Gaucho Group Holdings, Inc. Engages Skoog Co. for Brand Communications, Strategy and Public Relations

Rhea-AI Summary

Gaucho Group Holdings (OTCQB:VINO) has partnered with Skoog Co. to enhance its brand strategy and communications. This collaboration aims to position Gaucho as a luxury lifestyle brand in the U.S. and globally, showcasing Argentinian culture through innovative marketing strategies. CEO Scott Mathis emphasized the synergy between both companies, particularly as Gaucho shifts focus towards direct-to-consumer and e-commerce sales. The company aims to leverage its diverse offerings, including fine wines, hospitality, and luxury goods, to strengthen its market presence.

Positive

• Engagement with Skoog Co. to drive brand visibility and marketing efforts.
• Focus on direct-to-consumer and e-commerce strategy, potentially increasing revenue streams.
• Strong synergy identified between Gaucho's offerings and Skoog's marketing capabilities.

Negative

• None.

NEW YORK, NY / ACCESSWIRE / December 1, 2020 / Gaucho Group Holdings, Inc. (OTCQB:VINO), a company that includes a growing collection of e-commerce retail platforms with a concentration on fine wines, olive oil, hospitality, luxury real estate, leather goods, ready-to-wear, fashion accessories, and luxury home items, has engaged the professional services of Skoog Co., a brand strategy and communications firm headquartered in Chicago. Gaucho Group Holdings, Inc. will work with Skoog to establish itself as the next luxury lifestyle brand in the United States and across the world by introducing consumers to the unique and covetable Argentinian culture and lifestyle through press, partnerships, and creative content marketing.

Skoog develops integrated communications strategies for many celebrated lifestyle brands. With a modern-day approach merging Public Relations and Partnerships, Content Marketing, and Creative into one cohesive strategy, Skoog helps brands drive cultural relevance and influence consumers in any place, at any time, and on any platform.

"As a luxury lifestyle brand, Gaucho takes a 360-degree approach, encompassing everything from food and wine to fashion and accessories to hospitality and real estate," says Melissa Skoog, president and founder of Skoog Co. "Our comprehensive approach to communications is similar, and based on a deep understanding of consumer trends and behaviors, and the current media and retail landscape, so this feels like a natural fit. We're excited about partnering with Gaucho to tell its unique story."

"I believe there are numerous strong synergies found within the relationship between Skoog and Gaucho Group's brands," says Scott Mathis, CEO, and Founder of Gaucho Group Holdings. "With our business model now weighted more heavily in the direction of direct to consumer and e-commerce transactions, we believe Melissa and her team are a great match to help us ramp up our marketing efforts as we look to expand upon our growing global reach and revenue streams."

About Gaucho Group Holdings, Inc.

For more than ten years, Gaucho Group Holdings, Inc.'s (gauchoholding.com) mission has been to source and develop opportunities in Argentina's undervalued luxury real estate and consumer marketplace. Our company has positioned itself to take advantage of the continued and fast growth pace of global e-commerce across multiple market sectors, with the goal of becoming a leader in diversified luxury goods and experiences in sought after lifestyle industries and retail landscapes. With a concentration on fine wines (algodonfinewines.com & algodonwines.com.ar), hospitality (algodonhotels.com) and luxury real estate (algodonwineestates.com) associated with our proprietary Algodon brand, as well as the leather goods, ready-to-wear and accessories of the fashion brand Gaucho - Buenos Aires™ (gauchobuenosaires.com), these are the luxury brands in which Argentina finds its contemporary expression.

CONTACT:

Gaucho Group Holdings, Inc.
Rick Stear
Director of Marketing
212.739.7669
rstear@gauchoholdings.com

SOURCE: Gaucho Group Holdings, Inc.

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https://www.accesswire.com/618996/Gaucho-Group-Holdings-Inc-Engages-Skoog-Co-for-Brand-Communications-Strategy-and-Public-Relations

FAQ

What is Gaucho Group Holdings' new partnership about?

Gaucho Group Holdings has partnered with Skoog Co. to enhance its brand strategy and communications, aiming to establish itself as a luxury lifestyle brand.

How will the partnership with Skoog Co. impact Gaucho Group Holdings' sales?

The partnership aims to increase Gaucho's visibility and market reach, particularly through its direct-to-consumer and e-commerce strategies, potentially boosting sales.

When was the partnership with Skoog Co. announced?

The partnership was announced on December 1, 2020.

What sectors does Gaucho Group Holdings focus on?

Gaucho Group Holdings focuses on fine wines, hospitality, luxury real estate, and fashion accessories.

What stock symbol is associated with Gaucho Group Holdings?

The stock symbol for Gaucho Group Holdings is VINO.