Veritone and Talent Tech Labs Announce Research on Next-Generation Job Advertising Strategies
Veritone (NASDAQ: VERI) and Talent Tech Labs have released a joint study on next-generation job advertising strategies, surveying 82 companies across major markets. Key findings reveal that social media has become the dominant job advertising channel, used by 76% of respondents, with LinkedIn leading the platforms. The research shows that while only one-third of companies use programmatic advertising, 62% of those utilize both programmatic and job distribution strategies. Over 75% of organizations plan to maintain or increase job advertising budgets in 2024, focusing on digital strategies. The study also highlights regional differences in recruitment approaches, with Europe favoring traditional job boards and Australia relying heavily on Seek.
Veritone (NASDAQ: VERI) e Talent Tech Labs hanno pubblicato uno studio congiunto sulle strategie di pubblicità per il lavoro di nuova generazione, analizzando 82 aziende nei principali mercati. I risultati chiave rivelano che i social media sono diventati il canale predominante per l'annuncio di posti di lavoro, utilizzato dal 76% degli intervistati, con LinkedIn in testa tra le piattaforme. La ricerca mostra che, sebbene solo un terzo delle aziende utilizzi la pubblicità programmatica, il 62% di queste adotta sia strategie programmatiche che di distribuzione degli annunci. Oltre il 75% delle organizzazioni prevede di mantenere o aumentare i budget per la pubblicità di lavoro nel 2024, concentrandosi su strategie digitali. Lo studio evidenzia anche le differenze regionali negli approcci di reclutamento, con l'Europa che favorisce le bacheche di lavoro tradizionali e l'Australia che fa ampio uso di Seek.
Veritone (NASDAQ: VERI) y Talent Tech Labs han lanzado un estudio conjunto sobre estrategias de publicidad laboral de próxima generación, encuestando a 82 empresas en los principales mercados. Los hallazgos clave revelan que las redes sociales se han convertido en el canal dominante de publicidad laboral, utilizado por el 76% de los encuestados, siendo LinkedIn la plataforma líder. La investigación muestra que, aunque solo un tercio de las empresas utilizan publicidad programática, el 62% de ellas emplea tanto estrategias programáticas como de distribución de trabajos. Más del 75% de las organizaciones planean mantener o aumentar los presupuestos de publicidad laboral en 2024, centrándose en estrategias digitales. El estudio también destaca las diferencias regionales en los enfoques de reclutamiento, con Europa favoreciendo los tablones de empleo tradicionales y Australia dependiendo en gran medida de Seek.
Veritone (NASDAQ: VERI)와 Talent Tech Labs가 차세대 구인 광고 전략에 대한 공동 연구를 발표하며 주요 시장에서 82개 기업을 조사했습니다. 주요 결과에는 소셜 미디어가 지배적인 구인 광고 채널이 되었다는 사실가 포함되어 있으며, 응답자의 76%가 이를 사용하고 있으며, LinkedIn이 플랫폼 중에서 선두를 차지하고 있습니다. 연구에 따르면, 단지 3분의 1의 기업만이 프로그램 광고를 사용하지만, 그중 62%는 프로그램 광고와 구인 배포 전략을 모두 활용하고 있습니다. 75% 이상의 조직이 2024년 구인 광고 예산을 유지하거나 증가시킬 계획이며, 디지털 전략에 집중하고 있습니다. 이 연구는 유럽이 전통적인 채용 공고판을 선호하고 호주가 Seek에 크게 의존하는 등 채용 접근 방식에서 지역차를 강조합니다.
Veritone (NASDAQ: VERI) et Talent Tech Labs ont publié une étude conjointe sur les stratégies de publicité pour l'emploi de nouvelle génération, interrogeant 82 entreprises sur les principaux marchés. Les principaux résultats révèlent que les médias sociaux sont devenus le canal dominant pour la publicité de l'emploi, utilisé par 76% des répondants, LinkedIn étant en tête des plateformes. La recherche montre que, bien qu'un tiers des entreprises utilise la publicité programmatique, 62% d'entre elles adoptent à la fois des stratégies programmatiques et de distribution d'offres d'emploi. Plus de 75% des organisations prévoient de maintenir ou d'augmenter leurs budgets de publicité pour l'emploi en 2024, en mettant l'accent sur les stratégies numériques. L'étude souligne également les différences régionales dans les approches de recrutement, l'Europe privilégiant les plateformes de recrutement traditionnelles et l'Australie s'appuyant fortement sur Seek.
Veritone (NASDAQ: VERI) und Talent Tech Labs haben eine gemeinsame Studie über moderne Stellenanzeigenstrategien veröffentlicht, die 82 Unternehmen in wichtigen Märkten befragt hat. Die wichtigsten Ergebnisse zeigen, dass soziale Medien der dominierende Kanal für Stellenanzeigen geworden sind, der von 76% der Befragten genutzt wird, wobei LinkedIn die führende Plattform ist. Die Forschung zeigt, dass, obwohl nur ein Drittel der Unternehmen programmatische Werbung nutzt, 62% von ihnen sowohl programmatische als auch Jobverteilungsstrategien verwenden. Über 75% der Organisationen planen, die Budgets für Stellenanzeigen im Jahr 2024 beizubehalten oder zu erhöhen und sich auf digitale Strategien zu konzentrieren. Die Studie hebt auch regionale Unterschiede in den Rekrutierungsansätzen hervor, wobei Europa traditionelle Jobbörsen bevorzugt und Australien stark auf Seek angewiesen ist.
- 76% of surveyed companies use social media for job advertising, indicating strong market adoption
- 62% of companies using programmatic advertising also employ job distribution strategies
- 75% of organizations plan to maintain or increase job advertising budgets in 2024
- Only one-third of surveyed companies currently use programmatic advertising, showing low adoption rate
- Organizations face challenges in tracking ROI and ensuring cost-effective hiring practices
Insights
This research report, while comprehensive, offers material impact for investors in Veritone. The study primarily serves as a marketing tool and industry insight piece rather than a significant business driver. While it highlights Veritone's presence in the recruitment technology space through Veritone Hire, the findings don't indicate substantial revenue implications or market share gains.
The research's key metrics - 76% social media usage and 62% programmatic advertising adoption among users - suggest market opportunities, but without concrete financial projections or client acquisition data, the impact on Veritone's bottom line remains unclear. The expected budget increases for 2024 in job advertising could benefit Veritone Hire, but this represents just one segment of Veritone's broader AI solutions portfolio.
New research provides businesses with actionable insights on how to adapt to the changing recruitment environment and optimize job advertising
In an era when effective recruitment is becoming more challenging, the study highlights the importance of balancing candidate quantity with quality and emphasizes the role of advanced technologies such as programmatic advertising and job distribution in achieving that equilibrium. This comprehensive study surveyed 82 companies across eight major markets, including the
Key findings include:
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Social Media Dominance: The research shows that social media has overtaken traditional job boards as the top channel for job advertising. It is used by
76% of respondents, with LinkedIn being the most utilized platform. Social media allows for more targeted candidate outreach, enabling companies to attract high-quality candidates efficiently. -
Programmatic Advertising Adoption: While only one-third of companies surveyed currently use programmatic advertising, among those that do,
62% use both programmatic and job distribution strategies. Programmatic job advertising allows for targeted ad placement and real-time bidding, helping recruiters reach the best candidates while optimizing costs. - Budgeting Trends: More than three-fourths of the surveyed organizations expect to increase or maintain their job advertising budgets in 2024, with a clear focus on digital strategies such as job distribution and social media advertising. However, organizations still face challenges in tracking ROI and ensuring cost-effective hiring practices.
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Global Recruitment Dynamics: The study also reveals geographic differences in job advertising strategies, with
Europe favoring traditional job boards more than other regions, whileAustralia shows a significant reliance on Seek, a popular job board in the region. TheU.S. shows growing adoption of LinkedIn and programmatic platforms like Veritone Hire.
“Job advertising is a constant challenge for organizations, and rapidly evolving technology can be difficult to navigate,” said Dustin Schrader, Senior Analyst, Talent Tech Labs. “This report was developed to assess the current state of the market, examine today's most significant job advertising obstacles and reveal insights on the tools that are most effective to overcome them.”
“This research underscores the evolving landscape of job advertising and the need for companies to adopt new technologies to remain competitive,” said Alex Fourlis, general manager, Veritone Hire, Veritone. “For most organizations, programmatic job advertising and job distribution technologies are no longer optional tools – they are becoming essential for organizations to attract top talent while managing costs. The research results also highlight the rise of LinkedIn and social media and our 2024 campaign analytics point to LinkedIn as the fastest-growing source for applicants. The future of job advertising is likely omnichannel.”
Veritone and Talent Tech Labs will co-host a webinar to discuss analysis and insights from the research at 11 a.m. ET on October 30. Click here to register.
To download the full report, visit: https://talenttechlabs.com/provider-insight-report-next-generation-of-job-advertising-strategies-for-generating-the-best-sourcing-results.
About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
About Talent Tech Labs
Talent Tech Labs is an independent, objective, global talent technology research and advisory firm. Through expert research and advisory services focused on Talent Acquisition and HR technology, Talent Tech Labs empowers leading corporations, staffing firms, and solution providers to capitalize on rapid innovations in automation and AI that are shaping the future of work. Talent Tech Labs’ insights, evaluations, benchmarks, technology taxonomy, and research are highly valued by both technology buyers and builders, as well as the investors funding future developments in the field.
Safe Harbor Statement
This news release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions relating to the foregoing involve judgments and risks with respect to various matters which are difficult or impossible to predict accurately and many of which are beyond the control of Veritone. Certain of such judgments and risks are discussed in Veritone’s SEC filings. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward-looking statements will be realized. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone undertakes no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241024034869/en/
Media Contact:
Valerie Christopherson or Lora Metzner
Global Results Comms (GRC)
+1 949 608 0276
Veritone@globalresultspr.com
Sarah Rich
Veritone
srich@veritone.com
Source: Veritone, Inc.
FAQ
What are the key findings of Veritone's (VERI) 2023 job advertising study?
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