Upexi's Ad Tech Division, Interactive Offers, Files New Patent

Rhea-AI Summary

Upexi Inc. (NASDAQ: UPXI) announced the filing of a patent for its innovative single click-to-optin technology through its SaaS Ad Tech Division, Interactive Offers. This technology aims to change the lead acquisition landscape by allowing advertisers to bid on verified leads rather than paying per click or impression. The technology has already contributed to revenue growth and has attracted partnerships with major publishers. Additionally, the company reported rising advertising costs affecting the digital marketing sector, with significant CPM increases across platforms like Instagram and Facebook.

Positive

• Filed a patent for click-to-optin technology, enhancing lead generation.
• New technology is driving revenue growth for Interactive Offers.
• Established partnerships with major publishers like Finimize and Benzinga.
• Increased conversion rates reported with the new technology.

Negative

• Significant rise in CPM (cost per 1,000 impressions) on platforms could affect advertising budgets.

New single click-to-optin technology drives revenue across portfolio of brands. 

CLEARWATER, Fla., Oct. 11, 2022 /PRNewswire/ -- Upexi Inc. (NASDAQ: UPXI) (the "Company" or "Upexi"), a multi-faceted brand owner and innovator in aggregation, announced today that its SaaS Ad Tech Division, Interactive Offers, has filed a patent for its single click-to-optin technology that has fueled growth and partnerships with large publishers.

The competitive landscape and higher advertising costs have forced companies to lower budgets and/or try and find new opportunities. Interactive Offers' unique technology adds value for companies by changing the way advertisers pay for leads. With this new single click-to-optin technology, advertisers will no longer be paying per click or per impression, but will be bidding on a verified lead that has opted in to receive promotions and emails for each advertiser(s). 

Upexi CEO Allan Marshall stated, "The response from advertisers and publishers has been positive. This new technology solves a need for us and others. It has been a revenue driver for Interactive Offers and we're now seeing it benefit our portfolio of consumer brands."

Inflation has not only hit retail and grocery stores, but has severely impacted the digital marketing space. "Instagram's CPM (cost per 1,000 impressions) has gone up by 39% in the last year, and Facebook's CPM has gone up by $5 as well to reach $16 from $11 last year. Google has faced a less severe increase, but its CPM has become 12% more expensive as well…" Digital Information World

Interactive Offers has already partnered with Finimize, Benzinga, StreetAuthority, OilPrice.com, InvestingDaily, Maropost, and more who are benefiting from this technology.

The technology has also been deployed on Upexi's in-house eCommerce brands and the Company looks to further expand its offerings to other online businesses. Conversion rates have increased steadily with the new technology.

About Upexi, Inc.

Upexi is a multi-faceted brand owner with established brands in the health, wellness, pet, beauty and other growing markets. We operate in emerging industries with high growth trends and look to drive organic growth of our current brands. We focus on direct to consumer and Amazon brands that are scalable and have anticipated, high industry growth trends. Our goal is to continue to accumulate consumer data and build out a significant customer database across all industries we sell into. The growth of our current database has been key to the year over year gains in sales and profits. To drive additional growth, we have and will continue to acquire profitable Amazon and eCommerce businesses that can scale quickly and reduce costs through corporate synergies. We utilize our in-house, SaaS programmatic ad technology to help achieve a lower cost per acquisition and accumulate consumer data for increased cross-selling between our growing portfolio of brands.

Company Contact
Andrew Nortstrud
Chief Financial Officer
andrew.norstrud@upexi.com

Investor Relations Contact
KCSA Strategic Communications
Valter Pinto or Jack Perkins
Email: Upexi@KCSA.com
Phone: (212) 896-1254

 

View original content:https://www.prnewswire.com/news-releases/upexis-ad-tech-division-interactive-offers-files-new-patent-301645394.html

SOURCE Upexi, Inc.

FAQ

What is Upexi's new click-to-optin technology?

Upexi's click-to-optin technology allows advertisers to bid on verified leads instead of paying per click or impression, enhancing lead acquisition.

How is Upexi Inc. (UPXI) performing in the advertising landscape?

Upexi is addressing higher advertising costs with its new technology, which aims to improve revenue through optimized lead generation.

Who are Upexi's partners in the click-to-optin technology?

Upexi has partnered with notable publishers including Finimize, Benzinga, and others to leverage its click-to-optin technology.

What impact does the rise in CPM have on Upexi?

The increase in CPM on platforms like Instagram and Facebook could strain advertising budgets, making Upexi's innovative technology more crucial.

When was Upexi's patent filed for the click-to-optin technology?

The patent for Upexi's click-to-optin technology was filed on October 11, 2022.