New Research Finds 65% of Generation Z is Eager for Professional Development and Career Growth, Challenging Stereotypes Toward Newest Members of the Workforce
Udemy's new research challenges stereotypes about Generation Z (Gen Z) in the workplace. The study, based on over 6,500 responses, reveals that 65% of Gen Z are highly motivated by professional development, surpassing Millennials and Gen X. Despite high engagement with generative AI (GenAI), Gen Z is the most skeptical about AI's effectiveness in online learning.
Key findings include:
- 70% of Gen Z likely to use AI-driven personalized learning platforms
- 48% concerned about AI accuracy, 38% about potential bias
- 84% consider soft skills critical for professional success
- 94% dedicate at least an hour weekly to learning
- 44% prefer complete online courses for learning
The research suggests that employers should focus on responsible AI integration, soft skills development, and diverse learning formats to attract and retain Gen Z talent.
La nuova ricerca di Udemy sfida gli stereotipi sulla Generazione Z (Gen Z) nel posto di lavoro. Lo studio, basato su oltre 6.500 risposte, rivela che il 65% della Gen Z è fortemente motivato dallo sviluppo professionale, superando i Millennials e la Gen X. Nonostante l'alto coinvolgimento con l'IA generativa (GenAI), la Gen Z è la più scettica riguardo all'efficacia dell'IA nell'apprendimento online.
I principali risultati includono:
- Il 70% della Gen Z è propenso a utilizzare piattaforme di apprendimento personalizzate basate sull'IA
- Il 48% è preoccupato per l'accuratezza dell'IA, il 38% per potenziali pregiudizi
- Il 84% considera le competenze interpersonali fondamentali per il successo professionale
- Il 94% dedica almeno un'ora settimanale all'apprendimento
- Il 44% preferisce corsi online completi per l'apprendimento
La ricerca suggerisce che i datori di lavoro dovrebbero concentrarsi su un'integrazione responsabile dell'IA, sullo sviluppo delle competenze interpersonali e su formati di apprendimento diversificati per attrarre e trattenere i talenti della Gen Z.
La nueva investigación de Udemy desafía los estereotipos sobre la Generación Z (Gen Z) en el lugar de trabajo. El estudio, basado en más de 6,500 respuestas, revela que el 65% de la Gen Z está altamente motivado por el desarrollo profesional, superando a los Millennials y la Gen X. A pesar del alto compromiso con la IA generativa (GenAI), la Gen Z es la más escéptica respecto a la efectividad de la IA en el aprendizaje en línea.
Los hallazgos clave incluyen:
- El 70% de la Gen Z probablemente utilizará plataformas de aprendizaje personalizadas impulsadas por IA
- El 48% está preocupado por la precisión de la IA, el 38% por posibles sesgos
- El 84% considera que las habilidades interpersonales son críticas para el éxito profesional
- El 94% dedica al menos una hora semanal al aprendizaje
- El 44% prefiere cursos en línea completos para aprender
La investigación sugiere que los empleadores deben centrarse en la integración responsable de la IA, el desarrollo de habilidades interpersonales y en formatos de aprendizaje diversos para atraer y retener el talento de la Gen Z.
우데미(Udemy)의 새로운 연구는 직장에서 Z세대(Gen Z)에 대한 고정관념에 도전합니다. 6,500명 이상의 응답을 바탕으로 한 이 연구는 Z세대의 65%가 직업 개발에 높은 동기를 부여받고 있으며, 이는 밀레니얼 세대(Millennials)와 X세대를 초월합니다. 생성형 AI(GenAI)에 대한 높은 참여에도 불구하고, Z세대는 온라인 학습에서 AI의 효과에 대해 가장 회의적입니다.
주요 발견 사항은 다음과 같습니다:
- Z세대의 70%는 AI 기반 개인화 학습 플랫폼을 사용할 가능성이 높습니다
- 48%는 AI의 정확성에 대해 우려하고, 38%는 잠재적인 편향에 대해 걱정합니다
- 84%는 직업 성공을 위한 소프트 스킬이 매우 중요하다고 생각합니다
- 94%는 매주 최소 1시간을 학습에 할애합니다
- 44%는 학습을 위해 전체 온라인 과정을 선호합니다
연구는 고용주가 Z세대 인재를 유치하고 유지하기 위해 책임 있는 AI 통합, 소프트 스킬 개발 및 다양한 학습 형식에 집중해야 한다고 제안합니다.
La nouvelle recherche d'Udemy remet en question les stéréotypes concernant la génération Z (Gen Z) sur le lieu de travail. L'étude, basée sur plus de 6 500 réponses, révèle que 65 % de la Gen Z est fortement motivée par le développement professionnel, surpassant ainsi les Millennials et la génération X. Malgré un fort engagement envers l'IA générative (GenAI), la Gen Z reste la plus sceptique quant à l'efficacité de l'IA dans l'apprentissage en ligne.
Les principales conclusions incluent :
- 70 % de la Gen Z sont susceptibles d'utiliser des plateformes d'apprentissage personnalisées alimentées par l'IA
- 48 % s'inquiètent de l'exactitude de l'IA, 38 % de biais potentiels
- 84 % considèrent que les compétences interpersonnelles sont essentielles pour le succès professionnel
- 94 % consacrent au moins une heure par semaine à l'apprentissage
- 44 % préfèrent des cours en ligne complets pour apprendre
La recherche suggère que les employeurs devraient se concentrer sur l'intégration responsable de l'IA, le développement des compétences interpersonnelles et des formats d'apprentissage diversifiés afin d'attirer et de retenir les talents de la génération Z.
Die neue Forschung von Udemy stellt Stereotypen über die Generation Z (Gen Z) am Arbeitsplatz in Frage. Die Studie, die auf über 6.500 Antworten basiert, zeigt, dass 65% der Gen Z stark von beruflicher Weiterbildung motiviert sind, was Millennials und der Gen X überlegen ist. Trotz des hohen Engagements mit generativer KI (GenAI) ist die Gen Z am skeptischsten gegenüber der Wirksamkeit von KI im Online-Lernen.
Wichtige Ergebnisse sind:
- 70% der Gen Z könnten personalisierte Lernplattformen, die auf KI basieren, nutzen
- 48% sind besorgt über die Genauigkeit der KI, 38% über mögliche Vorurteile
- 84% halten Soft Skills für entscheidend für den beruflichen Erfolg
- 94% widmen mindestens eine Stunde pro Woche dem Lernen
- 44% ziehen vollständige Online-Kurse für das Lernen vor
Die Forschung legt nahe, dass Arbeitgeber sich auf eine verantwortungsvolle Integration von KI, die Entwicklung von Soft Skills und vielfältige Lernformate konzentrieren sollten, um Talente der Gen Z anzuziehen und zu halten.
- 65% of Gen Z respondents are highly motivated by professional development
- 70% of Gen Z likely to use AI-driven personalized learning platforms
- 84% of Gen Z consider soft skills critical for professional success
- 94% of Gen Z dedicate at least an hour weekly to learning
- Gen Z courses on Udemy platform have attracted over 4 million enrollments in the last year
- 48% of Gen Z concerned about AI accuracy in learning platforms
- 38% of Gen Z worried about potential bias in AI-driven learning experiences
Insights
This research provides valuable insights into Gen Z's workplace preferences, challenging common stereotypes. 65% of Gen Z respondents are motivated by professional development, surpassing Millennials and Gen X. This eagerness for growth could lead to increased demand for learning and development solutions, potentially benefiting companies like Udemy.
The report highlights Gen Z's interest in AI-driven learning (
With Gen Z predicted to make up
The research reveals intriguing trends in Gen Z's approach to technology and learning. Despite their digital nativity, Gen Z shows a surprising skepticism towards AI in online learning, indicating a nuanced understanding of AI's potential and limitations. This could drive demand for more transparent and explainable AI systems in ed-tech.
The high engagement with GenAI courses on Udemy's platform (4 million enrollments in the last year) suggests a significant market opportunity for AI-related educational content. However, the emphasis on soft skills like communication (
While this research doesn't provide direct financial figures, it offers insights that could impact Udemy's (NASDAQ: UDMY) business model and growth prospects. The strong interest in professional development among Gen Z (
The surge in GenAI course enrollments (8 new enrollments per minute) indicates a lucrative trend that could boost Udemy's revenue. However, the company will need to invest in responsible AI implementation to address Gen Z's concerns about AI accuracy and bias.
As Gen Z becomes a larger part of the workforce, Udemy's ability to cater to their learning preferences, particularly for complete online courses (
Latest Udemy research identifies the skills Gen Z is looking to develop, how to integrate AI into this generation’s learning programs, and where leaders can support rapid upskilling
Gen Z is predicted to account for
“Gen Z is not the first generation to usher in change for the workforce. From Millennials to Gen X, to Boomers, each generation has created new opportunities for leaders to reassess their approach to learning and development to engage workers in continuous upskilling,” said Greg Brown, President and CEO at Udemy. “This report offers a guide for leaders to help Gen Z upskill at the pace of change demanded by technologies like generative AI, in turn setting the newest members of the workforce up for success while positioning organizations for long-term growth.”
Gen Z in the Workplace: Welcoming the Next Generation deconstructs several Gen Z stereotypes and explores critical themes for employers to consider when engaging with this generation:
Gen Z embraces AI-driven learning – but demands it be done responsibly
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Most Gen Z respondents (
70% ) indicated they will likely use an online learning platform that offers an AI-driven personalized learning experience. Despite this interest in leveraging AI for learning, Gen Z is also concerned about the accuracy of AI (48% ) and potential bias (38% ) in AI-driven personalized learning experiences. - Gen Z, Millennials, and Gen X are all hungry to learn how to use GenAI effectively. GenAI courses on the Udemy platform have attracted more than four million enrollments in the last year alone, with eight new enrollments occurring every minute. While harnessing AI's power appeals to Gen Z workers, leaders must assess how and where to deploy AI to ensure it enhances Gen Z learners’ experience and does not compromise the process through bias or inaccuracy.
Gen Z’s career trajectory hinges on honing essential soft skills
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While Gen Z does see value in building programming (
36% ) and artificial intelligence skills (30% ) to better prepare for work, they’re also keen to develop skills like communication (30% ) and critical thinking/problem-solving (26% ). -
Most Gen Z respondents (
84% ) consider soft skills critical to professional success. As soft skills become increasingly crucial in the workforce, leaders can use tools like Udemy’s Intelligent Skills Platform to identify Gen Z’s soft skills gaps and develop their skill sets. In turn, other generations can learn from Gen Z how to use soft skills effectively in the workplace for career enhancement that also contributes to business success.
As Gen Z craves knowledge, HR and L&D leaders must rise to the challenge
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Nearly all Gen Z survey respondents (
94% ) dedicate at least an hour weekly to learning. Gen Z’s primary preferred learning method is through complete online courses (44% ), followed by real-world projects (12% ). - Gen Z’s preference for sustained and situational learning methods contradicts stereotypes suggesting their primary method of absorbing information is in short video snippets via social media. As workforce demographics shift toward Gen Z, learning and development leaders can design learning programs with their preferences in mind, or consider offering varied learning formats like cohort-based learning to bridge generational learning and communication preferences.
To dive deeper into what Gen Z is looking to learn at work, download Gen Z in the Workplace: Welcoming the Next Generation. To access courses designed to develop Gen Z’s most in-demand skill sets, visit udemy.com/personal-plan. To learn how organizations can partner with Udemy Business to develop the next generation's skills in the workforce, visit business.udemy.com.
About Udemy
Udemy (Nasdaq: UDMY) transforms lives through learning by ensuring everyone has access to the latest and most relevant skills. Through the Udemy Intelligent Skills Platform and a global community of diverse and knowledgeable instructors, millions of learners gain expertise in a wide range of technical and professional skills — from generative AI to leadership. The Udemy marketplace provides learners with thousands of up-to-date courses in dozens of languages, offering a variety of solutions to achieve their goals. Udemy Business empowers enterprises to offer on-demand learning for all employees, immersive learning for tech teams through Udemy Business Pro, and cohort learning for leaders through Udemy Business Leadership Academy. Udemy Business customers include FenderⓇ, Glassdoor, On24, The World Bank and Volkswagen. Udemy is headquartered in
Methodology
This report is based on insights from a quantitative survey conducted by Udemy's Market Research team between April 1 and May 7, 2024. The survey gathered responses from 6,677 global learners spanning multiple generations, including Generation Z, Millennials, and Generation X. Participants were drawn from ten countries—Australia,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240820577329/en/
Media Contact
Paxton Mittleman
Corporate Communications Manager
press@udemy.com
Investor Contact
Dennis Walsh
Vice President, Investor Relations
dennis.walsh@udemy.com
Source: Udemy
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