VF Corporation Appoints Kevin Bailey as Global Brand President, Vans®

Rhea-AI Summary

VF Corporation (NYSE: VFC) has appointed Kevin Bailey as the Global Brand President of Vans, marking his return to the brand after several leadership roles at VF. Previously, Bailey served as President of Vans from 2009 to 2016, during which time revenue grew to $2.2 billion. He will report to CEO Steve Rendle and is expected to focus on revitalizing Vans' global growth. Bailey replaces Doug Palladini, who held the position since 2016, and has been thanked for his contributions to the brand during his tenure.

Positive

• Kevin Bailey's leadership may rejuvenate Vans' growth trajectory.
• Previous success under Bailey indicates potential for strong brand performance.

Negative

• Transition may affect brand continuity following Doug Palladini's departure.

Veteran VF Executive Returns to Lead Iconic Brand

DENVER--(BUSINESS WIRE)-- VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, today announced that it has appointed VF’s Kevin Bailey to the position of Global Brand President, Vans^®. Bailey will continue reporting to VF’s Chairman, President and CEO, Steve Rendle and serving on the company’s Executive Leadership Team.

Kevin Bailey, VF Corporation (Photo: Business Wire)

This appointment marks Bailey’s return to the Vans^® brand after holding several enterprise leadership roles at VF. Bailey was Vice President of Retail for Vans^® when the brand was acquired by VF in 2004. He was later appointed as President of Vans^®, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

“Kevin brings a deep level of knowledge and understanding of the Vans^® brand, its consumer, and the global business to this role,” said Rendle. “He will work closely with the Vans^® leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”

Bailey has held a series of roles with increasing responsibility during his 17 years at VF. He most recently served as VF’s President, Asia-Pacific Region and Emerging Brands. In this role, he was responsible for VF’s Asia-Pacific regional platform as well as VF’s Emerging Brands platform, with responsibility for the Altra^®, JanSport^® and Smartwool^® brands on a global basis. Previously, Bailey served as President of VF’s Action Sports Coalition, and the company’s Canada, Mexico, and Central/South America businesses.

Bailey replaces Doug Palladini, who served as Global Brand President of Vans^® since 2016.

Rendle added, “We thank Doug for his dedicated and passionate service to the Vans^® brand for the past 18 years and are grateful for his many contributions to its success during his tenure. We wish him all the best in his next chapter.”

About VF Corporation

Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220317005807/en/

Craig Hodges

Vice President, Corporate Affairs & Communications

craig_hodges@vfc.com



Allegra Perry

Vice President, Investor Relations

allegra_perry@vfc.com

Source: VF Corporation

FAQ

Who is the new Global Brand President of Vans for VF Corporation?

Kevin Bailey has been appointed as the new Global Brand President of Vans.

What significant achievements did Kevin Bailey have at Vans?

During his previous tenure, Bailey led Vans to increase revenue to $2.2 billion.

What is the expected impact of Kevin Bailey's return on Vans?

His extensive knowledge and past successes suggest potential revitalization of the Vans brand.

Why did Doug Palladini leave the position of Global Brand President of Vans?

Doug Palladini served for 18 years and was thanked for his dedicated service before Kevin Bailey's appointment.