What a Guest Wants: Vacasa Releases 2022 Vacation Rental Search Report

Rhea-AI Summary

Vacasa (NASDAQ: VCSA), North America's leading vacation rental management platform, has released its 2022 Vacation Rental Search Report, based on data from 12 months of site visits to Vacasa.com. This report outlines significant travel trends and guest preferences, revealing a 123% surge in searches for Hawaii and highlights that Thursday bookings have increased by 70%. Travelers are averaging nearly four-night stays, with popular destinations being beach locales.

Positive

• 123% increase in searches for Hawaii year-over-year.
• 70% rise in reservations starting on Thursdays, likely due to flexible work arrangements.
• Travelers averaging nearly four-night stays during vacations.

Negative

• None.

North America’s leading vacation rental management platform shares 10 insights on how guests are looking for and booking their recent getaways

PORTLAND, Ore.--(BUSINESS WIRE)-- Vacasa (Nasdaq: VCSA), North America's leading vacation rental management platform, released the second edition of its Vacation Rental Search Report today, utilizing 12 months of Vacasa.com data to break down the top guest preferences and booking patterns. Findings in the 2022 Vacation Rental Search Report detail the overarching travel trends shaping how guests search for and secure their stays, as well as which amenities and destinations are proving to be most popular.

Searches for tropical destinations are way up, according to the 2022 Vacation Rental Search Report. Pictured: a Vacasa vacation home in Anahola, Hawaii. (Photo: Business Wire)

Based on tens of millions of Vacasa.com site visits and thousands of vacation home reservations, the data paints a clear picture on what guests are looking for in a vacation—and a vacation rental.

Here’s a first look at key takeaways from Vacasa’s 2022 Vacation Rental Search Report:

• Get this paradise started: Searches for tropical destinations are way up, with Hawaii seeing a 123 percent surge in searches year-over-year and Costa Rica a close runner-up.
• Thursday is the new Friday: Reservations starting on Thursdays are up 70 percent, likely due to remote and hybrid work environments that allow travelers to hit the road sooner.
• The magic of mid-length stays: Travelers are averaging four-night stays during their getaways, but that average jumps to nearly six nights in January as guests cozy up and settle in.
• Fill up on vitamin sea: Sunny beaches dominated our top 10 most-searched cities, with Destin, Florida, in the number one spot for the second year in a row.
• Mobile or desktop? Better together: While guests favor searching for vacation homes on their smartphone, most will still head to their desktop to complete their booking.

To view the full report and learn more about Vacasa’s vacation rental offerings, visit www.vacasa.com.

Methodology note: Data is based on Vacasa.com searches and reservations booked April 1, 2021 through March 31, 2022, unless otherwise indicated. Percentages have been rounded to the nearest whole number.

About Vacasa

Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy earning significant incremental income on one of their most valuable assets, delivered by the company’s unmatched technology that adjusts rates in real time to maximize revenue. Guests can relax comfortably in Vacasa’s 35,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo.

For more information, visit https://www.vacasa.com/press.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220628005358/en/

Molly Craft, molly.craft@vacasa.com

Source: Vacasa

FAQ

What are the key findings from Vacasa's 2022 Vacation Rental Search Report?

Vacasa's report reveals that searches for tropical destinations surged by 123% for Hawaii, and bookings starting on Thursdays increased by 70%.

How does Vacasa gather data for its reports?

Vacasa's data is based on tens of millions of site visits and thousands of vacation home reservations made on Vacasa.com.

What trends are shaping vacation rental bookings according to Vacasa?

Key trends include an increase in Thursday bookings, preference for tropical destinations, and an average stay duration of nearly four nights.

How can I access Vacasa's full Vacation Rental Search Report?

The full report can be accessed through Vacasa's official website at www.vacasa.com.

What destinations are trending in Vacasa's report?

Destin, Florida, remains the top-searched city, with Hawaii and Costa Rica seeing significant upticks in searches.