UserTesting’s New Templates Help Companies Tap More Diverse Customer Perspectives

Rhea-AI Summary

UserTesting (NYSE: USER) has launched new test templates on its Human Insight Platform aimed at helping organizations understand diverse and inclusive customer perspectives. These templates facilitate gathering insights from a broad range of historically underrepresented groups, crucial for companies focusing on diversity, equity, and inclusion. Research indicates that organizations with strong DEI strategies outperform competitors, with companies in the top quartile for gender diversity likely to have 21% higher profitability. The offering includes over 100 pre-built templates to streamline the feedback process.

Positive

• Launch of new test templates aimed at enhancing inclusivity and diversity in customer feedback.
• Research indicates that companies with strong DEI strategies experience better business results.
• Access to over 100 pre-built templates on the UserTesting platform facilitating quick and diverse insights.

Negative

• None.

New templates enable organizations to reach diverse and inclusive audiences with greater ease, speed, and higher quality of insights

SAN FRANCISCO--(BUSINESS WIRE)-- UserTesting (NYSE: USER), a leader in video-based human insight, today announced the availability of new test templates for the UserTesting® Human Insight Platform that help companies garner diverse and inclusive customer perspectives. As diversity, equity, and inclusion continues to play a larger role in corporate strategy, companies that embrace and deliver inclusive experiences have greater opportunities for growth. UserTesting’s new templates can help companies gather perspectives from a broad spectrum of customers, including historically underrepresented groups, to ensure they are meeting a wide range of needs. By using human insight, gathered from individuals who have opted-in to share their perspectives, organizations can quickly understand and react to customers’ preferences with greater confidence and create experiences that resonate with a broad audience.

Research shows organizations that incorporate diversity, equity, and inclusion efforts into both their employee base and customer base will experience better business results. According to a recent Genpact report on technology and diversity, equity, and inclusion, it stated that “senior executives whose companies have embedded diversity, equity, and inclusion into their business are better positioned to take advantage of their companies’ recent technology investment and changing workplace models.” Additionally, according to the Boston College Center For Corporate Citizenship, research focused on diversity, equity, and inclusion highlights that “companies in the top-quartile for gender diversity on executive teams were 21 percent more likely to outperform on profitability and 27 percent more likely to have superior value creation; and those in the top-quartile for ethnic and cultural diversity on executive teams were 33 percent more likely to have industry-leading profitability.” UserTesting’s new templates help organizations connect with diverse audiences that help drive growth.

This UserTesting template bundle is designed to provide organizations with guidance on how to find a diverse set of customers from the UserTesting Contributor Network as well as ask the right questions to garner perspectives to best inform strategy. Best practices are built in for screening contributors and making space for them to express their full identities. By doing so, they will hear from a set of more complete and representative customers on the following vectors, including: race and ethnicity, gender and sex, education status, and financial status.

Organizations can use UserTesting’s pre-built questions as-is or customize the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from a company’s own network of customers, partners, and employees.

“It’s enlightening to see organizations create more inclusive experiences at scale by seeing the world through the eyes of their very diverse customer base,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting delivers access to a wider variety of perspectives through the platform and enables companies to harness this broad power to build more inclusive experiences that appeal to more audiences.”

The new templates are focused on helping companies to best reach diverse and inclusive audiences and add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.

About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221031005249/en/

UserTesting, Inc.

Andy Dear

978-609-1472

adear@usertesting.com

Source: UserTesting

FAQ

What are UserTesting's new templates designed for?

UserTesting's new templates are designed to help organizations gather diverse and inclusive customer insights.

How do UserTesting's templates impact business performance?

Research shows that organizations incorporating diversity, equity, and inclusion are likely to experience better business results.

What is the stock symbol for UserTesting?

The stock symbol for UserTesting is USER.

How can companies utilize UserTesting's templates?

Companies can use UserTesting's templates as-is or customize them to suit specific business needs.

What is the benefit of gathering insights from diverse audiences?

Gathering insights from diverse audiences helps organizations address a wider range of customer needs and drives growth.