects the recent introduction of the Brat, Volcon’s first eBike, to reach a new and growing customer base. Volcon believes the addition of Ms. Hale to the team will provide the much needed focus on leveraging recent product launches to grow brand awareness.

About Volcon, Inc
Volcon Inc. is the first all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle companies located near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon's first product, the innovative Grunt, combines a fat tire physique with high-torque electric power and a near-silent drive train which started shipping in September of 2021. Future two-wheel models may include the Runt, which is a youth-sized version of the groundbreaking Grunt, and an eBike, the Brat. The Stag and Project X are expected to be Volcon's venture into the rapidly expanding world of UTVs and are expected in future years as the company continues to expand.

Volcon Contacts
For Media: media@volcon.com
For Dealers: dealers@volcon.com
For Investors: investors@volcon.com
For Marketing: marketing@volcon.com        

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit: www.volcon.com

Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC’s website, www.sec.gov.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7ab5af23-989c-4904-8b81-1eefc84a3bd0

FAQ

Who is the new Chief Marketing Officer at Volcon?

Katie Hale has been appointed as the new Chief Marketing Officer at Volcon.

What experience does Katie Hale bring to Volcon?

Katie Hale has extensive experience in outdoor sports marketing, having led marketing for brands like Remington Outdoor Company.

What are Volcon's latest product launches?

Volcon recently launched the Stag UTV and the Brat eBike.

What is the expected impact of Katie Hale's appointment on Volcon?

Her appointment is anticipated to enhance Volcon's marketing efforts and brand awareness in the off-road powersports sector.