Twin Vee PowerCats Issues Update on BoatsForSale.com Digital Strategy and Launch
Twin Vee PowerCats (Nasdaq: VEEE) announced updates on the development of BoatsForSale.com, their digital marketplace for boat sales. The platform is undergoing final migration to Microsoft Azure and AI Foundry tools, with completion expected by May 1, 2025.
The platform aims to revolutionize boat sales by offering dealers a cost-effective alternative to existing platforms like Boat Trader. Key features include advanced inventory management tools, dynamic dealer dashboards, real-time analytics, and integrated marine valuation tools (Wizz Banger™).
Under CIO Tom Huffman's leadership, the platform focuses on connecting buyers and sellers through improved listing and search processes. CEO Joseph Visconti reports positive feedback from early dealer onboarding, positioning BoatsForSale.com as a dealer-friendly alternative amid industry frustration with rising costs from legacy platforms.
Twin Vee PowerCats (Nasdaq: VEEE) ha annunciato aggiornamenti sullo sviluppo di BoatsForSale.com, il loro marketplace digitale per la vendita di barche. La piattaforma è in fase di migrazione finale verso Microsoft Azure e gli strumenti AI Foundry, con completamento previsto entro il 1° maggio 2025.
L’obiettivo della piattaforma è rivoluzionare la vendita di barche offrendo ai rivenditori un’alternativa economica rispetto a piattaforme esistenti come Boat Trader. Le funzionalità principali includono strumenti avanzati per la gestione dell’inventario, dashboard dinamiche per i rivenditori, analisi in tempo reale e strumenti integrati per la valutazione nautica (Wizz Banger™).
Sotto la guida del CIO Tom Huffman, la piattaforma si concentra sul collegamento tra acquirenti e venditori attraverso processi di inserimento annunci e ricerca migliorati. Il CEO Joseph Visconti riporta feedback positivi dai primi rivenditori coinvolti, posizionando BoatsForSale.com come un’alternativa a misura di rivenditore in un settore frustrato dall’aumento dei costi delle piattaforme tradizionali.
Twin Vee PowerCats (Nasdaq: VEEE) anunció actualizaciones sobre el desarrollo de BoatsForSale.com, su mercado digital para la venta de embarcaciones. La plataforma está en proceso de migración final a Microsoft Azure y las herramientas AI Foundry, con finalización prevista para el 1 de mayo de 2025.
La plataforma busca revolucionar la venta de barcos ofreciendo a los concesionarios una alternativa económica frente a plataformas existentes como Boat Trader. Sus características principales incluyen herramientas avanzadas para la gestión de inventario, paneles dinámicos para concesionarios, análisis en tiempo real y herramientas integradas de valoración marina (Wizz Banger™).
Bajo el liderazgo del CIO Tom Huffman, la plataforma se enfoca en conectar compradores y vendedores mediante procesos mejorados de publicación y búsqueda. El CEO Joseph Visconti reporta comentarios positivos de los primeros concesionarios que se unieron, posicionando a BoatsForSale.com como una alternativa amigable para concesionarios en medio de la frustración del sector por los crecientes costos de las plataformas tradicionales.
Twin Vee PowerCats (나스닥: VEEE)는 보트 판매를 위한 디지털 마켓플레이스인 BoatsForSale.com 개발 현황을 발표했습니다. 이 플랫폼은 Microsoft Azure와 AI Foundry 도구로의 최종 이전 작업 중이며, 2025년 5월 1일까지 완료될 예정입니다.
이 플랫폼은 Boat Trader와 같은 기존 플랫폼에 비해 비용 효율적인 대안을 딜러에게 제공하여 보트 판매 방식을 혁신하는 것을 목표로 합니다. 주요 기능으로는 고급 재고 관리 도구, 동적인 딜러 대시보드, 실시간 분석, 통합된 해양 평가 도구(Wizz Banger™)가 포함됩니다.
CIO Tom Huffman의 지도 아래, 플랫폼은 향상된 등록 및 검색 프로세스를 통해 구매자와 판매자를 연결하는 데 중점을 두고 있습니다. CEO Joseph Visconti는 초기 딜러 참여로부터 긍정적인 피드백을 받고 있으며, BoatsForSale.com을 기존 플랫폼의 비용 상승에 불만을 가진 업계에서 딜러 친화적인 대안으로 자리매김하고 있다고 보고했습니다.
Twin Vee PowerCats (Nasdaq : VEEE) a annoncé des mises à jour concernant le développement de BoatsForSale.com, leur place de marché numérique dédiée à la vente de bateaux. La plateforme est en phase finale de migration vers Microsoft Azure et les outils AI Foundry, avec une finalisation prévue pour le 1er mai 2025.
La plateforme vise à révolutionner la vente de bateaux en offrant aux concessionnaires une alternative économique aux plateformes existantes telles que Boat Trader. Les fonctionnalités clés incluent des outils avancés de gestion des stocks, des tableaux de bord dynamiques pour les concessionnaires, des analyses en temps réel et des outils intégrés d’évaluation marine (Wizz Banger™).
Sous la direction du CIO Tom Huffman, la plateforme se concentre sur la mise en relation des acheteurs et des vendeurs grâce à des processus améliorés de publication et de recherche. Le PDG Joseph Visconti rapporte des retours positifs des premiers concessionnaires intégrés, positionnant BoatsForSale.com comme une alternative favorable aux concessionnaires dans un secteur frustré par la hausse des coûts des plateformes traditionnelles.
Twin Vee PowerCats (Nasdaq: VEEE) gab Updates zur Entwicklung von BoatsForSale.com bekannt, ihrem digitalen Marktplatz für Bootsverkäufe. Die Plattform befindet sich in der finalen Migration zu Microsoft Azure und den AI Foundry Tools, mit voraussichtlicher Fertigstellung bis zum 1. Mai 2025.
Die Plattform zielt darauf ab, den Bootsverkauf zu revolutionieren, indem sie Händlern eine kostengünstige Alternative zu bestehenden Plattformen wie Boat Trader bietet. Zu den Hauptmerkmalen gehören fortschrittliche Bestandsverwaltung, dynamische Händler-Dashboards, Echtzeit-Analysen und integrierte marine Bewertungswerkzeuge (Wizz Banger™).
Unter der Leitung von CIO Tom Huffman konzentriert sich die Plattform darauf, Käufer und Verkäufer durch verbesserte Listen- und Suchprozesse zu verbinden. CEO Joseph Visconti berichtet von positivem Feedback der ersten Händler, die sich angemeldet haben, und positioniert BoatsForSale.com als eine händlerfreundliche Alternative in einer Branche, die von steigenden Kosten bei traditionellen Plattformen frustriert ist.
- Platform launch creates new revenue stream potential
- Early positive dealer feedback indicates market demand
- Cost-effective alternative to existing platforms positions for market share capture
- Advanced technology infrastructure through Microsoft Azure partnership
- Platform still in development phase with uncertain market adoption
- Faces competition from established players like Boat Trader
- Revenue impact timeline and profitability unclear
Insights
Twin Vee's BoatsForSale.com initiative represents a strategic expansion beyond their core boat manufacturing business into the digital marketplace sector. The platform, set to complete migration to Microsoft Azure architecture by May 1, 2025, aims to disrupt the established marine listing market by addressing a specific pain point: dealer dissatisfaction with rising fee structures from incumbent platforms like Boat Trader.
The timing appears calculated, with the company citing "dealer backlash" against existing platforms as creating an opportune market entry window. Their dealer-first approach differentiates from what they characterize as "monopolistic pricing models" in the current marketplace landscape.
The announced feature set—including advanced inventory management, real-time analytics dashboards, lead routing technology, and integrated valuation tools—indicates a comprehensive platform rather than a minimal viable product. This suggests significant development investment and a serious commitment to establishing market presence.
For Twin Vee, this move creates potential for a recurring revenue stream fundamentally different from their manufacturing business. Digital marketplaces typically offer higher margin potential and less capital-intensive operations compared to manufacturing. However, marketplace businesses face significant challenges in achieving critical mass—they need enough dealers to attract buyers while simultaneously requiring enough buyers to attract dealers. The company's existing industry relationships may provide initial traction, but substantial marketing investment will likely be necessary to build meaningful market share.
This digital marketplace initiative marks a potential transformation in Twin Vee's business model and revenue structure. For a company with a
The explicit statement that BoatsForSale.com will "unlock a new channel of long-term revenue and brand equity" signals management's intention to develop a material new business line rather than just an ancillary service. While the announcement lacks specific revenue projections or required investment figures, the May 1st launch deadline provides investors a concrete near-term milestone to evaluate execution capability.
Marketplace businesses typically command higher valuation multiples than manufacturing operations due to their scalability, potential for network effects, and recurring revenue characteristics. If successful, this initiative could diversify Twin Vee's revenue streams and potentially reduce the cyclicality inherent in boat manufacturing.
The competitive dynamics will be critical to monitor. As a new entrant challenging established players, Twin Vee's platform must deliver compelling value to overcome switching costs for dealers. Their strategy of targeting dealer dissatisfaction with existing platforms' fee structures indicates a price-based competitive approach initially, which may pressure early monetization but could accelerate adoption.
The Microsoft Azure infrastructure suggests appropriate technology investment for scalability, though building sufficient traffic to generate meaningful revenue will likely require significant marketing expenditure not detailed in this announcement.
FORT PIERCE, FL / ACCESS Newswire / April 15, 2025 / Twin Vee PowerCats Co. (Nasdaq:VEEE), ("Twin Vee" or the "Company"), a manufacturer, distributor, and marketer of power sport boats, today announced an update regarding the ongoing development and plans for the full-scale launch of BoatsForSale.com, the Company's strategic digital marketplace designed to transform how new and used boats are marketed and sold across the United States.
BoatsForSale.com is currently undergoing its final migration to Twin Vee's robust, scalable architecture powered by Microsoft Azure and AI Foundry tools, with the full transition expected to be complete no later than May 1, 2025. Tom Huffman, the Company's Chief Information Officer and head of Twin Vee's Digital Division, is overseeing the site's migration and development. "During this first phase, our focus is to connect buyers and sellers by improving listing and search processes, while maximizing SEO and marketing strategies to generate high-quality leads," explained Huffman.
This milestone will mark the official beginning of an aggressive push to onboard dealers nationwide and provide the marine industry with a fresh, fair, and dealer-friendly alternative to legacy classified platforms.
"We've already begun onboarding new dealers and the feedback has been overwhelmingly positive," said Joseph Visconti, CEO and President of Twin Vee PowerCats Co. "Dealers are increasingly frustrated by the rising cost structures imposed by existing platforms like Boat Trader. Articles are being published highlighting dealer backlash and dissatisfaction with these escalating fees. We believe BoatsForSale.com is arriving at the perfect time to offer a smarter, more cost-effective solution."
BoatsForSale.com is being built from the ground up to support dealers first-a key differentiator that reflects the platform's mission to provide value, transparency, and freedom from monopolistic pricing models. As Twin Vee continues to build out the BoatsForSale.com internal team, the Company is also preparing to roll out proprietary technology designed to improve listing functionality, streamline buyer-seller-dealer engagement, and deliver performance-based insights to help move inventory faster.
Highlights of BoatsForSale.com's upcoming features include:
Advanced Inventory Management Tools
Dynamic Dealer Dashboards with Real-Time Analytics
Streamlined Lead Capture and Routing Technology
Integrated Marine Valuation Tools (Wizz Banger™)
Enhanced National Search Engine Optimization for Listings
"BoatsForSale.com will be more than just a listing site," added Visconti. "We're building an ecosystem. Our vision is for BoatsForSale.com to become the go-to national platform where OEMs, dealers, and individual sellers can connect with serious buyers-and do it without breaking the bank."
According to Visconti, Twin Vee anticipates that BoatsForSale.com will not only create operational synergy across its marine brands but also unlock a new channel of long-term revenue and brand equity. Shareholders can expect additional updates in the coming weeks as the platform rolls out dealer marketing programs, launches new technology modules, and seeks to establish BoatsForSale.com as the next-generation online marine marketplace.
About Twin Vee PowerCats Co.
Twin Vee PowerCats Co. manufactures Twin Vee and AquaSport boats. The Company produces a range of boats designed for activities including fishing, cruising, and recreational use. Twin Vee PowerCats are recognized for their stable, fuel-efficient, and smooth-riding catamaran hull designs. Twin Vee is one of the most recognizable brand names in the catamaran sport boat category and is known as the "Best Riding Boats on the Water™." The Company is located in Fort Pierce, Florida, and has been building and selling boats for 30 years. Learn more at twinvee.com.
Visit Twin Vee PowerCats Co. on Facebook, Instagram, and YouTube.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements regarding the ongoing development and launch of BoatsForSale.com, transforming how new and used boats are marketed and sold across the United States, the migration of BoatsForSale.com to Twin Vee's server infrastructure being completed no later than May 1, 2025, connecting buyers and sellers by improving listing and search processes, while maximizing SEO and marketing strategies to generate high-quality leads, providing the marine industry with a fresh, fair, and dealer-friendly alternative to legacy classified platforms, BoatsForSale.com arriving at the perfect time to offer a smarter, more cost-effective solution, the platform providing value, transparency, and freedom from monopolistic pricing models, rolling out proprietary technology to improve listing functionality, streamline buyer-seller-dealer engagement, and deliver performance-based insights to help move inventory faster, BoatsForSale.com's upcoming features including advanced inventory management tools, dynamic dealer dashboards with real-time analytics, streamlined lead capture and routing technology, integrated marine valuation tools and enhanced national search engine optimization for listings, BoatsForSale.com being more than just listing site, building an ecosystem, becoming the go-to national platform where OEMs, dealers, and individual sellers can connect with serious buyers without breaking the bank, BoatsForSale.com not only creating operational synergy across its marine brands but also unlocking a new channel of long-term revenue and brand equity providing additional updates in the coming weeks as the platform rolls out dealer marketing programs, launches new technology modules, and establishes BoatsForSale.com as the next-generation online marine marketplace. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the Company's ability to launch the BoatsForSale.com platform as planned, the Company's ability to utilize BoatsForSale.com to transform how new and used boats are marketed and sold across the United States, Twin Vee's ability to improve listing and search processes, while maximizing SEO and marketing strategies to generate high-quality leads, the Company's ability to establish BoatsForSale.com as the go-to national platform where OEMs, dealers, and individual sellers can connect with serious buyers without breaking the bank, the Company's ability to employ BoatsForSale.com to create operational synergy across its marine brands and unlock a new channel of long-term revenue and brand equity, the Company's ability to provide additional updates regarding the platform in the coming weeks, the Company's ability to roll out its dealer marketing programs, launch new technology modules, and establish BoatsForSale.com as the next-generation online marine marketplace, and the risk factors described in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, the Company's Quarterly Reports on Form 10-Q, the Company's Current Reports on Form 8-K and subsequent filings with the SEC. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events, except as required by law.
Contact:
Glenn Sonoda
investor@twinvee.com
SOURCE: Twin Vee PowerCats Co.
View the original press release on ACCESS Newswire
FAQ
When will Twin Vee's BoatsForSale.com platform (VEEE) be fully operational?
What key features will BoatsForSale.com offer to boat dealers?
How does BoatsForSale.com differentiate from competitors like Boat Trader?
What technology infrastructure is Twin Vee (VEEE) using for BoatsForSale.com?
