Vans Introduces New Livestream Broadcast Channel 66

Rhea-AI Summary

Vans has launched Channel 66, a digital livestream network broadcasting from New York City, Chicago, Mexico City, and Los Angeles. The channel aims to support artists and uplift communities during the COVID-19 pandemic. It features live audio and video broadcasts, including DJ sets, curated radio shows, and musical performances, starting February 8, 2021. Key shows include Chessboxing with GZA and poetry by Young Chicago Authors. Audiences can tune in weekdays at 11:00 am EST, with Friday nights reserved for special performances. Vans is committed to fostering community and creativity.

Positive

• Launch of Channel 66 enhances Vans' engagement with local communities and artists.
• Diverse programming includes music, art, and action sports, appealing to a broad audience.
• Establishes Vans as a leader in innovative digital experiences during challenging times.

Negative

• None.

COSTA MESA, Calif., Feb. 10, 2021 /PRNewswire/ -- Vans is excited to announce the launch of Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to audiences around the world. Vans version of community radio meets public access TV, Channel 66 is an embodiment of Vans' commitment to support artists and creatives while also uplifting communities during such an unprecedented time. The COVID-19 pandemic has forever altered the events landscape and Vans has a deep history of reimagining event experiences and grassroots programs.

Channel 66 spotlights each city's unique heritage in sub-culture by programming through the lens of the people who live it. Channel 66 offers a live audio and video broadcast featuring DJ sets, curated radio shows, talks, workshops, and musical performances across music, art, action sports and community. The General in Brooklyn, NY, House of Vans Chicago, Mexico City (broadcasting Spanish speaking shows), and Vans DTLA serve as Channel 66 studio locations.

Programming highlights include curated shows like Chessboxing with GZA, New Direction New York Hardcore show with Walter Schreifels, Afropunk's Channel Interference, Poetry and lyricism by Young Chicago Authors, The Girl Ultra Show connecting music and fashion, and All Ages Show spotlighting Los Angeles's rich heritage in DIY and punk.

Early show guests and DJs feature Japanese Breakfast, Channel Tres, Vic Mensa, Laura Jane Grace, Duckwrth, Rosa Pistola, Flea, Serena Isioma, Vans Pro skater Daniel Lutheran and many more. Additionally, Channel 66 turns over the airwaves to local skate shops, restaurants, music venues, and independent record labels.

Channel 66 went live on February 8^th and will continue to broadcast starting at 11:00am EST / 8:00 am PST every weekday with Friday nights featuring marquee live performances and dance-oriented DJ sets. As distance and separation from others has become an unfortunate reality for everyone across the world, Vans strives to cultivate Channel 66 as a place where audiences from all walks of life can come together to find inspiration.

To stay up to date with Channel 66 broadcasts and upcoming events online follow along at vans.com/channel66.

Follow Channel 66 on Instagram at vanschannel66.

About Vans
Vans^®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans^® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans^® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans^® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing^®, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

Vans, "Off the Wall" Since '66

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For more information, please contact Grandstand Media:

Dana Erickson | danae@grandstandhq.com
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SOURCE Vans

FAQ

What is Channel 66 by Vans?

Channel 66 is a digital livestream network launched by Vans, showcasing DJ sets, curated shows, and musical performances.

When did Channel 66 go live?

Channel 66 went live on February 8, 2021.

What cities are featured in Vans' Channel 66 broadcasts?

Channel 66 broadcasts from New York City, Chicago, Mexico City, and Los Angeles.

What types of programming can audiences expect on Channel 66?

Audiences can expect DJ sets, curated radio shows, talks, workshops, and musical performances.

How can I follow Channel 66 updates?

You can follow Channel 66 updates online at vans.com/channel66 and on Instagram at vanschannel66.