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Mattel and Nickelodeon have teamed up to produce an animated series and live-action musical movie based on Monster High, set to debut in 2022. The series will focus on popular characters Clawdeen Wolf, Draculaura, and Frankie Stein as they navigate high school. With a message of inclusivity and empowerment, the franchise aims to resonate with today's kids. Production oversight for the animated series is handled by Claudia Spinelli, while the live-action movie will be managed by Zack Olin and Shauna Phelan. The franchise is being revitalized to appeal to a new generation.
Nickelodeon is set to launch the animated series Baby Shark’s Big Show! this spring, accompanied by five new Baby Shark shorts debuting on Feb. 26. The network has renewed Santiago of the Seas for a second season and Blue’s Clues & You! for a fourth. Additionally, PAW Patrol will return for a ninth season, featuring new adventures with familiar characters. Nickelodeon continues to dominate the preschool programming market, boasting nine of the top 10 preschool shows and leading in viewership among kids 2-5, 2-11, and 6-11 in 2020.
Paramount+ invites SpongeBob fans in Los Angeles to an immersive drive-through experience on Feb. 27-28, featuring a screening of THE SPONGEBOB MOVIE: SPONGE ON THE RUN. Attendees will enjoy a contactless journey with digital interactions, concluding with a socially distanced drive-in screening of the movie and a preview of the new series KAMP KORAL: SPONGEBOB’S UNDER YEARS. Tickets are required and benefit Heal the Bay, an environmental nonprofit. The movie streams on Paramount+ starting March 4.
MTV is set to broadcast the iconic movie Ghost for a full 24 hours, starting February 13th at 7PM ET/PT and ending February 14th at 7PM ET/PT, coinciding with Valentine's Day. This event marks the first time the film will air continuously, allowing fans to engage with the classic starring Patrick Swayze and Demi Moore. On-air trivia will accompany the film, featuring facts about the cast and the movie itself, enhancing viewer engagement.
BET, a subsidiary of ViacomCBS (NASDAQ: VIAC, VIACA), partners with Facebook Elevate to launch the #GenBlack is Now digital series, highlighting Black entrepreneurship. The series will kick off on February 12, featuring fireside chats between young Black entrepreneurs and established business leaders, aiming to foster mentorship and opportunity. Significant discussion topics include the impact of Black-owned businesses on the U.S. economy, with nearly 30% of American businesses being minority-owned, generating over $1 trillion in revenue annually.
BET, a subsidiary of ViacomCBS (NASDAQ: VIACA, VIAC), has partnered with HealthiNation to launch a digital content initiative aimed at addressing healthcare disparities in the African American community. This project will deliver culturally relevant health information via ongoing video series on BET.com/health, focusing on issues like diabetes, hypertension, and COVID-19. The initiative aims to connect Black patients with healthcare providers of color and combat misinformation about vaccinations. New content will be released weekly, enhancing health advocacy in underserved communities.
ViacomCBS has declared a quarterly cash dividend of $0.24 per share on its Class A and Class B common stock. This dividend will be paid on April 1, 2021, to stockholders of record as of the close of business on March 15, 2021. ViacomCBS is a global media powerhouse, encompassing brands like CBS, Showtime, and Nickelodeon, and offers significant content across platforms, including streaming services.
ViacomCBS and MTV Entertainment Group have extended their multi-year partnership with Taylor Sheridan, co-creator of Yellowstone, to produce exclusive content across multiple platforms. The deal includes five cycles annually of scripted series for ViacomCBS brands like Paramount Network and Paramount+. Following the success of Yellowstone, which achieved 6.5 million viewers for its Season 3 premiere, viewers will preview Sheridan's new prequel series Y: 1883 during the Super Bowl on February 7. This collaboration aims to expand the Yellowstone universe and enhance ViacomCBS's franchise strategy.
Nickelodeon and CBS Sports partner with the NFL for engaging Super Bowl LV content aimed at kids and families. Highlights include the Nickelodeon Super Duper Super Bowl Pregame Spectacular premiering on Feb. 5, featuring fun facts and predictions. On game day, a special segment of Unfiltered will air during CBS' pregame show. The collaboration follows the success of Nickelodeon's NFL Wild Card game, which became its most-watched program in nearly four years, attracting significant social media attention.
