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Vital Farms, Inc. (Nasdaq: VITL) is an ethical food company committed to bringing ethically produced food to the table. Founded in 2007 on a single farm in Austin, Texas, Vital Farms has grown into a national consumer brand. The company works with over 300 family farms and is recognized as the leading U.S. brand of pasture-raised eggs by retail dollar sales.
Vital Farms specializes in the retail of pasture-raised eggs and butter, focusing on humane treatment of farm animals and sustainable farming practices. Their products include Pasture-Raised Eggs, Pasture-Raised Butter & Ghee, hard-boiled eggs, and liquid whole eggs. These products are available in approximately 24,000 stores nationwide and are also featured in menus at hundreds of foodservice operators across the country.
Each of the hens at Vital Farms enjoys at least 108 square feet of rotated pasture and forages outdoors year-round, resulting in highly nutritious and delicious eggs. Similarly, the cows producing milk for their butter are free to graze on pastures year-round. This milk is slow-churned in small batches to create butter that boasts 85% butterfat, making it one of the creamiest and highest-quality options available.
Vital Farms operates under the principles of Conscious Capitalism, prioritizing the well-being of their stakeholders which include farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders. In 2016, they were recognized as a Certified B Corporation, an acknowledgment of their commitment to social and environmental performance.
The company’s Egg Central Station (ECS) in Springfield, Missouri, was recently awarded the title of FOOD ENGINEERING’s 2023 Sustainable Plant of the Year. This facility processes up to 6 million eggs a day and is lauded for its energy efficiency and sustainability features, such as LED lighting, solar panels, and a best-in-class stormwater management system.
Vital Farms has also been active in community engagement and charitable efforts. They have recently collaborated with HomeState and Franklin Barbecue on a special breakfast taco initiative to raise funds for the Southern Smoke Foundation, a nonprofit supporting food and beverage industry workers.
For more information about Vital Farms, visit https://vitalfarms.com/.
Vital Farms has launched a new brand campaign titled “Where Honest Food is Raised” to enhance its commitment to transparency and ethical food production. Announced on January 19, 2021, this campaign emphasizes the humane treatment of animals and the traceability of its products. Featuring digital videos on various platforms, it highlights Vital Farms' pasture-raised eggs, butter, and Egg Bites. The company, a Certified B Corporation, collaborates with over 200 family farms and is a leader in the U.S. pasture-raised foods market.
Vital Farms (Nasdaq: VITL) has been recognized as one of the 2021 “Top Impact Companies” by Real Leaders, ranking 10th on their global list. This acknowledgment highlights companies addressing social and environmental challenges. CEO Russell Diez-Canseco stated that their approach prioritizes stakeholders' interests, reflecting their commitment to Conscious Capitalism. This places Vital Farms among esteemed brands like Tesla and Beyond Meat. Founded in 2007, Vital Farms is a leading U.S. brand known for its pasture-raised products, sold in around 16,000 stores nationwide.
Vital Farms (Nasdaq: VITL) announced that CEO Russell Diez-Canseco and CFO Bo Meissner will participate in a fireside chat at the 2021 Annual ICR Conference, hosted by Rupesh Parikh of Oppenheimer & Co. This event is scheduled for January 12, 2021, at 10:30 a.m. ET. Interested parties can access the live webcast via the Investor Relations site. A replay will be available for 90 days. Vital Farms, recognized for its ethical pasture-raised foods, partners with around 200 small family farms and is a leading brand in the U.S. for pasture-raised eggs and butter.
Vital Farms (Nasdaq: VITL) has appointed Kofi Amoo-Gottfried to its board of directors, effective January 4, 2021. Amoo-Gottfried, a marketing executive with nearly 20 years of experience, currently serves as Vice President of Marketing at DoorDash. His diverse background includes roles at Facebook and Bacardi, focusing on brand strategy and consumer marketing. This addition brings the board to nine members, with Amoo-Gottfried serving on the nominating and corporate governance committee. Vital Farms emphasizes ethical food production and engages with around 200 family farms nationwide.
Vital Farms (NASDAQ: VITL) announced Bo Meissner's appointment as Chief Financial Officer (CFO) effective December 28, 2020. Meissner, who has over 30 years of experience in consumer packaged goods, was previously the Executive VP of Finance at Vital Farms. Jason Dale will continue as Chief Operating Officer (COO). The transition reflects the company’s commitment to growth, with Meissner expected to enhance financial strategy and operations. Vital Farms continues to expand its portfolio of ethically sourced pasture-raised foods across approximately 16,000 stores nationwide.
Austin-based Vital Farms (Nasdaq: VITL), a Certified B Corporation, announced participation in two virtual investor conferences. On December 3, 2020, CEO Russell Diez-Canseco and CFO Jason Dale will present a fireside chat at the Morgan Stanley Global Consumer & Retail Conference at 1:00 p.m. ET. The session will be accessible via the Vital Farms Investor Relations site. On December 9, 2020, Diez-Canseco will join a panel at the BMO 2020 Growth & ESG Conference at 11:00 a.m. ET. Vital Farms is recognized for its ethically produced pasture-raised foods and is a leading brand in the U.S. market.
Vital Farms and King Arthur Baking Company have launched a holiday DIY cookie kit to foster connections during the holiday season. Priced at $25, the kit includes essentials for baking and gifting cookies, featuring a specially designed recipe and packaging. Both brands, certified B Corporations, are donating to Cookies for Kids’ Cancer, which has helped fund over $16 million for pediatric cancer research. The initiative encourages recipients to share their baking experiences online using the hashtag #BakeitForward.
Vital Farms (NASDAQ: VITL), a Certified B Corporation, announced upcoming virtual presentations by CEO Russell Diez-Canseco and CFO Jason Dale. The first event is a fireside chat at the Jefferies West Coast Consumer Conference on November 16, 2020, at 11:30 a.m. ET, accessible via the Investor Relations site. The next day, they will join a panel on sustainability at the Goldman Sachs Sustain Fall Symposium at 9:00 a.m. ET. Vital Farms emphasizes ethical practices in producing pasture-raised foods and ranks as the leading U.S. brand in this category.
Vital Farms announced an underwritten public offering of 5,000,000 shares of common stock at $30.25 each, with an additional 750,000 shares offered to underwriters. The offering, set to close on November 16, 2020, involves selling stockholders and will not generate proceeds for Vital Farms. Goldman Sachs, Morgan Stanley, Credit Suisse, and Jefferies are leading the offering, which aims to enhance liquidity. The firm is a leading provider of pasture-raised foods in the U.S.
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