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Celebrating the Beauty and Brilliance of Hispanic Heritage and Culture

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U.S. Bank hosted a signature employee celebration of Hispanic Heritage Month at the National Museum of Mexican Art in Chicago's Pilsen neighborhood. The event featured discussions about Hispanic culture and success, with over 125 employees attending in person and hundreds more via livestream. The U.S. Bank Foundation has invested nearly $200,000 in the museum since 2018, supporting its 20,000-piece collection and educational programs. The bank is expanding its Hispanic-focused initiatives through U.S. Bank Access Commitment®, including hiring bilingual mortgage loan officers and Business Access Advisors, and developing Spanish-language services like Asitente Inteligente.

U.S. Bank ha ospitato una celebrazione distintiva per i dipendenti in occasione del Mese del Patrimonio Ispanico presso il Museo Nazionale dell'Arte Messicana nel quartiere Pilsen di Chicago. L'evento ha incluso discussioni sulla cultura e sul successo ispano, con oltre 125 dipendenti presenti di persona e centinaia di altri collegati tramite livestream. La Fondazione U.S. Bank ha investito quasi 200.000 dollari nel museo dal 2018, sostenendo la sua collezione di 20.000 pezzi e i programmi educativi. La banca sta ampliando le sue iniziative focalizzate sugli ispanoamericani attraverso U.S. Bank Access Commitment®, incluso l'assunzione di funzionari di prestito ipotecario bilingue e Consulenti per l'Accesso alle Imprese, e lo sviluppo di servizi in lingua spagnola come Asitente Inteligente.

U.S. Bank organizó una celebración especial para sus empleados con motivo del Mes de la Herencia Hispana en el Museo Nacional de Arte Mexicano en el vecindario Pilsen de Chicago. El evento incluyó discusiones sobre la cultura hispana y el éxito, con más de 125 empleados presentes en persona y cientos más a través de transmisión en vivo. La Fundación U.S. Bank ha invertido casi 200,000 dólares en el museo desde 2018, apoyando su colección de 20,000 piezas y sus programas educativos. El banco está ampliando sus iniciativas enfocadas en los hispanos a través de U.S. Bank Access Commitment®, que incluye la contratación de oficiales de préstamo hipotecario bilingües y Asesores de Acceso Empresarial, así como el desarrollo de servicios en español como Asitente Inteligente.

U.S. Bank는 시카고의 필센 동네에 있는 멕시코 미술관에서 히스패닉 유산의 달을 기념하는 특별한 직원 행사를 개최했습니다. 이 행사에서는 히스패닉 문화와 성공에 대한 토론이 진행되었으며, 125명 이상의 직원이 현장에 참석하고 수백 명이 실시간 스트리밍을 통해 참여했습니다. U.S. Bank 재단은 2018년부터 이 박물관에 거의 200,000달러를 투자했습니다, 20,000점의 컬렉션과 교육 프로그램을 지원합니다. 이 은행은 U.S. Bank Access Commitment®를 통해 히스패닉 중심의 이니셔티브를 확대하고 있으며, 이중 언어를 구사하는 주택 담보 대출 담당자와 사업 접근 고문을 채용하고, Asitente Inteligente와 같은 스페인어 서비스를 개발하고 있습니다.

U.S. Bank a organisé une célébration spéciale pour ses employés à l'occasion du Mois du Patrimoine Hispannique au Musée National d'Art Mexicain dans le quartier Pilsen de Chicago. L'événement a comporté des discussions sur la culture et le succès hispaniques, avec plus de 125 employés présents sur place et des centaines d'autres via livestream. La Fondation U.S. Bank a investi près de 200 000 dollars dans le musée depuis 2018, soutenant sa collection de 20 000 pièces et ses programmes éducatifs. La banque étend ses initiatives centrées sur les hispaniques grâce à U.S. Bank Access Commitment®, qui inclut le recrutement de responsables de prêts hypothécaires bilingues et de conseillers en accès aux entreprises, ainsi que le développement de services en espagnol tels qu'Asitente Inteligente.

U.S. Bank veranstaltete eine besondere Mitarbeitersfeier zum Monat des hispanischen Erbes im Nationalmuseum für mexikanische Kunst im Pilsen-Viertel von Chicago. Die Veranstaltung beinhaltete Diskussionen über hispanische Kultur und Erfolg, mit über 125 anwesenden Mitarbeitern und Hunderte, die über Livestream zugeschaltet waren. Die U.S. Bank Stiftung hat seit 2018 fast 200.000 Dollar in das Museum investiert, um seine Sammlung von 20.000 Stücken und Bildungsprogramme zu unterstützen. Die Bank erweitert ihre auf Hispanics fokussierten Initiativen durch U.S. Bank Access Commitment®, einschließlich der Einstellung von zweisprachigen Hypothekenberatern und Unternehmenszugangsberatern sowie der Entwicklung von spanischen Dienstleistungen wie Asitente Inteligente.

Positive
  • Nearly $200,000 investment in National Museum of Mexican Art since 2018
  • Strategic expansion of bilingual services and Hispanic-focused business initiatives
  • Implementation of new bilingual mortgage and business advisory services
Negative
  • None.

NORTHAMPTON, MA / ACCESSWIRE / October 31, 2024 / U.S. Bank

Originally published on U.S. Bank company blog

U.S. Bank makes long-term investment into the National Museum of Mexican Art during Hispanic Heritage Month

The Pilsen neighborhood is a hub of Mexican culture in Chicago and, in celebration of Hispanic Heritage month, both culture and business converged at a recent U.S. Bank event at the neighborhood's National Museum of Mexican Art. Colorful banners, authentic Mexican food and treats, and - of course - Mexican art from one of the country's largest collections were the backdrop for an important conversation about Hispanic culture, heritage and how the narrative of Latinos in the U.S. is changing.

More than 125 U.S. Bank employees attended in person and hundreds more joined from across the country via livestream. The event - the bank's signature employee celebration of Hispanic Heritage Month - brought together Lyanne Alfaro, founder of Moneda Moves, top U.S. Bank leaders and others to talk about the beauty and brilliance of Hispanic heritage, culture and success.

U.S. Bank is a longstanding supporter of the museum, home to one of the largest Mexican art collections in the United States.

"Visiting this special museum is a wonderful way to experience some Mexican art and culture," said Greg Cunningham, chief diversity officer for U.S. Bank, who also helped moderate the event.

"Every historical era and facet of Mexican culture is represented within the four walls of this impressive museum," he said. "At U.S. Bank, we are proud to sponsor this museum and the many other community organizations focused on enriching the Hispanic and Latino communities across our footprint. As we reflect during this Hispanic Heritage Month, we are focused on continuing to better serve our Hispanic and Latino customers."

Cunningham and Dominic Venturo, chief digital officer for U.S. Bank, hosted the event alongside the U.S. Bank Nosotros Latinos Business Resource Group.

The National Museum of Mexican Art, established in 1987, works to stimulate knowledge and appreciation of art and culture from both sides of the border through a permanent collection of Mexican art, rich visual and performing arts programs, high quality arts education programs and resources and professional development of Mexican artists.

The U.S. Bank Foundation has invested in the museum since 2018, donating nearly $200,000 in general operating support. That investment has helped acquire and preserve works of art for the 20,000-piece permanent collection that reflects the diversity and quality of Mexican art and support more than 52,000 K-12 students with a broad range of cultural education programming annually.

The 48,000-square-foot museum is home to more than 20,000 seminal pieces from ancient Mexico to the present and is the first Latino Museum accredited by American Alliance of Museums.

"We recognize our unique responsibility to present exhibitions of artistic and cultural value and to deliver high-quality education that demonstrates the breadth and depth of Mexican art, culture and history," said Jose Ochoa, president and chief executive officer of the National Museum of Mexican Art.

The National Museum of Mexican Art is one of several cultural institutions U.S. Bank supports around the country that celebrate Latino art. The bank is a $1 million, multi-year sponsor of the National Museum of the American Latino in Washington D.C. and has made a $150,000, multi-year investment in the Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum in Riverside, California - just to highlight a couple of significant sponsorships.

To celebrate Hispanic Heritage Month, U.S. Bank invited Lyanne Alfaro, founder of Moneda Moves, a media platform and consultancy agency and Marketing Manager at Google based in Chicago, to speak at the museum about changing the Latino narrative.

Alfaro built her career as a reporter and producer at CNBC, Business Insider and NBC Latino and via Moneda Moves, tells stories about money and culture through a newsletter and podcast. Alfaro also led a discussion that included Oscar Martinez, owner of Azteca Mufflers; Jose Ochoa, president and CEO of the museum; and Cynthia Anthony, a U.S. Bank retail branch hub manager in Chicago.

"Growing up in a working-class Latino neighborhood, I saw first builders everywhere," Alfaro said. "There are three pieces to Latino generational wealth - culture, community and hustle. My parents knew hustle and encouraged me to find it as well through my passion for journalism. For years, Latinos have been absent from U.S. national headlines, and I set out to change that."

Here's one example of hustle: Alfaro said new businesses by Latinos made up 36% of launches in 2023. Another example is Martinez, who has grown his Azteca Mufflers to 10 locations in Chicago.

"Our triple threat (culture, community and hustle) has helped us make leaps and bounds in progress," Alfaro said. "The future still rests on our shoulders, and we have to decide to own it. We need to step into our power, step into community when we ask for help and offer our services. Then we can truly accept the power of we."

Bilingual mortgage help

Through U.S. Bank Access Commitment(R), U.S. Bank's long-term approach to close the wealth gap for underserved communities, including communities of color, the bank has expanded its work to the Hispanic segment starting in 2023. As part of this effort, the company recently hired a new bilingual mortgage loan officer cohort that is focused on better serving Hispanic homeowners.

Additionally, U.S. Bank has added new bilingual Business Access Advisors in California, Milwaukee and Colorado to better serve Hispanic business owners. The company will continue to expand products, services and experiences to be translated in Spanish, including Asitente Inteligente, the first Spanish voice assistant.

A number of U.S. Bank colleagues attended the event at the National Museum of Mexican Art.

View additional multimedia and more ESG storytelling from U.S. Bank on 3blmedia.com.

Contact Info:
Spokesperson: U.S. Bank
Website: https://www.3blmedia.com/profiles/us-bank
Email: info@3blmedia.com

SOURCE: U.S. Bank



View the original press release on accesswire.com

FAQ

How much has U.S. Bank (USB) invested in the National Museum of Mexican Art since 2018?

U.S. Bank Foundation has invested nearly $200,000 in general operating support to the National Museum of Mexican Art since 2018.

What new Hispanic-focused services is U.S. Bank (USB) implementing in 2023?

U.S. Bank is implementing new bilingual mortgage loan officers, Business Access Advisors in multiple states, and Spanish-language services including Asitente Inteligente voice assistant.

What is U.S. Bank's (USB) Access Commitment program focusing on in 2023?

In 2023, U.S. Bank's Access Commitment program is expanding its work to the Hispanic segment, focusing on closing the wealth gap for underserved communities.

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