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New Horizons: Volcon Signs Distribution Agreement in Japan, Introducing the Brat Café Racer Configuration

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Volcon Inc. (NASDAQ:VLCN) has signed a distribution agreement with a prominent Japanese vehicle distributor, Pista Enterprises, G.K., to introduce its popular Brat electric bike with unique café racer options to the Japanese market. The Brat is expected to be available for sale during the 2024 holiday season, pending certification with the Japanese government.

This collaboration marks a significant milestone in Volcon's expansion strategy, targeting Japan's rapidly evolving electric vehicle market. The Brat, known for its versatility, performance, and sustainability, will feature a café racer configuration, blending vintage aesthetics with modern technology to appeal to urban commuters and adventure enthusiasts in Japan.

Volcon Inc. (NASDAQ:VLCN) ha firmato un accordo di distribuzione con un importante distributore di veicoli giapponese, Pista Enterprises, G.K., per introdurre la sua popolare moto elettrica Brat con opzioni uniche da café racer nel mercato giapponese. Si prevede che la Brat sarà disponibile per la vendita durante la stagione delle festività 2024, in attesa della certificazione da parte del governo giapponese.

Questa collaborazione segna una tappa significativa nella strategia di espansione di Volcon, mirando al mercato dei veicoli elettrici in rapida evoluzione del Giappone. La Brat, nota per la sua versatilità, prestazioni e sostenibilità, presenterà una configurazione da café racer, unendo estetiche vintage con tecnologia moderna per attrarre pendolari urbani e appassionati di avventure in Giappone.

Volcon Inc. (NASDAQ:VLCN) ha firmado un acuerdo de distribución con un destacado distribuidor de vehículos japonés, Pista Enterprises, G.K., para presentar su popular moto eléctrica Brat con opciones únicas de café racer en el mercado japonés. Se espera que la Brat esté disponible para la venta durante la temporada navideña de 2024, a la espera de la certificación por parte del gobierno japonés.

Esta colaboración marca un hito significativo en la estrategia de expansión de Volcon, enfocándose en el mercado de vehículos eléctricos en rápida evolución de Japón. La Brat, conocida por su versatilidad, rendimiento y sostenibilidad, contará con una configuración de café racer, combinando estética vintage con tecnología moderna para atraer a los viajeros urbanos y a los entusiastas de la aventura en Japón.

Volcon Inc. (NASDAQ:VLCN)는 일본의 유명 차량 유통업체인 Pista Enterprises, G.K.와 분배 계약을 체결하고, 독특한 카페 레이서 옵션이 있는 인기 브랫 전기 자전거를 일본 시장에 도입할 예정입니다. 브랫은 일본 정부의 인증을 기다리는 가운데 2024년 연휴 시즌에 판매될 것으로 기대됩니다.

이번 협력은 일본의 급속히 발전하는 전기차 시장을 겨냥한 Volcon의 확장 전략에서 중요한 이정표가 됩니다. 브랫은 다재다능성, 성능 및 지속 가능성으로 잘 알려져 있으며, 빈티지 미학과 현대 기술을 혼합한 카페 레이서 구성으로 일본의 도시 통근자와 모험 애호가들에게 매력을 어필할 것입니다.

Volcon Inc. (NASDAQ:VLCN) a signé un accord de distribution avec un distributeur de véhicules japonais de premier plan, Pista Enterprises, G.K., pour introduire sa populaire moto électrique Brat avec des options uniques de café racer sur le marché japonais. La Brat devrait être disponible à la vente pendant la saison des fêtes de 2024, sous réserve de la certification par le gouvernement japonais.

Cette collaboration marque une étape importante dans la stratégie d'expansion de Volcon, visant le marché en évolution rapide des véhicules électriques au Japon. La Brat, connue pour sa polyvalence, ses performances et sa durabilité, proposera une configuration de café racer, alliant esthétique vintage et technologie moderne pour séduire les navetteurs urbains et les passionnés d'aventure au Japon.

Volcon Inc. (NASDAQ:VLCN) hat eine Vertriebsvereinbarung mit dem prominenten japanischen Fahrzeugdistributor Pista Enterprises, G.K. unterzeichnet, um sein beliebtes Brat-E-Bike mit einzigartigen Café-Racer-Optionen auf dem japanischen Markt einzuführen. Die Brat soll während der Urlaubsaison 2024 zum Verkauf angeboten werden, vorbehaltlich der Zertifizierung durch die japanische Regierung.

Diese Zusammenarbeit stellt einen bedeutenden Meilenstein in der Expansionsstrategie von Volcon dar, die auf den sich schnell entwickelnden Markt für Elektrofahrzeuge in Japan abzielt. Die Brat, bekannt für ihre Vielseitigkeit, Leistung und Nachhaltigkeit, wird eine Café-Racer-Konfiguration aufweisen, die Vintage-Ästhetik mit moderner Technologie verbindet, um städtische Pendler und Abenteuerbegeisterte in Japan anzusprechen.

Positive
  • Expansion into the Japanese market through a new distribution agreement
  • Introduction of the popular Brat electric bike with café racer options
  • Targeting the 2024 holiday season for product launch in Japan
  • Partnership with an established distributor experienced in the automotive industry
Negative
  • Product launch dependent on certification with the Japanese government

Insights

Volcon's expansion into Japan marks a strategic move in the electric vehicle market. The partnership with Pista Enterprises, a well-established distributor, provides Volcon with a strong foothold in one of the world's most technologically advanced markets. This move could potentially accelerate Volcon's growth and increase its global market share.

However, the impact on Volcon's financials remains uncertain. The Japanese market is highly competitive, with domestic giants like Honda and Yamaha already established in the electric bike sector. Volcon will need to differentiate itself significantly to gain traction. The holiday season 2024 target for sales launch gives ample time for market preparation, but also means no immediate revenue impact.

Investors should monitor the certification process with the Japanese government, as delays could affect the planned launch. Overall, while this expansion presents opportunities, its financial impact will depend on Volcon's execution and market reception in Japan.

Volcon's entry into the Japanese market with the Brat electric bike, especially in its café racer configuration, is a clever strategic move. Japan has a strong motorcycle culture and a growing appetite for electric vehicles, presenting a fertile ground for Volcon's products.

The café racer styling is particularly noteworthy. It appeals to both nostalgia and modernity, potentially attracting a wide range of consumers from urban commuters to enthusiasts. This could give Volcon a unique selling proposition in a market that values both tradition and innovation.

However, Volcon will face stiff competition from established Japanese brands that have strong brand loyalty. The success of this venture will largely depend on Volcon's ability to price competitively and effectively market its American brand identity as a point of differentiation. The partnership with a local distributor is important for navigating these challenges.

AUSTIN, Texas, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Volcon Inc. (NASDAQ:VLCN), ("Volcon" or the "Company"), the first all-electric, off-road powersports company, is pleased to announce a new distribution agreement with a prominent Japanese vehicle distributor. This relationship will see the introduction of Volcon’s popular Brat electric bike with unique café racer options.

The Brat is expected to be available for sale just in time for the 2024 holiday season after its certification with the Japanese government. Volcon recognizes that Pista Enterprises, G.K. is a well-established distributor with extensive experience in the automotive industry. “Volcon’s selection of Pista Enterprises provides a strategic advantage for introducing Volcon’s vehicles to Japan’s rapidly evolving market,” said Paul Capodanno, CEO of Pista Enterprises.

“We are thrilled to bring the Brat to Japan, especially with the new café racer styling,” said John Kim, CEO of Volcon. “This collaboration marks a major milestone in our expansion, and we look forward to seeing the response from customers in one of the world’s most forward-thinking markets for electric vehicles.”

The Brat, a versatile and stylish electric bike, has gained significant popularity for its performance, sustainability, and unique design. The café racer configuration will offer Japanese consumers a blend of vintage aesthetics and modern technology, making it an ideal fit for urban commuters and adventure-seekers alike.

For inquiries, please contact investors@volcon.com. 

About Volcon

Based in the Austin, Texas area, Volcon was founded as the first all-electric power sports company producing high-quality and sustainable electric vehicles for the outdoor community. Volcon electric vehicles are the future of off-roading, not only because of their environmental benefits but also because of their near-silent operation, which allows for a more immersive outdoor experience.

Volcon's vehicle roadmap includes both motorcycles and UTVs. Its first product, the innovative Grunt, began shipping to customers in late 2021 and combines a fat-tired physique with high-torque electric power and a near-silent drive train. The Volcon Grunt EVO, an evolution of the original Grunt with a belt drive, an improved suspension, and seat, began shipping to customers in October 2023. The Brat is Volcon's first foray into the wildly popular eBike market for both on-road and off-road riding and is currently being delivered to dealers across North America. Volcon debuted the Stag in July 2022 and entered the rapidly expanding UTV market and shipped its first production unit in February 2024. The Stag empowers the driver to explore the outdoors in a new and unique way that gas-powered UTVs cannot. The Stag offers the same thrilling performance of a standard UTV without the noise (or pollution), allowing the driver to explore the outdoors with all their senses.

Volcon Contacts

For Media: media@volcon.com
For Dealers: dealers@volcon.com
For Investors: investors@volcon.com
For Marketing: marketing@volcon.com

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit: www.volcon.com

Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Forward-looking statements in this press release include, without limitation, whether the Brat can or will meet the certification requirements with the Japanese government. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including "believes," "estimates," "anticipates," "expects," "plans," "projects," "intends," "potential," "may," "could," "might," "will," "should," "approximately" or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, www.sec.gov.

SOURCE: Volcon, Inc.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0435d778-cf04-43a4-90bc-dcad2f552ffb


FAQ

What is Volcon's new distribution agreement for the Japanese market?

Volcon Inc. (NASDAQ:VLCN) has signed a distribution agreement with Pista Enterprises, G.K., a prominent Japanese vehicle distributor, to introduce its Brat electric bike with café racer options to the Japanese market.

When will Volcon's Brat electric bike be available in Japan?

The Brat electric bike is expected to be available for sale in Japan during the 2024 holiday season, pending certification with the Japanese government.

What unique features will Volcon's Brat electric bike offer in Japan?

Volcon's Brat electric bike will offer unique café racer options for the Japanese market, blending vintage aesthetics with modern technology to appeal to urban commuters and adventure enthusiasts.

Who is Volcon's distribution partner for the Japanese market?

Volcon's distribution partner for the Japanese market is Pista Enterprises, G.K., a well-established distributor with extensive experience in the automotive industry.

Volcon, Inc.

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