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73% of small businesses have grown in past year despite more than half reporting labor challenges, U.S. Bank report reveals

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U.S. Bank's 2024 Small Business Perspective report reveals that 73% of American small businesses have grown in the past year, with even higher growth rates for Black (84%) and Hispanic (80%) owners. Despite this growth, 52% of businesses report being understaffed, and 77% face a more competitive labor market. To address these challenges, 83% of owners plan to offer flexible hours for better work-life balance.

The report also highlights the increasing adoption of digital tools and AI solutions, with 75% of owners planning to focus on digital tools in the next year. 60% have already implemented AI or automation solutions. However, 47% of owners worry about their company being replaced by automation. The top macroeconomic stressors for small businesses include competition (73%), economic environment (71%), and inflation (65%).

Il rapporto sulla prospettiva delle piccole imprese del 2024 di U.S. Bank rivela che il 73% delle piccole imprese americane è cresciuto nell'ultimo anno, con tassi di crescita ancora più elevati per i proprietari neri (84%) e ispanici (80%). Nonostante questa crescita, il 52% delle imprese riporta di essere sotto organico e il 77% affronta un mercato del lavoro più competitivo. Per affrontare queste sfide, l'83% dei proprietari prevede di offrire orari flessibili per migliorare l'equilibrio tra vita lavorativa e vita privata.

Il rapporto evidenzia anche l'adozione sempre crescente di strumenti digitali e soluzioni AI, con il 75% dei proprietari che prevede di concentrarsi su strumenti digitali nell'anno prossimo. Il 60% ha già implementato soluzioni di intelligenza artificiale o automazione. Tuttavia, il 47% dei proprietari teme che la propria azienda possa essere sostituita dall'automazione. I principali fattori di stress macroeconomico per le piccole imprese includono la concorrenza (73%), l'ambiente economico (71%) e l'inflazione (65%).

El informe sobre la perspectiva de pequeñas empresas de U.S. Bank para 2024 revela que el 73% de las pequeñas empresas estadounidenses ha crecido en el último año, con tasas de crecimiento aún más altas para los propietarios negros (84%) e hispanos (80%). A pesar de este crecimiento, el 52% de las empresas reporta estar con falta de personal y el 77% enfrenta un mercado laboral más competitivo. Para abordar estos desafíos, el 83% de los propietarios planea ofrecer horarios flexibles para mejorar el equilibrio entre la vida laboral y personal.

El informe también destaca la creciente adopción de herramientas digitales y soluciones de IA, con el 75% de los propietarios planeando enfocarse en herramientas digitales en el próximo año. El 60% ya ha implementado soluciones de IA o automatización. Sin embargo, el 47% de los propietarios teme que su empresa pueda ser reemplazada por la automatización. Los principales factores de estrés macroeconómico para las pequeñas empresas incluyen la competencia (73%), el entorno económico (71%) y la inflación (65%).

U.S. Bank의 2024년 소기업 전망 보고서는 73%의 미국 소기업이 지난 한 해 동안 성장했다고 밝혔으며, 흑인(84%)과 히스패닉(80%) 소유자들은 더욱 높은 성장률을 보였습니다. 이러한 성장에도 불구하고, 52%의 기업이 인력 부족을 보고하며, 77%는 더 경쟁이 치열한 노동 시장에 직면하고 있다고 합니다. 이러한 문제를 해결하기 위해 83%의 소유자가 더 나은 일과 삶의 균형을 위해 유연한 근무 시간을 제공할 계획이라고 합니다.

보고서는 또한 75%의 소유자가 내년에 디지털 도구에 집중할 계획이다며 디지털 도구와 AI 솔루션의 채택이 증가하고 있음을 강조합니다. 60%는 이미 AI 또는 자동화 솔루션을 구현했다고 합니다. 그러나 47%의 소유자는 자신의 회사가 자동화로 대체될까 걱정하고 있다고 합니다. 소기업에 대한 주요 거시 경제적 스트레스 요인은 경쟁(73%), 경제 환경(71%), 인플레이션(65%)입니다.

Le rapport sur la perspective des petites entreprises de U.S. Bank pour 2024 révèle que 73 % des petites entreprises américaines ont connu une croissance au cours de l'année passée, avec des taux de croissance encore plus élevés pour les propriétaires noirs (84 %) et hispaniques (80 %). Malgré cette croissance, 52 % des entreprises signalent être en sous-effectif, et 77 % font face à un marché du travail plus compétitif. Pour relever ces défis, 83 % des propriétaires prévoient d'offrir des heures flexibles afin d'améliorer l'équilibre entre vie professionnelle et vie personnelle.

Le rapport met également en évidence l'adoption croissante des outils numériques et des solutions d'IA, avec 75 % des propriétaires prévoyant de se concentrer sur des outils numériques dans l'année à venir. 60 % ont déjà mis en œuvre des solutions d'IA ou d'automatisation. Cependant, 47 % des propriétaires craignent que leur entreprise puisse être remplacée par l'automatisation. Les principales sources de stress macroéconomique pour les petites entreprises comprennent la concurrence (73 %), l'environnement économique (71 %) et l'inflation (65 %).

Der Bericht über die Perspektive der kleinen Unternehmen von U.S. Bank für 2024 zeigt, dass 73% der amerikanischen kleinen Unternehmen im vergangenen Jahr gewachsen sind, wobei die Wachstumsraten für schwarze (84%) und hispanische (80%) Unternehmer sogar noch höher sind. Trotz dieses Wachstums berichten 52% der Unternehmen von Personalmangel und 77% sehen sich einem wettbewerbsintensiveren Arbeitsmarkt gegenüber. Um diese Herausforderungen zu bewältigen, plant 83% der Unternehmer, flexible Arbeitszeiten anzubieten, um eine bessere Work-Life-Balance zu erreichen.

Der Bericht hebt auch die zunehmende Nutzung digitaler Werkzeuge und KI-Lösungen hervor, wobei 75% der Unternehmer in den nächsten Jahr den Fokus auf digitale Werkzeuge legen wollen. 60% haben bereits KI- oder Automatisierungslösungen implementiert. Dennoch befürchten 47% der Unternehmer, dass ihr Unternehmen durch Automatisierung ersetzt werden könnte. Die größten makroökonomischen Belastungen für kleine Unternehmen sind Wettbewerbsdruck (73%), wirtschaftliches Umfeld (71%) und Inflation (65%).

Positive
  • 73% of small businesses reported growth in the past year
  • 84% of Black-owned and 80% of Hispanic-owned small businesses experienced growth
  • 75% of owners plan to focus on digital tools in the next 12 months
  • 60% of small businesses have already implemented AI or automation solutions
  • 83% of owners plan to offer flexible hours to support work-life balance
Negative
  • 52% of small businesses report being understaffed
  • 77% face a more competitive labor market
  • 65% struggle to increase employee salaries to keep pace with inflation
  • 47% of owners worry their company could be replaced with automation
  • 49% of owners say top stressors are delaying their ability to grow their business

The U.S. Bank 2024 Small Business Perspective report reveals a robust growth trend among small businesses, with 73% reporting expansion in the past year. This growth is particularly strong among Black (84%) and Hispanic (80%) owned businesses. However, this positive trend is tempered by significant challenges:

  • Labor market issues, with 52% reporting understaffing
  • Inflationary pressures affecting 65% of businesses' ability to increase salaries
  • Macroeconomic stressors like competition (73%) and inflation (65%)

The adoption of digital tools and AI solutions (60% implementation rate) suggests a shift towards efficiency and productivity gains. This could potentially offset some of the labor and cost challenges, positioning small businesses for continued growth despite economic headwinds.

The report highlights a significant technological shift in small businesses operations. Key findings include:

  • 75% plan to focus on digital tools in the next year
  • 68% see benefits in AI and automation
  • 60% have already implemented AI or automated solutions

This rapid adoption of technology, particularly AI, could lead to increased productivity and competitiveness. However, it's important to note the concerns around job displacement, with 47% of owners worried about automation replacing their company. This tension between technological advancement and job security will likely shape the small business landscape in the coming years, potentially leading to a skills gap that needs addressing.

The survey reveals intriguing demographic trends in small business growth and technology adoption:

  • Black and Hispanic-owned businesses are outpacing overall growth
  • Younger employees (Gen Z and Millennials) are 1.5 times more concerned about job displacement due to automation

These findings suggest a shifting small business landscape with increased diversity and a generational divide in technology perception. The high percentage (80%) of owners preferring bundled digital solutions for banking, payments and operations indicates a growing market for integrated business management platforms. Financial institutions and tech companies catering to small businesses should take note of this trend, as it represents a significant opportunity for product development and market expansion.

Small business owners are embracing digital tools and AI/automated solutions to help their businesses run more efficiently.

MINNEAPOLIS--(BUSINESS WIRE)-- Almost three quarters (73%) of American small business owners say their business has grown in the last year, with even higher percentages for Black (84%) and Hispanic (80%) owners, according to the U.S. Bank 2024 Small Business Perspective that was released today. The report, which is based on a survey of more than 1,000 small business owners, explores the complex challenges and stressors owners are facing in the 2024 macroeconomic environment, including efforts to retain and engage employees and the impact of artificial intelligence (AI) on operations and job security. The report also includes insights from small business employees to offer a holistic view of the small business landscape.

Gen Z and Millennial employees are 1.5 times more likely to feel worried about their job being replaced by automation than older generations. (Graphic: Business Wire)

Gen Z and Millennial employees are 1.5 times more likely to feel worried about their job being replaced by automation than older generations. (Graphic: Business Wire)

According to the 2024 survey findings, many U.S. small business owners have been growing while also facing labor challenges, which include being understaffed (52%), navigating a more competitive labor market (77%), and struggling to increase their employees’ salaries to keep pace with inflation (65%). Survey data shows owners are taking several proactive steps to help their company attract and retain employees – such as the 83% who say they plan to offer flexible hours to support a healthier work/life balance.

At the same time, owners are embracing digital tools, with three quarters (75%) planning to focus on digital tools in the next 12 months to help reach their business goals. Small business owners are open to AI and automated solutions, with nearly 7 in 10 (68%) seeing their benefit, and 6 in 10 (60%) having already implemented a solution with AI or automation. However, they have some concerns (see visual) with 47% of owners being worried that their company could be replaced with automation.

“Small business owners continue to show resilience and optimism despite feeling impact from ongoing stressors such as the economy, changing labor market dynamics, higher prices and wages, and other macroeconomic factors,” said Shruti Patel, chief product officer for business banking at U.S. Bank. “The survey also reinforces the importance they place on digital tools in increasing efficiency and productivity. As small businesses owners rely more and more on software to manage their operations, U.S. Bank is focused on bringing our clients a seamless integrated experience across banking and payments to help streamline their cashflow and workflow.”

This survey includes input from 1,000 small business owners and 1,000 small business employees, as well as an additional sample of 300 Hispanic and 300 Black owners.

Small business owner top stressors and their impacts

Small business owners reported their top five macroeconomic stressors this year as:

  • Competition (73%)
  • Economic environment (71%)
  • Inflation and the increased costs of materials/supplies (65%)
  • Supply chain disruptions (47%)
  • Obtaining enough funding to support their business (42%)

In an election year, almost a third (31%) of small business owners also ranked the political environment as a top stressor.

When considering the implications of their top stressors, nearly half (49%) said these factors were delaying their ability to grow their business at the rate they had wanted. More specifically, 48% of those who cited competition and 39% of those who cited supply chain disruptions as their top stressor said these were delaying their ability to grow. However, those who cited economic environment (53%) or inflation and increased costs (58%) as their top stressor said these factors were decreasing their revenue.

Digital tools and technologies: Embracing the future

Small business owners and employees understand the critical role digital tools play in enhancing their business success and efficiency. They also find AI and automated solutions to be an exciting prospect, but both have some apprehension.

About 7 in 10 (71%) owners and over half (55%) of employees agree that they need digital tools to make their jobs easier. When considering what they would like from a service provider, 8 in 10 owners prefer their bank to provide them with digital solutions for banking, payments, and other administrative tasks (79%), and say they prefer providers who can bundle the banking, payments, and operations digital tools they need (80%). When considering how they can best utilize digital tools, owners feel that they are most beneficial in simplifying their work so they can focus on growth (42%), preventing fraud (37%), and creating more efficient processes and improving overall productivity (36%).

While 68% of owners think AI and automated solutions are beneficial, nearly half (48%) of small business employees say there is lack of clarity on how automation will change the expectation of their job and one in four (25%) are worried their job could be replaced by automation. This increases for Gen Z and Millennial employees, who are 1.5 times more likely to feel worried about their job being replaced by automation than older generations (30% compared to 19% of Gen X, Boomers and Silent). Additionally, nearly half of owners (47%) are worried that their company will be replaced with automation. Despite hesitations, nearly 8 in 10 (79%) owners who don’t currently use AI say they are open to implementing AI and automated solutions in the next 12 months.

For an in-depth look at the insights of the nation’s small business owners and employees, please read the full 2024 U.S. Bank Small Business Perspective report.

Methodology

20-minute survey among 1,000 U.S. small business owners, 1,000 U.S. small business employees, plus additional over-samples of 300 Hispanic small business owners, 300 Black small business owners, and 200 small business owners from each of the following regions: Los Angeles County, Phoenix, Charlotte, and Minneapolis/St. Paul (Twin Cities). Owners were required to have an annual revenue of $25 million or less and between two and ninety-nine employees. Employees were required to work for a small business between two and ninety-nine employees. Fielding for this study was conducted from April 25, 2024 – May 20, 2024, and the margin of error is ±3.1% for the U.S. small business owners and small business employees, ±5.6% for Hispanic and Black owners, and ±6.9% regional owners.

About U.S. Bank

U.S. Bancorp, with more than 70,000 employees and $680 billion in assets as of June 30, 2024, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2024 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about.

Disclosures: Deposit products are offered by U.S. Bank National Association. Member FDIC.

Rick Rothacker, U.S. Bank Public Affairs & Communications

richard.rothacker@usbank.com



Anna Christensen, U.S. Bank Public Affairs & Communications

anna.christensen@usbank.com

Source: U.S. Bancorp

FAQ

What percentage of small businesses have grown in the past year according to the U.S. Bank report?

According to the U.S. Bank 2024 Small Business Perspective report, 73% of American small businesses have grown in the past year.

What are the top macroeconomic stressors for small businesses in 2024?

The top five macroeconomic stressors for small businesses in 2024 are: competition (73%), economic environment (71%), inflation and increased costs of materials/supplies (65%), supply chain disruptions (47%), and obtaining enough funding to support their business (42%).

How many small business owners plan to implement AI or automated solutions in the next 12 months?

Nearly 8 in 10 (79%) small business owners who don't currently use AI say they are open to implementing AI and automated solutions in the next 12 months.

What percentage of small business owners are embracing digital tools to reach their business goals?

75% of small business owners are planning to focus on digital tools in the next 12 months to help reach their business goals.

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