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Vital Farms, Inc. (Nasdaq: VITL) is an ethical food company committed to bringing ethically produced food to the table. Founded in 2007 on a single farm in Austin, Texas, Vital Farms has grown into a national consumer brand. The company works with over 300 family farms and is recognized as the leading U.S. brand of pasture-raised eggs by retail dollar sales.
Vital Farms specializes in the retail of pasture-raised eggs and butter, focusing on humane treatment of farm animals and sustainable farming practices. Their products include Pasture-Raised Eggs, Pasture-Raised Butter & Ghee, hard-boiled eggs, and liquid whole eggs. These products are available in approximately 24,000 stores nationwide and are also featured in menus at hundreds of foodservice operators across the country.
Each of the hens at Vital Farms enjoys at least 108 square feet of rotated pasture and forages outdoors year-round, resulting in highly nutritious and delicious eggs. Similarly, the cows producing milk for their butter are free to graze on pastures year-round. This milk is slow-churned in small batches to create butter that boasts 85% butterfat, making it one of the creamiest and highest-quality options available.
Vital Farms operates under the principles of Conscious Capitalism, prioritizing the well-being of their stakeholders which include farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders. In 2016, they were recognized as a Certified B Corporation, an acknowledgment of their commitment to social and environmental performance.
The company’s Egg Central Station (ECS) in Springfield, Missouri, was recently awarded the title of FOOD ENGINEERING’s 2023 Sustainable Plant of the Year. This facility processes up to 6 million eggs a day and is lauded for its energy efficiency and sustainability features, such as LED lighting, solar panels, and a best-in-class stormwater management system.
Vital Farms has also been active in community engagement and charitable efforts. They have recently collaborated with HomeState and Franklin Barbecue on a special breakfast taco initiative to raise funds for the Southern Smoke Foundation, a nonprofit supporting food and beverage industry workers.
For more information about Vital Farms, visit https://vitalfarms.com/.
Vital Farms has launched a partnership with Dot Foods, the largest food industry redistribution company in North America, to distribute its pasture-raised eggs nationally. This collaboration will enable Vital Farms to reach a network of 5,200 foodservice distributors across all 50 states for the first time. The partnership introduces three products tailored for foodservice: bulk cases of shell eggs, liquid eggs in a 'bag in box', and hard-boiled eggs in grab-and-go packaging. Vital Farms emphasizes ethical food production, with its standards exceeding the current cage-free requirements in several states.
Vital Farms launched the "Put an Egg on It" campaign on February 14, 2023, featuring a Valentine's Day ad and a contest for a lifetime supply of eggs. The initiative aims to address recent egg shortages and rising prices, dubbed "egg-flation." CEO Russell Diez-Canseco emphasized transparency about industry challenges while promoting the company's ethical practices. The campaign will be showcased on platforms like Hulu and TikTok. Consumers can participate in the promotion by submitting creative egg proposal photos. Vital Farms, a leading brand in pasture-raised eggs, collaborates with over 300 family farms across the U.S.
Vital Farms has partnered with True Food Kitchen to incorporate its pasture-raised eggs into the restaurant's winter menus, enhancing the dining experience across the U.S. This collaboration aims to promote ethically sourced ingredients, with dishes like breakfast tacos and smoked gouda quiche. With over 300 family farms involved, Vital Farms emphasizes its commitment to sustainable practices and animal welfare. True Food Kitchen, known for wellness-driven dining, will feature these eggs in various chef-driven dishes, reflecting shared values of quality and integrity. More menu items and promotions are expected later this spring.
Vital Farms announces the appointment of Thilo Wrede as the new Chief Financial Officer (CFO), effective March 15, 2023, succeeding Bo Meissner, who played a significant role in the company's public debut and early growth. Wrede has extensive experience, including a prior role as Global CFO at Sabra Dipping Company and leadership positions at PepsiCo. His addition aims to propel Vital Farms in expanding its product range beyond eggs and butter while maintaining its commitment to ethical food production. The transition will ensure continuity as Meissner departs after overseeing the fourth quarter 2022 reporting period.
Vital Farms (Nasdaq: VITL) has received four prestigious awards acknowledging its commitment to ethical food production in 2023. These include recognition from Fast Company as a brand that matters due to its sustainability and innovative features, Whole Foods' Top 10 Food Trends for 2023 showcasing its new Restorative eggs, and the Progressive Grocer IMPACT Awards for workforce development initiatives. Additionally, Vital Farms was honored by Texan by Nature as a TxN 20 Honoree, highlighting its conservation efforts and influence on industry standards since its inception in 2007. The company continues its mission to provide ethically produced food while maintaining strong community values.
Austin-based Vital Farms has been recognized by Numerator in their inaugural "Brands to Watch in 2023" list as a top-performing brand in the Consumer Packaged Goods sector. The company ranks among the Top 10 Mid-Market CPG brands, achieving over 50 percent sales growth compared to 2021, with revenue between $100 million and $1 billion. Vital Farms is known for its commitment to ethical food production and humane treatment of animals, sourcing from over 300 family farms. Their product range includes shell eggs, butter, and hard-boiled eggs, available in over 22,000 stores nationwide.
Vital Farms reported record third-quarter net revenue of $92.0 million, reflecting a 42.4% increase year-over-year. The company's net income reached $0.7 million, with Adjusted EBITDA rising to $5.2 million, compared to $0.2 million in the prior year. Strong performance was driven by a 28% volume growth in egg-related sales and improved gross margin at 32.0%. The firm maintains its fiscal 2022 guidance for revenues over $340 million and Adjusted EBITDA exceeding $13 million, while noting potential challenges from inflationary pressures and supply chain constraints.
Vital Farms (Nasdaq: VITL) has been awarded the title of “Green Plant of the Year 2022” for its facility, Egg Central Station (ECS), which emphasizes sustainable practices in its operations. ECS, located in Springfield, MO, has implemented numerous eco-friendly features, including energy-efficient technologies and rainwater recycling systems. The company collaborates closely with over 300 family farms, reinforcing its commitment to the humane treatment of animals and environmental stewardship. This recognition highlights Vital Farms' dedication to inspiring sustainable manufacturing.
Vital Farms (Nasdaq: VITL) will announce its financial results for the third quarter ended September 25, 2022, on November 3, 2022, before market open. A conference call is scheduled for the same day at 8:30 a.m. ET to discuss the results. Vital Farms, known for its ethical food production and pasture-raised eggs, has grown significantly since its inception in 2007, now working with over 300 small family farms. The company emphasizes sustainability and the humane treatment of animals, sold in over 21,500 stores nationwide.
Vital Farms (Nasdaq: VITL) has launched a new brand campaign, “Keeping it Bullsh*t-Free,” aimed at challenging misleading food labeling practices and advocating for ethical treatment of animals. This initiative showcases the company’s commitment to transparency and stakeholder engagement. The campaign features storytelling elements highlighting the company’s sustainable farming practices and humane treatment of animals. It will roll out across various digital platforms, continuing the narrative established by previous successful campaigns. Vital Farms is recognized as a leader in pasture-raised eggs and operates with over 300 family farms nationwide.
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