Utz Turns up the Heat With New Mike’s Hot Honey Extra Hot Potato Chips
Utz has partnered with Mike's Hot Honey to launch Utz Mike's Hot Honey EXTRA HOT potato chips, a -time triple heat version of the original chips. Available now through September, these gluten-free and kosher-certified chips come in two sizes and aim to cater to the growing demand for hot and spicy snacks. The partnership between Utz and Mike's Hot Honey has been successful, leading to the release of new products like Utz Mixed Mini pretzels in the same flavor.
Utz's collaboration with Mike's Hot Honey has resulted in the successful launch of new products, like the Utz Mike's Hot Honey EXTRA HOT potato chips, catering to the popular demand for hot and spicy snacks.
The original Utz Mike's Hot Honey potato chips, launched as a -time offer, became a permanent flavor due to their overwhelming popularity, surpassing sales expectations and previous -time launches by Utz.
The -time availability of Utz Mike's Hot Honey EXTRA HOT potato chips may limit long-term sales potential, as the flavor is only offered until September.
Although the partnership between Utz and Mike's Hot Honey has been successful so far, there is a risk of oversaturation with the continuous release of new products in the same flavor profile.
Limited-time flavor brings triple the heat of original Utz Mike’s Hot Honey Chips
Utz® has teamed up again with Mike’s Hot Honey® to create new Utz Mike’s Hot Honey EXTRA HOT potato chips. Source: Utz Brands, Inc.
Available now through September, the fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat. The mouth-watering, “swicy” (sweet and spicy) potato chips are gluten-free and kosher-certified. They come in an on-the-go, 2.625-ounce size and a take-home, 7.75-ounce size.
The original Utz Mike’s Hot Honey potato chips were launched as a limited-time offer in May 2023. They became a permanent flavor in August of the same year due to their skyrocketing popularity, with sales exceeding Utz’s previous limited-time launches.
“We know hot and spicy is currently the No. 1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option,” said Utz Brands, Inc. Marketing Director Amber McGrogan. “Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Building further on the swicy trend, Utz released Utz Mixed Mini pretzels in Mike’s Hot Honey flavor in March 2024 to give fans even more ways to enjoy the sweet heat of Mike’s Hot Honey.
Utz Mike’s Hot Honey EXTRA HOT potato chips are available at leading grocery, mass, and convenience retail stores nationwide and online at utzsnacks.com
“At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips,” said Mike’s Hot Honey Founder Mike Kurtz. “We’ve tasted the new Utz Mike’s Hot Honey EXTRA HOT Chips, and we just know Utz fans are going to love them as much as we do.”
Share what you love about the new Utz Mike’s Hot Honey EXTRA HOT Chips @utzsnacks on Facebook, Instagram, and TikTok and @mikeshothoney on Facebook, Instagram and TikTok using the hashtag #MHHEXTRAHOT.
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder Canyon®, Hawaiian Brand® and TORTIYAHS!®, among others.
Backed by a century-long family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in
About Mike’s Hot Honey
Mike’s Hot Honey is America’s leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee’s in
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1 Nielsen Byzzer IQ and Amazon Best Seller Rank Lists dollars and share L52 for week ending April 20, 2024.
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Source: Utz Brands, Inc.
FAQ
<p>Where can I buy Utz Mike's Hot Honey EXTRA HOT potato chips?</p>
Utz Mike's Hot Honey EXTRA HOT potato chips are available at leading grocery, mass, and convenience retail stores nationwide and online at utzsnacks.com.
<p>What sizes are available for Utz Mike's Hot Honey EXTRA HOT potato chips?</p>
The potato chips come in an on-the-go, 2.625-ounce size and a take-home, 7.75-ounce size.
<p>When were the original Utz Mike's Hot Honey potato chips launched?</p>
The original chips were launched as a -time offer in May 2023 and became a permanent flavor in August of the same year.
