Utz Brands Appoints Shannan Redcay to Senior Vice President of Innovation and Value Creation as It Looks to Accelerate Product Innovation and Growth
Utz Brands has appointed Shannan Redcay as Senior Vice President of Innovation and Value Creation to enhance its innovation strategy as snacking demand increases. Redcay will lead initiatives focused on new product categories and formats, responding to evolving consumer needs. In her new role, she aims to deepen connections with consumers by delivering innovative products tailored to their preferences. This strategic move follows Utz's acquisition of Conagra's H.K. Anderson filled pretzel brand, set to close in November 2020, and reflects the company's commitment to enhancing its product diversity.
- Appointment of Shannan Redcay signals a strong focus on innovation.
- Redcay's expertise may lead to successful product development and consumer engagement.
- Acquisition of H.K. Anderson pretzel brand enhances product diversity.
- Potential challenges in adapting to drastic shifts in consumer behaviors.
HANOVER, Pa.--(BUSINESS WIRE)--Seeking to further accelerate innovation as consumer snacking continues to rise, Utz Brands, Inc. (NYSE: UTZ) announced it has appointed Shannan Redcay to the role of Senior Vice President of Innovation and Value Creation. She is charged with advancing the brand’s innovation initiatives including Utz’s entry into new potential categories, forms and formats and ultimately delivering consumer-led innovation that capitalizes on emerging trends.
“I expect great things to come from Shannan’s expertise which is in bringing the highest quality products to market and developing new product and packaging ideas that are in lock-step with the needs of our consumers, both new and existing,” said Dylan Lissette, CEO of Utz Brands. “Shannan and her team have demonstrated that the most effective way to solidify an emotional and lasting connection with our consumers is to give them something they haven’t even thought to ask for – and that comes from understanding what is most relevant to them.”
A member of the executive Utz leadership team, Redcay oversees a team of professionals responsible for product innovation, quality assurance, and product and packaging development. Among her team’s primary responsibilities is facilitating communication and synergies to ensure that new product and packaging ideas are not only sound but are customized for where and when consumers are snacking.
“Working to understand where consumers are at is a big part of what we do, especially now,” added Redcay. “One of the current day challenges we face is the drastic shift in consumer behaviors. People went out of ‘exploratory mode’ and instead sought sources and brands of comfort in the early part of 2020, so we need to not just mine customer data and monitor trends but also make some predictions to a certain extent.”
In this role, Redcay and her team will seek inspiration from other categories as Utz looks to enter new areas of snacking and gain product diversity, as it has with its recently announced acquisition of Conagra’s H.K. Anderson filled pretzel brand (set to close in November 2020). Innovating with speed in a more nimble and proactive manner is just as critical as looking at Utz Brands’ assets through a different and forward-looking lens as the company gains momentum.
About Utz Brands, Inc.
Utz manufactures a diverse portfolio of savory snacks under popular brands including Utz®, Golden Flake®, Zapp’s®, Good Health®, Boulder Canyon®, Hawaiian® Brand, and Tortiyahs!® among others.
After nearly a century with strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally and internationally through grocery, mass merchant, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz operates fourteen facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.
