Ulta Beauty Aims to Spread Joy Across Generations With The Joy Council
Ulta Beauty, the largest beauty retailer in the US, has launched The Joy Council as part of its Joy Project initiative. The council, led by Deepak Chopra M.D. as honorary Chief of Joy, aims to help people find and experience joy in their daily lives. This initiative comes in response to Ulta Beauty's research revealing a joy deficit among American teens and adults.
The Joy Council includes fitness expert Ally Love, relationship expert Jillian Turecki, and Olympic champion Laurie Hernandez. They will create exclusive content, tips, and insights on joy, to be shared across Ulta Beauty's platforms. The initiative builds on the previous year's efforts to create the world's longest compliment chain on social media and in stores.
Ulta Beauty, il più grande rivenditore di bellezza negli Stati Uniti, ha lanciato The Joy Council come parte della sua iniziativa Joy Project. Il consiglio, guidato da Deepak Chopra M.D. in qualità di Chief of Joy onorario, ha lo scopo di aiutare le persone a trovare e vivere la gioia nella loro vita quotidiana. Questa iniziativa nasce in risposta alla ricerca di Ulta Beauty che ha rivelato un deficit di gioia tra gli adolescenti e gli adulti americani.
The Joy Council include l'esperta di fitness Ally Love, l'esperta di relazioni Jillian Turecki, e la campionessa olimpica Laurie Hernandez. Creeranno contenuti esclusivi, suggerimenti e approfondimenti sulla gioia, che saranno condivisi sulle piattaforme di Ulta Beauty. L'iniziativa si basa sugli sforzi dell'anno precedente per creare la catena di complimenti più lunga del mondo sui social media e nei negozi.
Ulta Beauty, el mayor minorista de belleza en Estados Unidos, ha lanzado The Joy Council como parte de su iniciativa Joy Project. El consejo, liderado por Deepak Chopra M.D. como Chief of Joy honorario, tiene como objetivo ayudar a las personas a encontrar y experimentar la alegría en su vida diaria. Esta iniciativa surge como respuesta a la investigación de Ulta Beauty que reveló un déficit de alegría entre los adolescentes y adultos estadounidenses.
The Joy Council incluye a la experta en fitness Ally Love, la experta en relaciones Jillian Turecki, y la campeona olímpica Laurie Hernandez. Estos crearán contenido exclusivo, consejos y perspectivas sobre la alegría, que se compartirán en las plataformas de Ulta Beauty. La iniciativa se basa en los esfuerzos del año anterior para crear la cadena de cumplidos más larga del mundo en las redes sociales y en las tiendas.
Ulta Beauty는 미국 최대의 뷰티 소매업체로서 Joy Project의 일환으로 The Joy Council을 출범했습니다. 이 위원회는 Deepak Chopra M.D.를 명예적인 Joy의 수장으로 하여 매일의 삶에서 기쁨을 찾고 경험할 수 있도록 돕는 것을 목표로 하고 있습니다. 이 이니셔티브는 미국의 청소년과 성인들 사이에서 기쁨의 결핍이 있음을 드러낸 Ulta Beauty의 연구에 대한 응답으로 시작되었습니다.
The Joy Council은 피트니스 전문가 Ally Love, 관계 전문가 Jillian Turecki, 올림픽 챔피언 Laurie Hernandez로 구성됩니다. 이들은 기쁨에 관한 독점 콘텐츠, 팁 및 통찰력을 제작하여 Ulta Beauty의 플랫폼에서 공유할 것입니다. 이 이니셔티브는 지난해 소셜 미디어와 매장에서 세계에서 가장 긴 칭찬 체인을 만들기 위한 노력을 기반으로 합니다.
Ulta Beauty, le plus grand détaillant de beauté aux États-Unis, a lancé The Joy Council dans le cadre de son initiative Joy Project. Ce conseil, dirigé par Deepak Chopra M.D. en tant que Chief of Joy honorifique, vise à aider les gens à trouver et à expérimenter la joie dans leur vie quotidienne. Cette initiative fait suite à une recherche d'Ulta Beauty révélant un déchirement joyeux chez les adolescents et les adultes américains.
The Joy Council comprend l'expert en fitness Ally Love, l'expert en relations Jillian Turecki, et la championne olympique Laurie Hernandez. Ils créeront du contenu exclusif, des conseils et des aperçus sur la joie à partager sur les plateformes d'Ulta Beauty. L'initiative s'appuie sur les efforts de l'année précédente pour créer la chaîne de compliments la plus longue au monde sur les réseaux sociaux et dans les magasins.
Ulta Beauty, der größte Beauty-Retailer in den USA, hat The Joy Council als Teil seiner Joy Project-Initiative ins Leben gerufen. Der Rat, geleitet von Deepak Chopra M.D. als ehrenamtlichem Chief of Joy, hat das Ziel, den Menschen zu helfen, Freude in ihrem täglichen Leben zu finden und zu erfahren. Diese Initiative ist eine Antwort auf die Forschung von Ulta Beauty, die einen Freudemangel unter amerikanischen Teenagern und Erwachsenen zeigt.
The Joy Council umfasst die Fitness-Expertin Ally Love, die Beziehungs-Expertin Jillian Turecki und Olympiasiegerin Laurie Hernandez. Sie werden exklusive Inhalte, Tipps und Einblicke zum Thema Freude erstellen, die über die Plattformen von Ulta Beauty geteilt werden. Die Initiative baut auf den Bemühungen des letzten Jahres auf, die längste Komplimentkette der Welt in sozialen Medien und Geschäften zu schaffen.
- Ulta Beauty's initiative addresses a significant social issue (joy deficit) that could resonate with customers
- Collaboration with well-known experts like Deepak Chopra may enhance brand credibility and appeal
- The Joy Project could potentially increase customer engagement and loyalty
- Exclusive content creation may drive traffic to Ulta Beauty's digital platforms
- None.
To address America’s joy deficit the beauty retailer taps its inner circle to take its Joy Project to new heights
Renowned well-being expert and author, Deepak Chopra M.D., serves as Ulta Beauty's Chief of Joy, with Olympic champion and mental health advocate, Laurie Hernandez, certified relationship expert, podcast host and author, Jillian Turecki, and fitness instructor, health coach and motivational speaker, Ally Love joining inaugural Joy Council. (Photo: Business Wire)
“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever,” says Michelle Crossan-Matos, chief marketing officer, Ulta Beauty. “The reality is many of us don’t know how or where to find it. At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster and the communities we belong to, and it’s our hope, that through the Joy Project and our newly established Joy Council, we will help people see the joy within and around them, so they can share that joy forward.”
As a pioneer in the world of mental, physical and spiritual well-being, Deepak Chopra M.D., brings a wealth of knowledge and expertise to The Joy Council. With a shared passion and personal mission to foster joy, and over 30 years at the forefront of the meditation and whole health movement, Chopra will share his best practices with consumers through custom content, exclusively for Ulta Beauty.
"Joy is the only measure of success,” says Chopra. “It is associated with gratitude, empathy, compassion and love, and opens the door to well-being and abundance. I am delighted to be working with Ulta Beauty as The Joy Project is fully aligned with my life's work. Together we can reach a critical mass of people for a more peaceful, just, sustainable, healthier and joyful world. It is the most urgent need of our times."
Ulta Beauty agrees. In 2023, the retailer conducted research that revealed a joy deficit plaguing American teens and adults. Acknowledging the inner critic and negative self-talk as the number one barrier to joy, Ulta Beauty launched The Joy Project in an effort to arm its more than 55,000 associates with the tools to silence their inner critic and help guests do the same. Now, with new research unveiling joy as a common thread among beauty enthusiasts of all ages,
In addition to Deepak Chopra M.D., the council includes renowned fitness instructor, health coach and motivational speaker Ally Love, certified relationship expert, podcast host and author, Jillian Turecki, and celebrated Olympic champion and mental health advocate, Laurie Hernandez, who together will reach millions of people with their unique perspective on joy and the tools and motivation to claim it through routines, passions and connections. Joy Council members will create exclusive content, tips and insights centered around joy to be shared across Ulta Beauty’s owned channels, and ultimately a joy hub on ulta.com, allowing access to the content all in one place. Content will celebrate the beauty of joy and the various pathways to embrace it, such as 21 Days of Joy Mantras from Deepak Chopra M.D., joyful movement and mindset practices, and tips on finding joy through relationships, self-care and self-expression, among others.
For more information about The Joy Project, visit www.ulta.com/company/about-us/joy-project, and follow along Ulta Beauty’s social platforms for Joy Council updates and more.
About Ulta Beauty:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912754198/en/
Crystal Carroll
Senior Director, Public Relations
ccarroll@ulta.com
Source: Ulta Beauty
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