VEON launches ROX, its digital-first brand in Pakistan
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Insights
VEON Ltd.'s launch of ROX, targeting the digital-first generation in Pakistan, is a strategic move to capture a significant market segment. With 64% of the population under 30, the potential for user acquisition and revenue growth is substantial. The integration of various lifestyle services into a single platform signifies an adaptation to the consumption habits of younger demographics, who favor convenience and a seamless digital experience.
It is crucial to analyze user engagement metrics post-launch, such as monthly active users (MAUs), to gauge the brand's traction. For instance, the success of VEON's IZI in Kazakhstan, with over 500,000 MAUs and OQ in Uzbekistan, with 177,000 MAUs within a short span, suggests a promising outlook for ROX if similar engagement strategies are employed. Additionally, the diversification of services, including entertainment, food delivery and ride-hailing, could lead to cross-selling opportunities and increased average revenue per user (ARPU).
Investors should monitor VEON's financial performance indicators following the introduction of ROX, as the new brand could contribute to the company's revenue diversification and margin improvement. The digital operator strategy, DO1440, aims to maximize the utility of every minute of the day for consumers, which, if successful, can lead to higher customer retention and lower churn rates. Profitability will depend on the cost of customer acquisition, the scalability of the platform and the ability to monetize the bundled services effectively.
Furthermore, partnerships for content and service delivery are pivotal. The terms of these partnerships, including revenue sharing and cost structures, will affect the financial sustainability of ROX. Investors should look for disclosures on these aspects in future financial reports and earnings calls.
The introduction of ROX by VEON in Pakistan aligns with global trends where telecom operators are transforming into digital service providers. This shift is driven by the need to create additional value in the face of saturating traditional telecom markets and declining voice and SMS revenues. By offering a digital ecosystem that goes beyond connectivity, VEON is positioning itself to leverage its existing infrastructure and customer base to tap into new revenue streams.
VEON's experience with digital-first brands in other markets can provide valuable insights into consumer behavior and service optimization. The performance of ROX should be compared with regional competitors and global benchmarks to assess market penetration and operational efficiency. Understanding the local regulatory environment and consumer protection standards will also be essential in ensuring the long-term success of ROX.
ROX to provide Pakistan’s digital-first generation with integrated content and services
MWC24 Barcelona, 27 February 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that Jazz, its digital operator in Pakistan, is launching ROX, a new mobile service brand to serve the digital natives of the country with an integrated lifestyle experience.
ROX is designed to appeal to the digital-first generation of Pakistan and provides a range of digital lifestyle services through a dedicated mobile app. Launched with a slogan “Vibe Hai” which means “Feel the Vibe”, ROX offers several “Vibe” bundles with which customers will enjoy easy onboarding and digital subscriptions from Jazz and partners. Among the offers are Jazz services including streaming app Tamasha, games app GameNow, music app Bajao as well as food delivery, ride hailing, discount aggregator and ticket booking from partners.
"In Pakistan, with
The launch of ROX is part of VEON’s digital operator strategy, or DO1440, and builds on the company’s success in pioneering other digital-first brands - IZI in Kazakhstan and OQ in Uzbekistan.
IZI, VEON’s first digital-first operator, has over 500 thousand monthly active users (MAUs). In Uzbekistan, the OQ was launched in October 2023 and had already gained 177 thousand MAUs by December 31st.
About VEON
VEON is a digital operator that provides converged connectivity and digital services to nearly 160 million customers. Operating across six countries that are home to more than
For more information visit: https://www.veon.com.
Disclaimer
This release contains “forward-looking statements,” as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON’s commercial plans. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events.
Contact Information
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
julian.tanner@tuvapartners.com
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