Nearly Twice as Many Americans Use Smartphone App Coupons Compared to Paper Circular Coupons
Recent survey results, commissioned by United Natural Foods, Inc., reveal consumer interest in grocery discounts, highlighting strong demand for retail technology solutions

UNFI recently launched its UNFI Media Network (UMN) for independent and regional grocery retailers across
The findings point to a growing demand for retail technology solutions that connect consumers to brand offerings at the time and place when they’re ready to buy, such as the UNFI Media Network™ (UMN), powered by Swiftly. This survey was conducted online within
Louis Martin, UNFI’s President of Wholesale, said, “We partner with our customers every day to help them compete in today’s retail marketplace. Our retail media network accelerates our ability to help independent grocers create more value by better connecting them to their shoppers via tailored promotions and cutting-edge digital touchpoints. The results of this survey are a meaningful validation of our strategy and reaffirm the importance of our focus to help our customers leverage retail media to more impactfully reach today’s consumers.”
UNFI recently launched the first-of-its-kind retail media network for independent and regional grocery retailers across
“In partnering with UNFI, we are building one of the leading retail media networks in the
Additional survey findings revealed:
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Price is a sticking point for shoppers.
Just8% of Americans say they don’t care about finding ways to save money at their local grocery stores, and only12% say price does not factor into purchasing decisions. -
Greater emphasis on digital
Nine in 10 Americans (92% ) know whether their local grocery store offers digital coupons and nearly a third (32% ) wish their local grocery store offered more digital coupons.
To learn more about UMN, visit https://www.unfi.com/unfi-media-network.
Survey Methodology
This survey was conducted online within
About UNFI
UNFI is
About Swiftly
Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly's Retail Tools, Mobile Platforms, Analytics Tools, and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of 1st party data. Trusted by hundreds of iconic brands, Swiftly is democratizing retail technology and giving retailers the tools they need to compete in today's crowded marketplace. To learn more visit www.swiftly.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding the Company’s business that are not historical facts are “forward-looking statements” that involve risks and uncertainties and are based on current expectations and management estimates; actual results may differ materially. The risks and uncertainties which could impact these statements include those described in the Company’s filings under the Securities Exchange Act of 1934, as amended, including its annual report on Form 10-K for the year ended July 29, 2023, filed with the SEC on September 26, 2023, and other filings the Company makes with the SEC. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. The Company is not undertaking to update any information contained in this press release to reflect subsequently occurring events or circumstances. Any estimates of future results of operations are based on a number of assumptions, many of which are outside the Company’s control and should not be construed in any manner as a guarantee that such results will in fact occur. These estimates are subject to change and could differ materially from final reported results.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240730162185/en/
For Media:
UNFI
Charles Davis
215-539-1696
cdavis@unfi.com
Swiftly
5WPR
swiftly@5wpr.com
Source: United Natural Foods, Inc.