ProShares has officially opened its new headquarters in downtown Bethesda, Maryland, reflecting its rapid growth and commitment to innovation. The asset management firm has more than doubled its assets under management to over $70 billion in the last three years. The new office spans 54,000 sq. ft. and is designed to enhance collaboration and employee wellness. ProShares has pioneered products like the first bitcoin-linked ETF, BITO, and the thematic ETF VERS to capitalize on emerging markets. The firm continues to target future growth as it returns employees to the office after remote work.
ProShares has launched the Metaverse ETF (VERS), targeting investments in leading companies shaping the metaverse. This ETF tracks the Solactive Metaverse Theme Index, which includes 40 companies from various sectors like gaming, social media, and technology. ProShares emphasizes the metaverse's potential impact, comparable to the internet's arrival. The firm previously launched the bitcoin-linked ETF (BITO) in 2021, expanding its thematic funds portfolio, now exceeding $60 billion in assets.