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BBQGuys, a leading e-commerce retailer for grilling products, announced a new national ad campaign featuring the Manning family: Archie, Peyton, Cooper, and Eli. The campaign, titled 'Around The Grill,' will air during SEC football games on ESPN and The SEC Network this fall. The ad highlights family interactions during grilling, aiming to boost brand awareness. Additionally, BBQGuys has signed the Mannings as national brand ambassadors, further solidifying their marketing strategy. The company also recently entered a business combination agreement with Velocity Acquisition Corp. (NASDAQ: VELO).
BBQGuys has launched its new Victory line of grills, redefining entry-level options by focusing on quality and affordability. The range includes the Victory Gas Grill, featuring stainless steel construction, extensive warranties, and a powerful infrared burner, priced at $799. The Victory Pellet Grill boasts a reliable auger and significant cooking area, retailing for $699. These innovations come as BBQGuys prepares for a business combination with Velocity Acquisition Corp. (NASDAQ: VELO), positioning itself for further expansion in the grilling market.
Velocity Acquisition Corp. announced that as of April 15, 2021, holders of its initial public offering units can separately trade shares of Class A common stock and warrants. The offering, completed on February 25, 2021, included 23 million units which will continue trading under the symbol 'VELOU'. Shares and warrants will trade under the symbols 'VELO' and 'VELOW', respectively. Investors must contact Continental Stock Transfer & Trust Company to separate their units. The company aims to pursue digital transformation businesses for future acquisitions.
Velocity Acquisition Corp. completed its initial public offering (IPO) of 23 million units at $10.00 each, raising $230 million. This includes an additional 3 million units from the underwriters' over-allotment. The units began trading on NASDAQ under the symbol 'VELOU' on February 23, 2021. Each unit comprises one share of Class A common stock and one-third of a redeemable warrant, with whole warrants exercisable at $11.50 per share. The company aims to focus on 'digital transformation' businesses across various sectors.
