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Zapp’s Rolls With Krewe of BOO!

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Zapp's, a Cajun-inspired brand of kettle-style potato chips and Pretzel Stix, has announced its partnership with Krewe of BOO!, New Orleans' Official Halloween Parade. As the official potato chip partner, Zapp's will participate in three Halloween events on Saturday, Oct. 19:

1. New Orleans Zombie Run: A 2-mile race starting at 9 a.m.
2. Halloween Parade: Beginning at 6:30 p.m., featuring Zapp's iconic vintage fire truck and sample distribution.
3. Monster Mash: An after-party starting at 8 p.m.

Zapp's will showcase its flavors, including Voodoo® and Spicy Cajun Crawtators®. The brand's Halloween-themed products, such as Voodoo Halloween Multipack Sacks, are now available at Target®. Zapp's products can be found in major retailers across the United States and online at utzsnacks.com.

Zapp's, un marchio di patatine stile kettle ispirato alla tradizione Cajun, ha annunciato la sua partnership con Krewe of BOO!, la Parata di Halloween ufficiale di New Orleans. In qualità di partner ufficiale per le patatine, Zapp's parteciperà a tre eventi di Halloween sabato 19 ottobre:

1. New Orleans Zombie Run: Una corsa di 2 miglia che inizia alle 9:00.
2. Parata di Halloween: Inizio alle 18:30, con il celebre camion dei pompieri vintage di Zapp's e distribuzione di campioni.
3. Monster Mash: Un after-party che inizia alle 20:00.

Zapp's presenterà i suoi sapori, tra cui Voodoo® e Spicy Cajun Crawtators®. I prodotti a tema Halloween del marchio, come i Voodoo Halloween Multipack Sacks, sono già disponibili presso Target®. I prodotti Zapp's possono essere trovati nei principali rivenditori negli Stati Uniti e online su utzsnacks.com.

Zapp's, una marca de papas fritas al estilo kettle inspirada en Cajun, ha anunciado su asociación con Krewe of BOO!, el Desfile Oficial de Halloween de Nueva Orleans. Como socio oficial de papas fritas, Zapp's participará en tres eventos de Halloween el sábado 19 de octubre:

1. New Orleans Zombie Run: Una carrera de 2 millas que comienza a las 9 a.m.
2. Desfile de Halloween: Comienza a las 6:30 p.m., con el icónico camión de bomberos vintage de Zapp's y distribución de muestras.
3. Monster Mash: Una fiesta posterior que comienza a las 8 p.m.

Zapp's mostrará sus sabores, incluyendo Voodoo® y Spicy Cajun Crawtators®. Los productos temáticos de Halloween de la marca, como los Voodoo Halloween Multipack Sacks, ya están disponibles en Target®. Los productos Zapp's se pueden encontrar en los principales minoristas de Estados Unidos y en línea en utzsnacks.com.

자프스(Zapp's)는 케이준 스타일의 케틀 칩 브랜드로, Krewe of BOO!와의 파트너십을 발표했습니다. 이 파트너십은 뉴올리언스의 공식 할로윈 퍼레이드와 관련이 있습니다. Zapp's는 공식 감자칩 파트너로서 10월 19일 토요일에 열리는 세 가지 할로윈 이벤트에 참여할 예정입니다:

1. 뉴올리언스 좀비 런: 오전 9시에 시작되는 2마일 레이스.
2. 할로윈 퍼레이드: 오후 6시 30분에 시작되며, Zapp's의 빈티지 소방차와 샘플 배포가 포함됩니다.
3. 몬스터 매시: 오후 8시에 시작되는 애프터파티.

Zapp's는 부두(Voodoo®) 및 매운 케이준 크로타토르(Spicy Cajun Crawtators®)를 포함한 다양한 맛을 선보입니다. 브랜드의 할로윈 테마 제품, Voodoo Halloween Multipack Sacks는 현재 Target®에서 구매할 수 있습니다. Zapp's 제품은 미국의 주요 소매점과 utzsnacks.com에서 온라인으로 찾을 수 있습니다.

Zapp's, une marque de chips de pomme de terre au style kettle inspirée par la cuisine cajun, a annoncé son partenariat avec Krewe of BOO!, le défilé officiel d'Halloween de la Nouvelle-Orléans. En tant que partenaire officiel de chips de pomme de terre, Zapp's participera à trois événements d'Halloween le samedi 19 octobre :

1. New Orleans Zombie Run : Une course de 2 miles qui commence à 9 h.
2. Parade d'Halloween : Début à 18 h 30, avec le célèbre camion de pompiers vintage de Zapp's et distribution d'échantillons.
3. Monster Mash : Une fête après le défilé qui commence à 20 h.

Zapp's mettra en avant ses saveurs, incluant Voodoo® et Spicy Cajun Crawtators®. Les produits à thème Halloween de la marque, comme les Voodoo Halloween Multipack Sacks, sont disponibles chez Target®. Les produits Zapp's peuvent être trouvés dans les grands détaillants aux États-Unis et en ligne sur utzsnacks.com.

Zapp's, eine Cajun-inspirierte Marke für Kesselchips und Pretzel Stix, hat ihre Partnerschaft mit Krewe of BOO! bekannt gegeben, dem offiziellen Halloween-Umzug von New Orleans. Als offizieller Partner für Kartoffelchips wird Zapp's an drei Halloween-Veranstaltungen am Samstag, den 19. Oktober, teilnehmen:

1. New Orleans Zombie Run: Ein 2-Meilen-Rennen, das um 9 Uhr beginnt.
2. Halloween-Parade: Beginn um 18:30 Uhr mit Zapp's ikonischem vintage Feuerwehrauto und Verteilung von Proben.
3. Monster Mash: Eine After-Party, die um 20 Uhr beginnt.

Zapp's wird seine Geschmäcker präsentieren, einschließlich Voodoo® und Spicy Cajun Crawtators®. Die Halloween-Themenprodukte der Marke, wie die Voodoo Halloween Multipack Sacks, sind jetzt bei Target® erhältlich. Zapp's Produkte sind in großen Einzelhandelsgeschäften in den Vereinigten Staaten und online unter utzsnacks.com erhältlich.

Positive
  • Partnership with Krewe of BOO! increases brand visibility
  • Participation in multiple Halloween events in New Orleans
  • Distribution of product samples during the parade
  • Availability of Halloween-themed products at Target®
  • Wide distribution across major retailers and online
Negative
  • None.

Brand brings its voodoo magic to local Halloween festivities in the Big Easy

HANOVER, Pa.--(BUSINESS WIRE)-- Zapp’s™, a Cajun-inspired brand of kettle-style potato chips and Pretzel Stix, is bringing its parade of flavors and festive energy to New Orleans’ premier Halloween celebration as the official potato chip partner of Krewe of BOO!, New Orleans’ Official Halloween Parade.

Zapp’s will bring bold flavors to three Halloween events on Saturday, Oct. 19:

  • New Orleans Zombie Run: Locals are invited to join in on the zombie-themed 2-mile race that begins at 9 a.m. in the Warehouse District and ends on Frenchmen Street.
  • Halloween Parade: The annual Krewe of BOO! Halloween Parade begins at 6:30 p.m. on Elysian Fields, making its way through the French Quarter and ending on Tchoupitoulas Street. Zapp’s will roll in its iconic vintage fire truck, and all Krewe members will hand out samples of its beloved potato chips to paradegoers, including Voodoo® and Spicy Cajun Crawtators®.
  • Monster Mash: The parade after-party starts at 8 p.m. for all paradegoers who purchase a ticket. The night will include a DJ, live music and a costume contest.

Zapp’s Cajun-inspired flavors, like Voodoo and Evil Eye®, are amazingly flavorful snacks for paradegoers at this year’s Krewe of BOO! Halloween Celebration,” said Utz Brands®, Inc. Senior Vice President of Marketing Stacey Schultz. “Whether you’re celebrating in New Orleans or your own neighborhood, Zapp’s irresistible flavors can help anyone get in the spirit of the season.”

Zapp’s potato chips and Pretzel Stix can be found in major mass, grocery and convenience retailers across the United States and online at utzsnacks.com. Zapp’s Voodoo Halloween Multipack Sacks are now available for purchase at Target®, allowing fans to experience the flavors of New Orleans at home.

To learn more about Zapp’s and its new flavors, visit Zapp’s website or connect with Zapp’s on Facebook, Instagram and TikTok.

And, as always, “Laissez les bons temps rouler!”

#ZAPPS

About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s® and Boulder Canyon®, among others.

After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve our growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.

SPM Communications



Agency Media Contact

Ashley Lennington

ashleyL@spmcommunications.com

Utz Brands, Inc.



Media

Kevin Brick

kbrick@utzsnacks.com

Investors

Kevin Powers

kpowers@utzsnacks.com

Source: Utz Brands, Inc.

FAQ

What events is Zapp's participating in for Krewe of BOO! in New Orleans?

Zapp's is participating in three events on October 19: the New Orleans Zombie Run at 9 a.m., the Krewe of BOO! Halloween Parade at 6:30 p.m., and the Monster Mash after-party at 8 p.m.

Which Zapp's flavors will be distributed during the Krewe of BOO! parade?

Zapp's will distribute samples of its Voodoo® and Spicy Cajun Crawtators® flavors during the Krewe of BOO! Halloween Parade.

Where can consumers purchase Zapp's Halloween-themed products?

Zapp's Voodoo Halloween Multipack Sacks are available for purchase at Target® stores.

How is Zapp's participating in the Krewe of BOO! Halloween Parade?

Zapp's will roll in its iconic vintage fire truck during the parade, and Krewe members will hand out samples of its potato chips to paradegoers.

Utz Brands, Inc.

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