Zapp’s Encourages Everyone to ‘Bounce to the Flavor’ in New Campaign, Celebrating the Snack Company’s New Orleans Roots

Rhea-AI Summary

Zapp’s® launches a new advertising campaign in partnership with The Sasha Group celebrating bold flavors and New Orleans heritage. The campaign features Bounce music, a brand anthem by Mannie Fresh, and vibrant campaign videos showcasing local musicians and dancers. Utz Brands, Inc. Senior Vice President of Marketing Stacey Schultz emphasizes the brand's focus on unique flavors and culinary uniqueness of New Orleans. Fans can engage with the campaign on social media platforms. Zapp’s offers a variety of kettle-style potato chips and Pretzel Stix in traditional and New Orleans-style flavors.

HANOVER, Pa.--(BUSINESS WIRE)-- Zapp’s^®, a best-selling brand of kettle-style potato chips and Pretzel Stix, has launched a new advertising campaign in partnership with The Sasha Group that celebrates the brand’s bold, fun flavors and New Orleans heritage. The campaign showcases another unique Crescent City staple – Bounce music – and encourages snackers to crunch into something daringly different.

Check out Zapp’s “Bounce to the Flavor” (Photo: Zapp’s)

Inspired by the unique sights, sounds and tastes of New Orleans, “Bounce to the Flavor” features a new brand anthem produced by New Orleans native and Bounce music producer and pioneer Mannie Fresh. Vibrant campaign videos, shot in the heart of the French Quarter, highlight local musicians and dancers.

“With flavors like Voodoo, Spicy Cajun Crawtator and Cajun Dill Gator-Tators, Zapp’s has always focused on providing vibrant, off-beat flavors that share the culinary uniqueness of New Orleans with fans across the country,” said Utz Brands, Inc. Senior Vice President of Marketing Stacey Schultz. “The new campaign brings Zapp’s flavors to life and encourages our fans to keep bouncing to the beat of their own drum.”

Fans can catch the new campaign across TikTok, Instagram, Facebook and YouTube. The full campaign can be seen here.

Since 1985, Zapp’s has been creating kettle-style potato chips in traditional and New Orleans-style flavors, including Regular, Salt & Vinegar, Mesquite BBQ, Voodoo^®, Voodoo Heat^®, Spicy Cajun Crawtators^®, Cajun Dill Gator-Tators^®, Hotter n’ Hot^® Jalapeño and Evil Eye^®. In 2022, the brand launched Sinfully-Seasoned^® Pretzel Stix in Voodoo^® and Jazzy Honey Mustard and recently added Spicy Cajun Pretzel Stix to the lineup for a kick of heat.

To learn more about Zapp’s and its products, visit the Zapp’s website or follow Zapp’s on Facebook and Instagram.

And, as always, “Laissez les bons temps rouler!” #BounceToTheFlavor

About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz^®, ON THE BORDER^® Chips & Dips, Golden Flake^®, Zapp’s^®, Boulder Canyon^®, Hawaiian Brand^® and TORTIYAHS!^®, among others.

After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240411638835/en/

SPM Communications



Agency Media Contact

Abraham Mohamad

Abraham@spmcommunications.com



Utz Brands, Inc.



Media

Kevin Brick

kbrick@utzsnacks.com



Investors

Kevin Powers

kpowers@utzsnacks.com

Source: Utz Brands, Inc.

FAQ

What brand of kettle-style potato chips launched a new advertising campaign?

Zapp’s®

Who did Zapp’s partner with for the new advertising campaign?

The Sasha Group

What type of music is featured in the campaign?

Bounce music

Who produced the brand anthem for the campaign?

Mannie Fresh

Where can fans view the campaign?

TikTok, Instagram, Facebook, YouTube

What flavors are offered by Zapp’s potato chips?

Regular, Salt & Vinegar, Mesquite BBQ, Voodoo®, Voodoo Heat®, Spicy Cajun Crawtators®, Cajun Dill Gator-Tators®, Hotter n’ Hot® Jalapeño, Evil Eye®

When did Zapp’s launch Sinfully-Seasoned® Pretzel Stix?

2022

What new flavor was recently added to the Spicy Cajun Pretzel Stix lineup?

Spicy Cajun