VEON’s Kyivstar and Come Back Alive Launch New Fundraising Campaign for Demining Ukraine
VEON's subsidiary Kyivstar has launched We Live Here 2.0, a fundraising campaign to support the demining of Ukrainian territory. The initiative, in partnership with the Come Back Alive Foundation and supported by Ukraine's Ministry of Economy, aims to raise UAH 100 million (approx. USD 2.4 million) for Ukrainian-made robotics, vehicles, and communications tools for minesweepers. Kyivstar will donate UAH 30 million to kickstart the campaign.
This second phase builds on the success of the initial We Live Here campaign, which collected over UAH 180 million (USD 4.8 million) between May 2023 and February 2024, supplying 146 engineering and minesweeping groups with equipment. The project aims to make liberated Ukrainian territories safe and accessible for civilians, while also facilitating the restoration of mobile communications in de-occupied areas.
La filiale di VEON, Kyivstar, ha lanciato We Live Here 2.0, una campagna di raccolta fondi per sostenere la bonifica dei territori ucraini. L'iniziativa, in collaborazione con la Fondazione Come Back Alive e supportata dal Ministero dell'Economia dell'Ucraina, mira a raccogliere 100 milioni di UAH (circa 2,4 milioni di USD) per robotica, veicoli e strumenti di comunicazione prodotti in Ucraina da destinare agli operatori di bonifica. Kyivstar donerà 30 milioni di UAH per avviare la campagna.
Questa seconda fase si basa sul successo della campagna iniziale We Live Here, che ha raccolto oltre 180 milioni di UAH (4,8 milioni di USD) tra maggio 2023 e febbraio 2024, fornendo attrezzature a 146 gruppi di ingegneria e bonifica delle mine. Il progetto punta a rendere i territori ucraini liberati sicuri e accessibili per i civili, facilitando anche il ripristino delle comunicazioni mobili nelle aree de-occupate.
La subsidiaria de VEON, Kyivstar, ha lanzado We Live Here 2.0, una campaña de recaudación de fondos para apoyar el desminado del territorio ucraniano. La iniciativa, en colaboración con la Fundación Come Back Alive y apoyada por el Ministerio de Economía de Ucrania, busca recaudar 100 millones de UAH (aproximadamente 2.4 millones de USD) para la robótica, vehículos y herramientas de comunicación fabricados en Ucrania para los desminadores. Kyivstar donará 30 millones de UAH para iniciar la campaña.
Esta segunda fase se basa en el éxito de la campaña inicial We Live Here, que recaudó más de 180 millones de UAH (4.8 millones de USD) entre mayo de 2023 y febrero de 2024, suministrando equipos a 146 grupos de ingeniería y desminado. El proyecto tiene como objetivo hacer que los territorios ucranianos liberados sean seguros y accesibles para los civiles, al tiempo que facilita la restauración de las comunicaciones móviles en las áreas desocupadas.
VEON의 자회사인 Kyivstar가 우리는 여기 살고 있습니다 2.0이라는, 우크라이나 영토의 지뢰 제거를 지원하는 기금 모금 캠페인을 시작했습니다. 이 이니셔티브는 Come Back Alive 재단과 협력하고 우크라이나 경제부의 지원을 받아 1억 우크라이나 흐리부냐 (약 240만 달러)를 모아 우크라이나산 로봇, 차량 및 지뢰 제거 장비를 위한 통신 도구를 마련하는 것을 목표로 하고 있습니다. Kyivstar는 캠페인을 시작하기 위해 3천만 우크라이나 흐리부냐를 기부할 것입니다.
이번 두 번째 단계는 2023년 5월부터 2024년 2월 사이에 1억 8천만 우크라이나 흐리부냐 (480만 달러)를 모은 최초의 우리는 여기 살고 있습니다 캠페인의 성공을 기반으로 하고 있으며, 146개의 공학 및 지뢰 제거 그룹에 장비를 공급했습니다. 이 프로젝트는 해방된 우크라이나 영토를 시민들이 안전하고 접근할 수 있도록 만들고, 점령 해제 지역의 이동 통신 복구를 촉진하는 것을 목표로 합니다.
La filiale de VEON, Kyivstar, a lancé We Live Here 2.0, une campagne de collecte de fonds pour soutenir le déminage des territoires ukrainiens. L'initiative, en partenariat avec la Fondation Come Back Alive et soutenue par le Ministère de l'Économie d'Ukraine, vise à collecter 100 millions de UAH (environ 2,4 millions de USD) pour des robots, des véhicules et des outils de communication fabriqués en Ukraine à destination des démineurs. Kyivstar fera un don de 30 millions de UAH pour donner un coup d'envoi à la campagne.
Cette seconde phase s'appuie sur le succès de la campagne initiale We Live Here, qui a collecté plus de 180 millions de UAH (4,8 millions de USD) entre mai 2023 et février 2024, fournissant de l'équipement à 146 groupes d'ingénierie et de déminage. Le projet vise à rendre les territoires ukrainiens libérés sûrs et accessibles pour les civils, tout en facilitant la restauration des communications mobiles dans les zones libérées.
Die Tochtergesellschaft von VEON, Kyivstar, hat We Live Here 2.0 ins Leben gerufen, eine Spendenkampagne zur Unterstützung der Minnensuche in der Ukraine. Die Initiative, in Partnerschaft mit der Come Back Alive Stiftung und unterstützt vom Ministerium für Wirtschaft der Ukraine, zielt darauf ab, 100 Millionen UAH (ca. 2,4 Millionen USD) für in der Ukraine hergestellte Robotik, Fahrzeuge und Kommunikationsmittel für Minenräumer zu sammeln. Kyivstar wird 30 Millionen UAH spenden, um die Kampagne zu starten.
Diese zweite Phase baut auf dem Erfolg der ursprünglichen We Live Here-Kampagne auf, die zwischen Mai 2023 und Februar 2024 über 180 Millionen UAH (4,8 Millionen USD) gesammelt hat und 146 Ingenieur- und Minenräumgruppen mit Ausrüstung versorgte. Das Projekt zielt darauf ab, die befreiten ukrainischen Gebiete sicher und zugänglich für Zivilisten zu machen und die Wiederherstellung der mobilen Kommunikation in abgelegenen Gebieten zu erleichtern.
- Kyivstar's commitment to Ukraine's recovery through a UAH 30 million donation
- Successful first phase raised UAH 180 million, exceeding targets
- Potential to improve safety and efficiency of demining operations
- Initiative may facilitate restoration of mobile communications in de-occupied territories
- Large area (150,000 km²) of Ukrainian territory requiring demining, indicating significant challenges ahead
Insights
The launch of We Live Here 2.0 by VEON's Kyivstar and Come Back Alive Foundation marks a significant step in addressing Ukraine's post-conflict recovery. With an ambitious goal of raising
The campaign's emphasis on supplying Ukrainian-made robotics, vehicles and communications tools not only supports the demining efforts but also potentially stimulates local industries. This approach could have a dual benefit of enhancing safety and contributing to economic recovery. The success of the previous campaign, which raised
From a humanitarian perspective, this project is important for enabling safe civilian return and economic reconstruction in liberated areas. The focus on innovative technologies for safer and more efficient demining operations is particularly noteworthy, as it addresses both the immediate safety concerns and the long-term sustainability of the demining process.
VEON and Kyivstar's involvement in the We Live Here 2.0 campaign showcases a strong commitment to corporate social responsibility (CSR) in a post-conflict context. By directly contributing
The project's design, which allows for global participation in fundraising, demonstrates a thoughtful approach to maximizing impact and engagement. By facilitating easy-to-use payment systems for worldwide donations, Kyivstar is leveraging its technological expertise for social good. This strategy not only aids the immediate cause but also potentially enhances the company's global reputation and stakeholder relationships.
Furthermore, Kyivstar's broader involvement in various socially meaningful initiatives, from veteran reintegration to telemedicine services, indicates a comprehensive and strategic approach to CSR. This holistic engagement in Ukraine's rebuilding efforts could significantly strengthen VEON's social license to operate and potentially create long-term value for both the company and society.
From a telecom perspective, Kyivstar's involvement in demining efforts has strategic implications beyond CSR. The company's statement that demining will facilitate the restoration of mobile communications in de-occupied territories highlights the direct link between this initiative and Kyivstar's core business operations. This approach demonstrates a proactive strategy to rebuild and expand network infrastructure in challenging post-conflict environments.
The focus on supplying communication tools to minesweeping teams aligns with Kyivstar's expertise and potentially allows for real-world testing and development of robust communication solutions in extreme conditions. This could lead to innovations applicable in other markets or disaster recovery scenarios, potentially giving Kyivstar a competitive edge.
Moreover, by taking a leading role in Ukraine's digital reconstruction, including projects like the Helsi Ukraine telemedicine service, Kyivstar is positioning itself as a key player in the country's digital future. This strategic positioning could translate into increased market share and customer loyalty as Ukraine rebuilds and modernizes its digital infrastructure, potentially offering long-term growth opportunities for VEON in a recovering market.
Amsterdam and Kyiv, 14 August 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that its wholly owned subsidiary Kyivstar has launched We Live Here 2.0, a fundraising campaign to support the demining of Ukrainian territory together with the Come Back Alive Foundation and with informational support from the Ministry of Economy of Ukraine.
We Live Here 2.0 aims to raise a total of UAH 100 million (approx. USD 2.4 million) to supply minesweepers with Ukrainian-made robotics, vehicles and communications tools. VEON’s Kyivstar will donate UAH 30 million directly to the new initiative as it kicks off a fundraising campaign that is accessible worldwide. This is the second stage of Kyivstar’s and Come Back Alive’s demining project. During the first stage of We Live Here, over UAH 180 million (USD 4.8 million) was collected between May 2023 and February 2024 to supply 146 engineering and minesweeping groups with vehicles and equipment.
“VEON and Kyivstar are committed to the recovery and rebuilding of Ukraine, and the second phase of the demining project launched today builds on the success of the initial We Live Here campaign, during which Kyivstar exceeded its targets with corporate, employee and customer donations. VEON is humbled to support Kyivstar’s contributions to the rebuilding of Ukraine, which span a wide range of socially meaningful initiatives ranging from the reintegration of veterans to the treatment of burn victims, while also developing important digitalization projects like Helsi Ukraine, the telemedicine service owned by Kyivstar,” said Kaan Terzioglu, Group CEO of VEON.
"Kyivstar has prioritised support for demining as we want liberated Ukrainian territories to be safe and accessible for the civilian population. The innovative technologies we will supply as part of We Live Here 2.0 will make minesweepers’ work safer and more efficient. Moreover, demining will facilitate Kyivstar specialists’ work on restoring mobile communications throughout de-occupied territories. Kyivstar encourages other Ukrainian businesses to support the initiative, and we have put in place easy-to-use payment systems for individuals wishing to donate from nearly anywhere in the world," commented Oleksandr Komarov, CEO of Kyivstar.
“Approximately 150,000 km² of Ukrainian territory requires demining. Our job is to supply minesweepers with the equipment to make their jobs safer and more efficient. Robotic equipment will enable these teams to conduct their work at a safe distance while communication tools will enable critical unit coordination. Additional vehicles will aid mobility and the drones we supply will aid minesweepers in locating minefields and remaining aware of their surroundings,” added Oleh Karpenko, Deputy Director of the Come Back Alive Foundation.
About Kyivstar
Kyivstar is the largest telecommunications operator in Ukraine with 24 million mobile subscribers and over 1.1 million home internet subscribers. As Ukraine’s market-leading operator, Kyivstar maintained network availability above the
About VEON
VEON is a digital operator that provides converged connectivity and digital services to nearly 160 million customers. Operating across six countries that are home to more than
Disclaimer
This release contains “forward-looking statements”, as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON’s strategy and investment plans. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
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FAQ
What is the goal of VEON's We Live Here 2.0 campaign for Ukraine?
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