Anthropologie Weddings Releases Results of First Comprehensive Bridal Survey, Produced by Vogue with Anthropologie
Leading Bridal Brands Partner to Create Definitive Style Guide Encompassing Entire Bridal Shopping Journey
Coming together to create a definitive guide to wedding style for the full bridal journey, the two leading bridal brands polled more than 2,000 people from the
"We are thrilled to release the results of our first Anthropologie Weddings bridal survey," said Elizabeth Preis, Chief Marketing Officer of Anthropologie. "As social media continues its primacy in sharing the most important moments of our lives, we have taken note that the curation of the full wedding experience has increased in popularity. To best serve the needs of today's modern bride, we wanted to utilize both Anthropologie's and
Top results in the Anthropologie Weddings x
- Of those surveyed, there is increased interest in multiple events throughout the bridal journey with 2/3 of our respondents noting that they are planning for 4 additional events outside of the wedding day, with the four most popular being engagement photos, the rehearsal dinner, the honeymoon, and a bachelorette party.
- The number 1 wedding theme is "romantic" with over
35% of our respondents stating they were planning or recently had a "romantic" themed wedding, yet the "bohemian" theme is on the rise amongst our engaged bride-to-be's. - The trend of multiple wedding dresses is still significant with nearly half of the respondents having 2 or more dresses for their wedding ceremony and reception. Of those dresses, both the mermaid and ballgown style silhouettes are preferred with A-line on the rise and sited as the most popular amongst our engaged bride-to-be survey group.
- In an overwhelming response, accessories, shoes, and jewelry, play a major part in the overall bridal look with well over half of our respondents noting that they plan to purchase new accessories to complement their dresses for all events leading up to the wedding.
63% of all those who responded are planning to have a bridal party size of 5 or more, and of that group,22% stating they will have a bridal party size of more than 10.
Additional findings from the report, which provides comprehensive data and insights on consumer shopping behaviors and trends, will be released in a three-part sponsored series on Vogue.com through May.
About Anthropologie:
Anthropologie is a unique lifestyle brand in constant conversation with its thoughtful, creative-minded community. They take pride in resonating with those who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. Anthropologie is committed to exceeding their customers' expectations in unexpected, personalized ways. Over the years, their product offering has expanded to express the full lifestyle for multiple generations – including apparel, home décor, beauty, bridal, and garden. They reach customers in over 100 countries and operate more than 200 stores around the world.
Public Relations Director
pr@anthropologie.com
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