Vans Brings the Happy World of Haribo to Life in Sweet Collection for All Ages

Rhea-AI Summary

On February 28, 2023, Vans announced a collaboration with Haribo, the renowned gummi candy brand, to launch the Vans x Haribo collection. This vibrant range includes footwear, apparel, and accessories inspired by Haribo's Goldbears, targeting both children and adults. Available from April 6, 2023, the collection features designs like Classic Slip-Ons and hoodies reflecting the joyous spirit of both brands. The collection promotes creative self-expression while reinforcing Vans' commitment to fun and exploration. The partnership celebrates Haribo's 100th anniversary, highlighting the unification of both brands' fandoms.

Positive

• Collaboration with Haribo enhances brand appeal and market reach.
• Collection includes diverse products for families, potentially increasing sales.
• Launch coincides with Haribo's 100th anniversary, leveraging brand nostalgia.

Negative

• None.

Joyful designs deliver childlike happiness to Vans footwear, apparel, accessories, and Customs prints

COSTA MESA, Calif., Feb. 28, 2023 /PRNewswire/ -- Vans, the original action sports brand and icon of creative exploration, is proud to announce a collection with Haribo, the world's #1 gummi candy, showcasing the youthful energy that defines both brands. Facilitated by Haribo's global licensing partner IMG, the Vans x Haribo capsule includes treats for the entire family with Goldbear-inspired footwear, apparel, accessories, and Customs prints.

Founded in 1920 by Hans Riegel and famed for the original Goldbear, Haribo has been bringing childlike happiness to fans for over 100 years. Haribo is the world's most popular gummi candy and licorice producer making the company the central leader in the confectionary industry. Featuring designs influenced by the happy world of Haribo across iconic Vans styles, this collection celebrates creativity and the joyful ways we express ourselves.

"On the heels of celebrating the 100^th anniversary of Haribo Goldbears, we're thrilled to partner with Vans and honored to have inspired this special collection," said Andreas Kuhnle, Senior Vice President, Corporate Global Marketing, Haribo. "Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy."

The kid's assortment kicks off with the Classic Slip-On in Haribo Goldbears Red. As a nod to the Haribo Goldbears, the Classic Slip-On is designed with a 3D gummi execution on the canvas vamp inclusive of an embossed applique with injected foam for a fun, cushy look. The style is finished with four Goldbears screen printed on the heel of the shoe. Next, the Vans x Haribo Pullover in True Red incorporates Haribo's Goldbears skateboarding over both brand logos in true Vans fashion. The Vans x Haribo Long Sleeve in Sky Blue and Twill Snapback in True Red are also included in the vibrant range.

The second footwear style in the kid's collection includes the Old Skool V in Haribo Yellow Checkerboard. The patent synthetic upper features a Checkerboard gummi bear pattern on the quarters and straps with tasteful messaging on the heel. On the medial and lateral sides of the shoe, the Sidestripe alternates colors to represent the celebrated hues of Haribo's Goldbears.

Rounding out the kid's apparel offering is an ultra-cozy Vans x Haribo Hoodie in Sky Blue. The classic-fit hoodie features the Haribo Goldbears front and center, surrounded by Vans' iconic Checkerboard pattern. The sweatshirt is finished with screen-printed Haribo and Vans logos with Checkerboard speckled down the left sleeve.

The adult's assortment contains a Vans x Haribo Sk8-Hi in Haribo Black, Vans x Haribo Fleece Pullover in Black, Vans x Haribo Old Skool V in Yellow Checkerboard, and Vans x Haribo Hoodie in Sky Blue. The Sk8-Hi in Haribo Black is decorated with Haribo's tagline: "Kids and grown-ups love it so, the happy world of Haribo." The time-honored slogan is written in ten different languages on the quarter panels of the Sk8-Hi, representing the inclusiveness and global impact of both brands. The Vans x Haribo Fleece Pullover in Black is adorned with both brand logos while paying cheeky homage to Haribo's packaging with NET WT 66 OZ printed on the back.

Fans will also be able to design their own Vans x Haribo footwear exclusively through Vans' Customs platform. Four new prints will be available on vans.com/customs.

The Vans x Haribo collection will be available globally beginning April 6, 2023, at Vans retail locations and at vans.com. Vans x Haribo Customs will also launch on April 6, 2023, at vans.com/customs. Learn more at vans.com/Haribo.

About Vans
Vans^®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans^® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices. Vans^® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans^® brand supports the journey of creative exploration and self-discovery across action sports, music, art and design, delivering progressive platforms such as Vans Triple Crown of Surfing^®, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.

About Haribo
HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 10 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and delivering moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

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MEDIA CONTACT
Lauren Triffler, Head of Corporate Communications
lauren.triffler@haribo.com

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SOURCE HARIBO

FAQ

What is the Vans x Haribo collection?

The Vans x Haribo collection is a collaboration featuring footwear, apparel, and accessories inspired by Haribo's gummi candies, launching on April 6, 2023.

When will the Vans x Haribo collection be available?

The collection will be available globally beginning April 6, 2023.

What products are included in the Vans x Haribo collection?

The collection includes footwear like Classic Slip-Ons and Old Skool V, along with apparel such as hoodies and pullovers for both kids and adults.

Why is the Vans x Haribo collaboration significant?

The collaboration celebrates Haribo's 100th anniversary and combines the joyful spirit of both brands, appealing to family audiences.

Where can I buy the Vans x Haribo collection?

The collection will be available at Vans retail locations and online at vans.com.