Zapp’s® Brings Bold Flavor to New Orleans for Carnival Season
Zapp's, a subsidiary of Utz Brands Inc., announces the launch of its new Big Cheezy Sinfully-Seasoned® Pretzel Stix during New Orleans' Mardi Gras season. The new product features a blend of cheddar cheese flavor and Cajun seasoning, joining the existing Sinfully-Seasoned Pretzel Stix lineup that includes Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar, and Spicy Cajun varieties.
The product will be available in 1.5-ounce and 16-ounce bags. To celebrate the launch, Zapp's organized exclusive Tastemaker Tours in New Orleans, offering winners experiences including local bakery visits, Mardi Gras parade participation, and tours of the New Orleans Jazz Museum and St. Louis Cemetery. Special guests Chanen and Juwan Johnson and Kool-Aid McKinstry made surprise appearances during the tours.
Zapp's, una filiale di Utz Brands Inc., annuncia il lancio dei suoi nuovi Big Cheezy Sinfully-Seasoned® Pretzel Stix in occasione del Mardi Gras di New Orleans. Il nuovo prodotto presenta una miscela di sapore di formaggio cheddar e condimento Cajun, unendosi alla gamma esistente di Sinfully-Seasoned Pretzel Stix che include le varietà Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar e Spicy Cajun.
Il prodotto sarà disponibile in sacchetti da 1,5 once e 16 once. Per celebrare il lancio, Zapp's ha organizzato tour esclusivi per i Tastemaker a New Orleans, offrendo ai vincitori esperienze che includono visite a panetterie locali, partecipazione a sfilate di Mardi Gras e tour del Museo del Jazz di New Orleans e del Cimitero di St. Louis. Ospiti speciali come Chanen, Juwan Johnson e Kool-Aid McKinstry hanno fatto apparizioni a sorpresa durante i tour.
Zapp's, una subsidiaria de Utz Brands Inc., anuncia el lanzamiento de sus nuevos Big Cheezy Sinfully-Seasoned® Pretzel Stix durante la temporada de Mardi Gras en Nueva Orleans. El nuevo producto presenta una mezcla de sabor a queso cheddar y sazonador cajún, uniéndose a la línea existente de Sinfully-Seasoned Pretzel Stix que incluye las variedades Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar y Spicy Cajun.
El producto estará disponible en bolsas de 1.5 onzas y 16 onzas. Para celebrar el lanzamiento, Zapp's organizó tours exclusivos para Tastemaker en Nueva Orleans, ofreciendo a los ganadores experiencias que incluyen visitas a panaderías locales, participación en desfiles de Mardi Gras y recorridos por el Museo del Jazz de Nueva Orleans y el Cementerio de St. Louis. Invitados especiales como Chanen, Juwan Johnson y Kool-Aid McKinstry hicieron apariciones sorpresa durante los tours.
자프스(Zapp's), Utz Brands Inc.의 자회사,가 뉴올리언스의 마르디 그라 시즌에 맞춰 새로운 빅 치지 심플리 시즈닝® 프레첼 스틱의 출시를 발표했습니다. 이 새로운 제품은 체다 치즈 맛과 케이준 양념의 조화를 이루며, 기존의 심플리 시즈닝 프레첼 스틱 라인업에 추가됩니다. 이 라인업에는 부두(Voodoo®), 재지 허니 머스타드(Jazzy Honey Mustard), 스위트 시나몬 & 설탕(Sweet Cinnamon & Sugar), 매운 케이준(Spicy Cajun) 품종이 포함되어 있습니다.
이 제품은 1.5온스와 16온스 봉지로 제공됩니다. 출시를 기념하기 위해 자프스는 뉴올리언스에서 테이스트메이커 투어를 독점적으로 조직하여, 당첨자들에게 지역 제과점 방문, 마르디 그라 퍼레이드 참여, 뉴올리언스 재즈 박물관 및 세인트 루이스 묘지 투어와 같은 경험을 제공했습니다. 특별 손님인 채넨(Chanen)과 주완 존슨(Juwan Johnson), 쿨에이드 맥킨스트리(Kool-Aid McKinstry)가 투어 중 깜짝 등장했습니다.
Zapp's, une filiale de Utz Brands Inc., annonce le lancement de ses nouveaux Big Cheezy Sinfully-Seasoned® Pretzel Stix pendant la saison du Mardi Gras à La Nouvelle-Orléans. Le nouveau produit présente un mélange de saveur de fromage cheddar et d'assaisonnement cajun, rejoignant la gamme existante de Sinfully-Seasoned Pretzel Stix qui comprend les variétés Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar et Spicy Cajun.
Le produit sera disponible en sachets de 1,5 once et 16 onces. Pour célébrer le lancement, Zapp's a organisé des visites exclusives pour les Tastemaker à La Nouvelle-Orléans, offrant aux gagnants des expériences telles que des visites de boulangeries locales, la participation à des parades de Mardi Gras et des visites du Musée de Jazz de La Nouvelle-Orléans et du Cimetière Saint-Louis. Des invités spéciaux tels que Chanen, Juwan Johnson et Kool-Aid McKinstry ont fait des apparitions surprises lors des visites.
Zapp's, eine Tochtergesellschaft von Utz Brands Inc., kündigt die Einführung ihrer neuen Big Cheezy Sinfully-Seasoned® Pretzel Stix zur Mardi Gras-Saison in New Orleans an. Das neue Produkt bietet eine Mischung aus Cheddar-Käsegeschmack und Cajun-Gewürzen und ergänzt die bestehende Reihe von Sinfully-Seasoned Pretzel Stix, die die Sorten Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar und Spicy Cajun umfasst.
Das Produkt wird in 1,5-Unzen- und 16-Unzen-Tüten erhältlich sein. Zur Feier des Launches organisierte Zapp's exklusive Tastemaker-Touren in New Orleans, bei denen den Gewinnern Erlebnisse wie Besuche in lokalen Bäckereien, die Teilnahme an Mardi Gras-Paraden und Führungen durch das New Orleans Jazz Museum und den St. Louis Cemetery angeboten wurden. Besondere Gäste wie Chanen, Juwan Johnson und Kool-Aid McKinstry machten während der Touren Überraschungsauftritte.
- Product line expansion with new pretzel variety
- Marketing campaign leveraging Mardi Gras cultural connection
- None.
Brand celebrates new Big Cheezy Sinfully-Seasoned® Pretzel Stix launch
Zapp’s celebrates Mardi Gras season with its new Big Cheezy Sinfully-Seasoned® Pretzel Stix. Source: Utz Brands, Inc.
Big Cheezy Pretzel Stix are coated with a blend of cheddar cheese flavor and Cajun seasoning for a flavorful, crunchy pretzel. The new flavor joins Zapp’s existing Sinfully-Seasoned Pretzel Stix lineup, which includes Voodoo®, Jazzy Honey Mustard, Sweet Cinnamon & Sugar, and Spicy Cajun.
“Zapp's is rooted in the unique flavors and fun of
Available in 1.5-ounce bags and 16-ounce bags, Big Cheezy Pretzel Stix are twisted to hold more of Zapp’s special, secret seasonings for a bigger, bolder flavor Zapp’s fans crave.
Leading up to Mardi Gras, Zapp’s gave fans who won a spot on its exclusive Tastemaker Tours the opportunity to join in on an unforgettable Mardi Gras experience in the heart of NOLA. The tours highlighted the city’s unique flavors and culture, including sampling experimental menu items at a local bakery, joining a Mardi Gras parade, enjoying a jazz tour at the New Orleans Jazz Museum, and visiting the historic St. Louis Cemetery. This hands-on experience allowed guests to immerse themselves in the true essence of
To learn more about Zapp's and its new flavors, visit Zapp’s website or connect with Zapp’s on Facebook, Instagram, and TikTok.
And, as always, “Laissez les bons temps rouler!”
#ZAPPS #ZAPPSPRETZELS
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s® and Boulder Canyon®, among others.
After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in
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Utz Brands, Inc.
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Kevin Brick
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Investors
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Source: Utz Brands, Inc.
FAQ
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