Pretzel Fans Rejoice -- Utz® Introduces Twisterz Seasoned Mini Pretzels!

Rhea-AI Summary

The Utz Brand has launched its latest innovation, the Utz Twisterz Seasoned Mini Pretzels, featuring flavors like Zesty Cheddar and Tangy Mustard. This new product comes in a 21 oz barrel that preserves freshness. Consumer demand for flavored pretzels has surged nearly 30% over the past year, according to IRI. Utz aims to capitalize on this trend as a leader in pretzel sales. The pretzels will be available in stores and online from June 7. CEO Dylan Lissette highlighted the company's growth strategy through innovation and acquisitions.

Positive

• Introduction of new Utz Twisterz Seasoned Mini Pretzels, tapping into a growing market with a 30% increase in flavored pretzel sales.
• Utz continues to innovate with new products, expected to attract both existing and new customers.

Negative

• None.

The Utz® Brand, makers of iconic potato chips, pretzels and cheese balls, is pleased to introduce their newest innovation, Utz® Twisterz™ Seasoned Mini Pretzels. These crunchy, mini-twist pretzels come with big & bold flavors including Zesty Cheddar and Tangy Mustard. They’ll make pretzel lovers rejoice!

NEW Utz® Twisterz™ Seasoned Mini Pretzels, Zesty Cheddar Source: Utz Brands, Inc.

With consumer demand driving flavored pretzels sales to almost +30% over the past fifty-two weeks, according to IRI¹, the always innovative Utz Kitchen Specialists have created a new and unique mini-twist pretzel and seasoned them with mouthwatering Zesty Cheddar and Tangy Mustard. Available in a convenient 21 oz barrel, which seals in freshness, Utz’s Twisterz will quickly become your anytime, all-the-time favorite snack!

As a category leader in pretzels and the number one provider of convenient sized pretzel barrels, Utz’s NEW Twisterz Seasoned Mini Pretzels join the recently introduced Utz® Peanut Butter Filled Pretzel Bites™. Utz continues to innovate and bring incremental consumer excitement to the pretzel category.

“Utz continues to generate strong growth through innovation, acquisition and geographic growth” said Dylan Lissette, CEO, Utz Brands, Inc. “And, as a leader in pretzels and pretzel barrel sales, we see these new Utz Twisterz Seasoned Mini Pretzels as a further extension of our pretzel capabilities. Twisterz, not unlike our new Utz Peanut Butter Filled Pretzel Bites, are sure to delight brand fans and make new ones too!”

The NEW Utz® Twisterz™ Seasoned Mini Pretzels are hitting the market June 7^th and will be sold in leading retailers across the US as well as on-line at the Utz On-Line Store. Join the conversation on Facebook, Instagram, and Twitter using @UtzSnacks, and tell us which you prefer, Zesty Cheddar or Tangy Mustard!

Little Twist with Big Flavor!

#UTZTWISTERZ

1 IRI, Total US MULO+C, Last 52 weeks ending 3/12/21.

About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands including Utz®, On The Border® Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder Canyon®, Hawaiian® Brand, and TORTIYAHS!®, among others.

After a century with strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz operates fourteen facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210513005986/en/

FAQ

What are Utz Twisterz Seasoned Mini Pretzels?

Utz Twisterz Seasoned Mini Pretzels are a new product featuring bold flavors like Zesty Cheddar and Tangy Mustard, designed to appeal to pretzel lovers.

When will Utz Twisterz be available?

Utz Twisterz Seasoned Mini Pretzels will be available starting June 7.

How have pretzel sales changed recently?

Flavored pretzel sales have increased by nearly 30% over the past year, according to IRI data.

Who is the CEO of Utz Brands?

Dylan Lissette is the CEO of Utz Brands, Inc.

Where can I buy Utz Twisterz Seasoned Mini Pretzels?

Utz Twisterz will be sold in leading retailers across the US and online at the Utz On-Line Store.