Upwork Announces Upwork CoLab, A New Brand Partnership Program Designed to Connect Freelancers with Visionary Brands

Rhea-AI Summary

Upwork (Nasdaq: UPWK) has partnered with Budweiser to celebrate America's diverse workforce by engaging creative freelancers to redesign limited-edition Labor Day can packaging. This collaboration invites Creative Directors to lead teams of freelancers in creating the custom design and executing a broader marketing campaign. Additionally, this initiative launches Upwork CoLab, a new brand-partnership program that connects freelancers with brands for innovative projects, highlighting the value and creativity of independent talent.

Positive

• Partnership with Budweiser enhances brand visibility and credibility.
• Launch of Upwork CoLab offers new opportunities for freelancers and brands.
• Engagement of creative talent from diverse backgrounds supports brand promotion.

Negative

• None.

Upwork Inc. (Nasdaq: UPWK), the world’s work marketplace, and Budweiser today announced a partnership to champion America’s diverse workforce by tapping into the country’s extraordinary creative freelancers to reimagine the design of limited-edition Labor Day can packaging.

Upwork invites Creative Directors to apply to work together with Budweiser on the Labor Day custom limited edition packaging here.

The winning Creative Director will assemble and lead a team of freelancers to design the custom can packaging, in addition to concepting and executing the broader marketing campaign around it, all in close partnership with Budweiser.

The partnership marks the launch of Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to collaborate on high-value, relevant, and innovative projects. It will enable brands to tap into a global workforce of independent talent who provide unique perspectives, ideas, and solutions. The program will feature a series of unique projects with companies big and small in a number of industries requiring an assortment of skills.

“We’re thrilled to kick off our new brand-partnership program with Budweiser, one of the world’s most iconic brands, to celebrate the diverse American workforce on Labor Day,” says Lars Asbjornsen, SVP of Marketing at Upwork. “This special project brings a unique opportunity for Upwork top creative talent to do meaningful work, showcase their expertise, and build powerful relationships with brands like Budweiser.”

About Upwork

Upwork is the world’s work marketplace that connects businesses with independent talent. We serve everyone from one-person startups to 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and freelancers to work together in new ways that unlock their potential. Our talent community earned over $2.3 billion on Upwork in 2020 across more than 10,000 skills, including website & app development, creative & design, customer support, finance & accounting, consulting, and operations. Learn more at www.upwork.com and join us on Li

FAQ

What is the partnership between Upwork and Budweiser about?

Upwork and Budweiser are collaborating to redesign limited-edition Labor Day can packaging by engaging creative freelancers.

What is Upwork CoLab?

Upwork CoLab is a brand-partnership program that connects freelancers with brands for innovative projects, starting with the Budweiser collaboration.

How can Creative Directors participate in the Upwork and Budweiser project?

Creative Directors can apply to lead teams of freelancers for the Labor Day can design and marketing campaign.

What opportunities does the Upwork and Budweiser partnership create?

This partnership provides freelancers the chance to showcase their work and collaborate on a high-profile project.

When was the Upwork and Budweiser partnership announced?

The partnership was announced on May 20, 2021.