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Happy Belly's HEAL Wellness QSR Announces the Signing of its 25th Franchise and First Enclosed Mall Location

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Happy Belly Food Group Inc. announces the signing of its 25th franchise agreement and first enclosed mall location for its Heal Wellness brand, showcasing rapid growth and expansion. The company is strategically positioning itself for increased market presence and brand recognition.
Happy Belly Food Group Inc. annuncia la firma del suo venticinquesimo accordo di franchising e della prima location in un centro commerciale coperto per il suo brand Heal Wellness, evidenziando una rapida crescita ed espansione. L'azienda si sta posizionando strategicamente per aumentare la sua presenza sul mercato e il riconoscimento del marchio.
Happy Belly Food Group Inc. anuncia la firma de su vigésimo quinto acuerdo de franquicia y la primera ubicación en un centro comercial cerrado para su marca Heal Wellness, mostrando un rápido crecimiento y expansión. La compañía se está posicionando estratégicamente para incrementar su presencia en el mercado y el reconocimiento de la marca.
해피 벨리 푸드 그룹 주식회사가 힐 웰니스 브랜드의 25번째 프랜차이즈 계약과 첫 실내 쇼핑몰 위치에 대한 계약 체결을 발표하면서 빠른 성장과 확장을 보여주고 있습니다. 이 회사는 시장 점유율과 브랜드 인지도를 높이기 위해 전략적으로 위치를 잡고 있습니다.
Happy Belly Food Group Inc. annonce la signature de son vingt-cinquième contrat de franchise et le premier emplacement dans un centre commercial couvert pour sa marque Heal Wellness, démontrant une croissance rapide et une expansion. La société se positionne stratégiquement pour augmenter sa présence sur le marché et la reconnaissance de la marque.
Happy Belly Food Group Inc. gibt die Unterzeichnung ihres fünfundzwanzigsten Franchisevertrags und den ersten Standort in einem überdachten Einkaufszentrum für ihre Marke Heal Wellness bekannt, was ein schnelles Wachstum und Expansion zeigt. Das Unternehmen positioniert sich strategisch, um seine Marktpräsenz und Markenbekanntheit zu erhöhen.
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Toronto, Ontario--(Newsfile Corp. - April 23, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a new franchisee agreement in Ontario, specifically for the Greater Toronto Area for its Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant. The signing of this new franchisee is the 25th signed franchise agreement for Heal in the last 14 months and 14th for Ontario.

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HEAL Wellness

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"This specific real estate location marks our first deal in an enclosed mall setting for the Heal Wellness brand. We're excited to utilize our extensive real estate network as we work to secure another great location for our franchisee. As we scout for sites that align with the demographic preferences of our customer base, we eagerly anticipate broadening our reach to diverse locations through our accelerated growth model for the Heal Wellness brand."

"As our Heal Wellness franchise program continues to draw in franchisees from all over the country, we're seeing a direct correlation between the swift growth of our franchise initiative and the beneficial influence it's having on our brands. The recent addition of Heal's 25th franchise, coupled with the rapid progress our area developers have been able to achieve, clearly indicates that this brand is taking flight. With our presence expanding not only in Ontario but also throughout Alberta and British Columbia, Heal is steadily gaining recognition as a growth brand," said Sean Black, Chief Investment Officer.

"We look forward to continuing to execute on our franchising model as we accelerate our growth organically with our current brands and inorganically through accretive M&A. The rapid expansion of the Heal Wellness brand is a prime example of our ability to execute. As free cash flow increases from the brand, we anticipate accelerating our corporate store development schedule with supplemental growth coming from our franchise program."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Shawn Moniz
Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur, and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/206520

FAQ

How many franchise agreements has Happy Belly's Heal Wellness brand signed in the last 14 months?

Happy Belly's Heal Wellness brand has signed 25 franchise agreements in the last 14 months.

Where is the new franchisee agreement signed for Happy Belly's Heal Wellness brand located?

The new franchisee agreement for Happy Belly's Heal Wellness brand is located in Ontario, specifically for the Greater Toronto Area.

What type of restaurant is Happy Belly's Heal Wellness brand known for?

Happy Belly's Heal Wellness brand is known for fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant.

What milestone did Happy Belly achieve with the signing of the 25th franchise agreement?

Happy Belly achieved a milestone with the signing of its 25th franchise agreement for the Heal Wellness brand.

How does Happy Belly plan to accelerate its growth for the Heal Wellness brand?

Happy Belly plans to accelerate growth organically with current brands and inorganically through accretive M&A for the Heal Wellness brand.

Where can interested parties find more information about franchising opportunities with Happy Belly?

Interested parties can find more information about franchising opportunities with Happy Belly at www.happybellyfg.com/franchise-with-us/ or by contacting hello@happybellyfg.com.

HAPPY BELLY FOOD GRP INC

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