Ulta Beauty Partners with Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience
Ulta Beauty (NASDAQ: ULTA) has partnered with Rokt to expand its retail media network, UB Media, ahead of the 2024 holiday season. The collaboration will enable Ulta Beauty to incorporate non-endemic advertising for the first time, allowing brands not sold on Ulta's platform to present targeted offers during the Transaction Moment™.
Through Rokt's technology, Ulta Beauty gains complete control over customer experience and message frequency while unlocking new revenue streams. The partnership aims to boost app downloads, beauty services, and reward program sign-ups, leveraging Ulta's base of nearly 44 million loyalty members. Non-endemic brand partners will include companies like Hulu, PayPal, and DoorDash.
Ulta Beauty (NASDAQ: ULTA) ha collaborato con Rokt per espandere la sua rete di media retail, UB Media, in vista della stagione natalizia 2024. Questa collaborazione permetterà a Ulta Beauty di integrare per la prima volta pubblicità non endemica, consentendo a marchi non presenti sulla piattaforma di Ulta di presentare offerte mirate durante il Transaction Moment™.
Grazie alla tecnologia di Rokt, Ulta Beauty ottiene il pieno controllo sull'esperienza del cliente e sulla frequenza dei messaggi, sbloccando al contempo nuove fonti di guadagno. L'obiettivo della partnership è aumentare i download dell'app, i servizi di bellezza e le iscrizioni ai programmi di ricompensa, sfruttando la base di quasi 44 milioni di membri fedeli di Ulta. I partner di marca non endemici includeranno aziende come Hulu, PayPal e DoorDash.
Ulta Beauty (NASDAQ: ULTA) se ha asociado con Rokt para expandir su red de medios minoristas, UB Media, antes de la temporada navideña de 2024. Esta colaboración permitirá a Ulta Beauty incorporar por primera vez publicidad no endémica, permitiendo a marcas que no se venden en la plataforma de Ulta presentar ofertas dirigidas durante el Transaction Moment™.
A través de la tecnología de Rokt, Ulta Beauty obtiene control total sobre la experiencia del cliente y la frecuencia de los mensajes, al tiempo que desbloquea nuevas fuentes de ingresos. La asociación tiene como objetivo aumentar las descargas de la aplicación, los servicios de belleza y las inscripciones en el programa de recompensas, aprovechando la base de casi 44 millones de miembros leales de Ulta. Los socios de marca no endémicos incluirán empresas como Hulu, PayPal y DoorDash.
Ulta Beauty (NASDAQ: ULTA)는 Rokt와 협력하여 2024년 홀리데이 시즌을 앞두고 리테일 미디어 네트워크인 UB Media를 확장합니다. 이번 협력으로 Ulta Beauty는 처음으로 비엔데믹 광고를 통합할 수 있게 되어, Ulta 플랫폼에서 판매되지 않는 브랜드들이 Transaction Moment™ 동안 맞춤형 프로모션을 제공할 수 있게 됩니다.
Rokt의 기술을 통해 Ulta Beauty는 고객 경험과 메시지 빈도를 완벽하게 제어하며 새로운 수익원을 창출할 수 있습니다. 이번 파트너십은 앱 다운로드, 뷰티 서비스, 리워드 프로그램 가입을 늘리는 것을 목표로 하며, Ulta의 거의 4400만 명의 충성 고객을 활용합니다. 비엔데믹 브랜드 파트너에는 Hulu, PayPal 및 DoorDash와 같은 기업이 포함될 것입니다.
Ulta Beauty (NASDAQ: ULTA) s'est associé à Rokt pour élargir son réseau de médias de vente au détail, UB Media, avant la saison des fêtes 2024. Cette collaboration permettra à Ulta Beauty d'incorporer pour la première fois de la publicité non endémique, permettant à des marques non vendues sur la plateforme d'Ulta de proposer des offres ciblées pendant le Transaction Moment™.
Grâce à la technologie de Rokt, Ulta Beauty a un contrôle total sur l'expérience client et la fréquence des messages, tout en débloquant de nouvelles sources de revenus. L'objectif de ce partenariat est d'augmenter les téléchargements de l'application, les services de beauté et les inscriptions aux programmes de fidélité, en profitant de la base de près de 44 millions de membres fidèles d'Ulta. Les partenaires de marques non endémiques comprendront des entreprises comme Hulu, PayPal et DoorDash.
Ulta Beauty (NASDAQ: ULTA) hat sich mit Rokt zusammengetan, um sein Einzelhandels-Mediennetzwerk, UB Media, vor der Urlaubszeit 2024 auszubauen. Diese Zusammenarbeit ermöglicht es Ulta Beauty, zum ersten Mal nicht-endemische Werbung einzuführen, sodass Marken, die nicht auf Ultas Plattform verkauft werden, gezielte Angebote während des Transaction Moment™ präsentieren können.
Durch die Technologie von Rokt erhält Ulta Beauty die vollständige Kontrolle über das Kundenerlebnis und die Häufigkeit der Botschaften und erschließt gleichzeitig neue Einnahmequellen. Das Ziel der Partnerschaft ist es, die App-Downloads, die Schönheitsdienstleistungen und die Anmeldungen für das Belohnungsprogramm zu steigern und dabei die Basis von fast 44 Millionen treuen Mitgliedern von Ulta zu nutzen. Nicht-endemische Markenpartner werden Unternehmen wie Hulu, PayPal und DoorDash umfassen.
- New revenue stream through non-endemic advertising
- Access to Rokt's network of 4.6 billion transactions in 2024
- Potential for increased app downloads and reward program sign-ups
- Enhanced monetization of existing 44 million loyalty member base
- None.
Insights
This partnership with Rokt represents a strategic expansion of Ulta Beauty's retail media network, UB Media, into non-endemic advertising. The move is well-timed ahead of the important holiday season and leverages Ulta's impressive 44 million loyalty program members. By integrating Rokt's AI-powered technology, Ulta can now monetize its post-purchase moments with ads from non-beauty brands like Hulu and PayPal, creating a new revenue stream without compromising the customer experience.
The retail media network market is experiencing rapid growth, with brands increasingly seeking first-party data access through retailers. This partnership positions Ulta to capture a larger share of digital advertising budgets, particularly from non-beauty advertisers looking to reach its valuable customer base. The ability to control ad content and frequency while maintaining personalization should help maintain customer satisfaction while driving incremental revenue.
Partnership Enables UB Media to Add Non-Endemic Ads to Its Ecosystem for the First Time
"We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience," said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. "We're committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests."
By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt's technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and hundreds of others.
"Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we're thrilled to partner with them to expand their UB Media business," said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. "Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."
Rokt's trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt's AI-powered relevance platform, built over the last 12 years, and scaled network power billions of transactions annually for the world's leading companies, including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty
Media Contact
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/ulta-beauty-partners-with-rokt-ahead-of-holiday-season-to-expand-its-retail-media-network-and-elevate-the-guest-experience-302285832.html
SOURCE ROKT Pte. Ltd.
FAQ
What is Ulta Beauty's (ULTA) new partnership with Rokt in 2024?
How will the Rokt partnership affect Ulta Beauty's (ULTA) revenue in 2024?
What new features will Ulta Beauty (ULTA) offer through the Rokt partnership?
