URBAN ONE TO EXPAND SPANISH LANGUAGE PROGRAMMING WITH LOCAL MANAGEMENT AGREEMENT WITH LA MEGA MEDIA AND LAZO MEDIA; CLAUDIA DELEON APPOINTED VP, GENERAL MANAGER OF ITS CLEVELAND MARKET AND HEAD OF SPANISH BROADCAST OPERATIONS
Urban One has announced a Local Management Agreement with La Mega Media and Lazo Media to expand Spanish-language programming across Ohio markets and Indianapolis. The company will operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis, effective November 1, 2024. Claudia DeLeon, former COO of La Mega Media, has been appointed VP, General Manager of the Cleveland market and Head of Spanish Broadcast Operations. The company will broadcast on specific frequencies in each market and discontinue the La Grande brand. Urban One now operates Spanish-speaking radio stations in these markets, alongside Telemundo television affiliates in Columbus and Indianapolis.
Urban One ha annunciato un Accordo di Gestione Locale con La Mega Media e Lazo Media per espandere la programmazione in lingua spagnola nei mercati dell'Ohio e di Indianapolis. L'azienda gestirà le stazioni sotto il marchio La Mega a Cleveland, Columbus, Cincinnati e Indianapolis, a partire dal 1° novembre 2024. Claudia DeLeon, ex COO di La Mega Media, è stata nominata VP, Direttore Generale del mercato di Cleveland e Responsabile delle Operazioni di Trasmissione in Spagnolo. L'azienda trasmetterà su frequenze specifiche in ciascun mercato e interromperà il marchio La Grande. Urban One gestisce ora stazioni radio in lingua spagnola in questi mercati, insieme alle affiliate televisive Telemundo a Columbus e Indianapolis.
Urban One ha anunciado un Acuerdo de Gestión Local con La Mega Media y Lazo Media para expandir la programación en español en los mercados de Ohio e Indianápolis. La empresa operará estaciones bajo la marca La Mega en Cleveland, Columbus, Cincinnati e Indianápolis, a partir del 1 de noviembre de 2024. Claudia DeLeon, ex COO de La Mega Media, ha sido nombrada VP y Gerente General del mercado de Cleveland y Jefa de Operaciones de Transmisión en Español. La empresa emitirá en frecuencias específicas en cada mercado y descontinuará la marca La Grande. Urban One ahora opera estaciones de radio en español en estos mercados, junto con afiliados de televisión Telemundo en Columbus e Indianápolis.
Urban One는 La Mega Media 및 Lazo Media와 함께 오하이오 시장과 인디애나폴리스에서 스페인어 프로그램을 확장하기 위한 지역 관리 계약을 발표했습니다. 회사는 2024년 11월 1일부터 클리블랜드, 콜럼버스, 신시내티 및 인디애나폴리스에서 La Mega 브랜드로 방송할 예정입니다. Claudia DeLeon은 La Mega Media의 전 COO로서 클리블랜드 시장의 부사장 겸 총괄 관리자 및 스페인어 방송 운영 책임자로 임명되었습니다. 회사는 각 시장에서 특정 주파수로 방송하고 La Grande 브랜드는 중단할 것입니다. Urban One은 이제 콜럼버스 및 인디애나폴리스에 있는 Telemundo 텔레비전 계열사와 함께 이러한 시장에서 스페인어를 사용하는 라디오 스테이션을 운영하고 있습니다.
Urban One a annoncé un Accord de Gestion Locale avec La Mega Media et Lazo Media pour étendre la programmation en espagnol sur les marchés de l'Ohio et d'Indianapolis. L'entreprise exploitera des stations sous la marque La Mega à Cleveland, Columbus, Cincinnati et Indianapolis, à compter du 1er novembre 2024. Claudia DeLeon, ancienne COO de La Mega Media, a été nommée VP, Directrice Générale du marché de Cleveland et Responsable des Opérations de Diffusion en Espagnol. L'entreprise émettra sur des fréquences spécifiques dans chaque marché et mettra fin à la marque La Grande. Urban One exploite désormais des stations de radio hispanophones dans ces marchés, aux côtés des affiliés de télévision Telemundo à Columbus et Indianapolis.
Urban One hat eine Lokale Verwaltungsvereinbarung mit La Mega Media und Lazo Media angekündigt, um das spanischsprachige Programmangebot in den Märkten von Ohio und Indianapolis zu erweitern. Das Unternehmen wird ab dem 1. November 2024 Stationen unter der Marke La Mega in Cleveland, Columbus, Cincinnati und Indianapolis betreiben. Claudia DeLeon, ehemalige COO von La Mega Media, wurde zur VP und General Managerin des Marktes Cleveland sowie zur Leiterin der spanischen Rundfunkbetriebe ernannt. Das Unternehmen wird auf spezifischen Frequenzen in jedem Markt senden und die Marke La Grande einstellen. Urban One betreibt nun spanischsprachige Radiosender in diesen Märkten sowie Telemundo-Fernsehpartner in Columbus und Indianapolis.
- Strategic expansion into Spanish-language broadcasting market
- Addition of experienced executive Claudia DeLeon to leadership team
- Strengthened market presence across multiple Ohio markets and Indianapolis
- Integration of established La Mega brand into portfolio
- Diversification of broadcasting portfolio with both radio and television assets
- None.
Insights
This strategic expansion into Spanish-language broadcasting represents a significant market positioning move for Urban One. The company is capitalizing on the growing Hispanic demographic in key Midwestern markets through the La Mega brand acquisition and management agreement. The deal strengthens Urban One's minority media portfolio by adding established Spanish-language stations across Ohio and Indianapolis.
The operational consolidation in these markets creates potential revenue synergies with Urban One's existing Telemundo TV affiliates in Columbus and Indianapolis. This multi-platform approach (radio + TV) in key markets enhances advertising opportunities and cross-promotion capabilities. The appointment of Claudia DeLeon, with her La Mega Media experience, brings valuable operational expertise to execute this Spanish market strategy.
While this expansion shows promise for long-term growth given Hispanic population trends in these markets, the immediate financial impact may be moderate as these are relatively small market operations that will require integration and potential rebranding investments.
"We are thrilled to align with such a well-established brand in
In each market, La Mega will broadcast on the following frequencies:
Cleveland, OH : 1300 WJMO-AMColumbus, OH : 107.1 & 103.1 WWLG-FM & WWLA-FMCincinnati, OH : 101.5 WIZF-HD2-FMIndianapolis, IN : 105.1 WHHH-HD2
"This rebranding marks a significant enhancement to our Spanish-language media presence in
With this transition, Urban One will operate under the La Mega brand on these stations, discontinuing the La Grande brand. Urban One now owns and/or operates Spanish-speaking radio stations in
About Urban One, Inc.
Urban One, Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in
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SOURCE Urban One, Inc.
FAQ
What frequencies will Urban One's La Mega stations broadcast on in each market?
When does Urban One's Local Management Agreement with La Mega Media take effect?
What markets will Urban One (UONE) operate Spanish-language stations in under the La Mega brand?