Veritone Launches Ask Veri to Empower Customers to Talk to Their Data for Actionable Insights and Workflow Activation
- None.
- None.
Insights
The introduction of Ask Veri by Veritone, Inc. signifies a notable advancement in the realm of media asset management and analytics. The integration of generative AI into their existing Digital Media Hub platform addresses a growing demand for efficient data processing tools in the media industry. This innovation is likely to enhance Veritone's competitive edge, potentially impacting its market share and investor sentiment positively.
From a market research perspective, the deployment of such technology could lead to cost savings and improved decision-making for media professionals. The tool's ability to provide quick, AI-driven insights without the need for multiple data analysts or reporting tools could streamline operations and reduce expenses associated with data management. Furthermore, the ability to optimize engagement and monetize content effectively can lead to increased revenue streams, which is a critical factor for growth in the media sector.
However, the success of this product launch will be contingent upon its adoption rate and the actual performance of the AI in delivering accurate and valuable insights. It's also essential to monitor how this technology will be received by the industry, considering the potential disruption it could cause to traditional data analysis roles.
Veritone's Ask Veri represents a significant stride in the application of conversational AI within the media industry. The tool's ability to interpret natural language queries and generate actionable insights is indicative of the advancements in natural language processing (NLP) and machine learning. This could be a bellwether for similar AI applications in other sectors, suggesting a broader trend towards AI-driven analytics.
The technology's implications for data democratization are profound, potentially enabling a wider range of professionals to engage with media analytics without deep technical expertise. This could foster a more data-driven culture within media organizations, enhancing creativity and strategic planning by leveraging data insights. Moreover, the generative AI aspect could be a game-changer in how media archives are utilized, unlocking new opportunities for content repurposing and monetization.
However, the reliance on AI also raises questions about data privacy and the accuracy of generated insights. It will be important for Veritone to ensure robust data governance and validation mechanisms to maintain trust and reliability in their AI-powered solutions.
The announcement of Ask Veri is poised to have financial implications for Veritone, potentially affecting its stock performance. The introduction of this AI tool could act as a catalyst for operational efficiency and revenue growth, which are key drivers of investor confidence. As media companies seek to maximize the value from their content investments, tools like Ask Veri that promise to streamline workflows and enhance content monetization could see significant market demand.
An evaluation of Veritone's financials, in conjunction with the anticipated launch of Ask Veri, would involve assessing the research and development costs against the projected increase in sales and market penetration. Investors will be interested in how this product contributes to the company's overall revenue diversification and profit margins. Additionally, the timing of the commercial availability and the performance of pilot programs or early adoptions will be critical in forecasting the financial impact.
While the potential for growth is evident, it's important to remain cautious until tangible outcomes are observed. The media industry is notoriously competitive and the success of new technologies is not guaranteed. Investors should monitor the adoption rates post-launch and any strategic partnerships that could influence the scalability and reach of Ask Veri.
New Generative AI media intelligence and natural language tool enables democratization of data exploration and activation to provide value from content investments
An enhancement for DMH, Veritone’s award-winning media asset management and monetization tool, Ask Veri leverages generative AI to swiftly respond to queries and can provide customers with in-depth analysis, insightful summaries, and key findings for their digital media collection. With Ask Veri, customers can formulate their own questions, such as “What is the trend of monthly user activity,” or “Source all available footage of Caitlin Clark during the NCAA tournament,” or use the interface’s intuitive, suggested queries to remove guesswork and provide a starting point for gathering the right content insights.
“With content production and consumption at an all-time high, media professionals face the overwhelming challenge of organizing and activating an abundance of data. Ask Veri leverages Veritone’s industry experience and extensive knowledge base to provide both open-ended and template query prompts for DMH customers,” said Sean King, General Manager for Veritone Media and Entertainment. “For media professionals who aren’t sure where to start in their content journey, Ask Veri’s versatility in query type can help them quickly make sense of their media asset data and help them stay ahead in the market.”
Ask Veri comes at a time when one of generative AI’s most prominent use cases is content creation. Gartner® Emerging Tech: Tech Innovators for AI Generated Content (published September 6, 2023) notes that “By automating the process of generating natural language descriptions of data, organizations are saving time and resources while still gaining valuable data insights.”1
Ask Veri streamlines the overall content experience for DMH customers – including TV networks, studios, production companies, and film and studio archivists – by eliminating the need for multiple data analyst resources or reporting tools. As a result, customers can quickly make informed decisions to highlight high-performing content, optimize engagement, and drive value from existing media assets.
King continued, "In today’s fast-paced media landscape, where the content lifecycle is shrinking, Ask Veri is a valuable data exploration and activation ally for media professionals, enabling them to explore, analyze, and comprehend their report data more effectively, identify patterns in media usage, and recognize engagement trends among media buyers.”
Veritone will showcase Ask Veri during the 2024 NAB Show in
Ask Veri will be commercially available in the second quarter of 2024.
To learn more about Ask Veri and other Veritone solutions at the NAB Show, visit: www.veritone.com/nab-2024
About Veritone
Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions relating to the foregoing involve judgments and risks with respect to various matters which are difficult or impossible to predict accurately and many of which are beyond the control of Veritone. Certain of such judgments and risks are discussed in Veritone’s SEC filings. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward-looking statements will be realized. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone undertakes no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
1GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240326219226/en/
Valerie Christopherson or Lora Metzner
Global Results Comms (GRC)
+1 949 608 0276
Veritone@globalresultspr.com
Sarah Rich
Veritone
srich@veritone.com
Source: Veritone, Inc.
FAQ
What is Ask Veri?
When will Ask Veri be available?
What are some key features of Ask Veri?
How does Ask Veri benefit media professionals?
Where will Ask Veri be showcased?
