USMJ Looks To Rapidly Retrace EVERx CBD Beverage Revenue Back Over $1 Million

Rhea-AI Summary

North American Cannabis Holdings (USMJ) is set to relaunchever EVERx CBD Sports Nutrition Beverage at the Arnold Sports Festival from March 4-6, 2022. The beverage, which previously achieved over $2 million in annual sales, has undergone a formula and packaging update aimed at broadening its market appeal beyond sports nutrition. The company acquired EVERx from Puration in a royalty agreement and plans to fuel revenue growth following the relaunch. Additionally, USMJ is gearing up for an overall expansion of its cannabis ecommerce strategy, introducing new products in the near future.

Positive

• Relaunching EVERx aimed at expanding market reach and potential sales.
• Previous sales exceeded $2 million annually, indicating a strong market presence.
• Updated formula and packaging to enhance product appeal.
• Plans for a broader ecommerce expansion with multiple new product launches.

Negative

• None.

Dallas, Texas, Feb. 25, 2022 (GLOBE NEWSWIRE) -- North American Cannabis Holdings, Inc. (OTC Pink: USMJ) today announced the company is prepared for rapid revenue growth in conjunction with the relaunch of the EVERx CBD Sports Nutrition Beverage set to debut at the Arnold Sports Festival next week, March 4-6, 2022 in Columbus, Ohio. 

EVERx was originally introduced at the Arnold Sports Festival in 2017. With the Arnold as the anchor of EVERx’s marketing campaign, sales rapidly grew to over $2 million annually.

USMJ acquired EVERx from its sister company, Puration, Inc. (OTC Pink: PURA) last year in exchange for a royalty agreement. USMJ has updated the EVERx formula and packaging and now returns to the Arnold Classic with 20,000 athletes from 80 nations participating in 60 sports and events.

In 1989, the Arnold Sports Festival was founded by Gov. Arnold Schwarzenegger and Columbus business Jim Lorimer in Columbus, Ohio. Other festivals are held in Melbourne, Australia; São Paulo, Brasil; Johannesburg, South Africa; Seville, Spain; and Birmingham, England.

Acquiring EVERx mid pandemic, USMJ decided to wait out the economic impact of the pandemic and target a later relaunch of the CBD sports nutrition beverage.

USMJ is now relaunching the product with an updated formula and look. The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market. Alkame Holdings, Inc. (OTC Pink: ALKM) remains as the bottler for EVERx.

To learn more about the new formula and to see the new packaging, visit:  www.DRINKEVERx.com

To stay up to date on the latest EVERx developments, visit: https://drinkeverx.com/newsletter/

If you are interested in distributing EVERx and would like to meet at the Arnold, send us an email at info@shopusmj.com.

The relaunch of EVERx is the beginning of an overall USMJ cannabis ecommerce expansion campaign.  Following the relaunch of EVERx, USMJ has plans to launch multiple new products, both inhouse products and third-party products, in an overall effort to expand USMJ ecommerce.

Visit the company’s ecommerce site now and bookmark the site to watch for more coming announcements and updates: www.USMJ.com

Contact:
USMJ
Steven Rash
info@aciconglomerated.com
+1 (800) 861-1350

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that Alkame will achieve significant sales, the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

FAQ

What is the significance of the Arnold Sports Festival to USMJ?

The Arnold Sports Festival serves as the launch platform for USMJ's relaunched EVERx CBD Sports Nutrition Beverage, previously known for generating over $2 million in annual sales.

When is the EVERx CBD Sports Nutrition Beverage relaunch?

The EVERx CBD Sports Nutrition Beverage is set to relaunch during the Arnold Sports Festival from March 4-6, 2022.

What changes have been made to the EVERx product?

USMJ has updated the EVERx formula and packaging to appeal to a broader market beyond just sports nutrition.

What is USMJ's future strategy following the EVERx relaunch?

USMJ plans to expand its cannabis ecommerce strategy and introduce multiple new products after the EVERx relaunch.

How did USMJ acquire the EVERx brand?

USMJ acquired the EVERx brand from its sister company, Puration, in exchange for a royalty agreement.