Uber Eats Partners with FreshDirect to Offer Same-Day and On-Demand Grocery Delivery
Uber Technologies (NYSE: UBER) has announced a significant expansion of its grocery delivery service by partnering with FreshDirect, New York City's leading online fresh food grocer. This marks FreshDirect's first integration with a third-party delivery platform.
Through the Uber Eats app, NYC customers can now access FreshDirect's complete catalog of farm-fresh produce, premium meats, seafood, dairy products, and household essentials with same-day and on-demand delivery options, often within one hour. FreshDirect, established in 2002, is known for its direct relationships with local farmers and suppliers, delivering products up to seven days fresher than traditional grocery stores.
The partnership leverages Uber's delivery network and technology with FreshDirect's high-quality grocery selection. Customers can place orders through the Uber Eats app's grocery category, with Uber One members enjoying benefits like zero delivery fees on eligible orders.
Uber Technologies (NYSE: UBER) ha annunciato una significativa espansione del suo servizio di consegna di generi alimentari collaborando con FreshDirect, il principale negozio online di cibo fresco di New York City. Questo segna la prima integrazione di FreshDirect con una piattaforma di consegna di terze parti.
Attraverso l'app di Uber Eats, i clienti di NYC possono ora accedere all'intero catalogo di prodotti freschi di FreshDirect, che include frutta e verdura di stagione, carni pregiate, frutti di mare, prodotti lattiero-caseari e articoli per la casa, con opzioni di consegna lo stesso giorno e su richiesta, spesso entro un'ora. FreshDirect, fondata nel 2002, è conosciuta per le sue relazioni dirette con agricoltori e fornitori locali, offrendo prodotti fino a sette giorni più freschi rispetto ai negozi di alimentari tradizionali.
La partnership sfrutta la rete di consegna e la tecnologia di Uber insieme alla selezione di generi alimentari di alta qualità di FreshDirect. I clienti possono effettuare ordini attraverso la categoria generi alimentari dell'app Uber Eats, con i membri di Uber One che godono di vantaggi come zero spese di consegna sugli ordini idonei.
Uber Technologies (NYSE: UBER) ha anunciado una expansión significativa de su servicio de entrega de comestibles al asociarse con FreshDirect, el principal minorista de alimentos frescos en línea de la ciudad de Nueva York. Esta es la primera integración de FreshDirect con una plataforma de entrega de terceros.
A través de la aplicación de Uber Eats, los clientes de NYC ahora pueden acceder al catálogo completo de productos frescos de FreshDirect, que incluye frutas y verduras de granja, carnes premium, mariscos, productos lácteos y artículos esenciales para el hogar, con opciones de entrega el mismo día y bajo demanda, a menudo en una hora. FreshDirect, fundada en 2002, es conocida por sus relaciones directas con agricultores y proveedores locales, entregando productos hasta siete días más frescos que las tiendas de comestibles tradicionales.
La asociación aprovecha la red de entrega y la tecnología de Uber junto con la selección de comestibles de alta calidad de FreshDirect. Los clientes pueden realizar pedidos a través de la categoría de comestibles de la aplicación Uber Eats, con los miembros de Uber One disfrutando de beneficios como cero tarifas de entrega en pedidos elegibles.
우버 테크놀로지스 (NYSE: UBER)는 뉴욕시의 주요 온라인 신선식품 판매업체인 프레시다이렉트와 협력하여 식료품 배달 서비스를 대폭 확장한다고 발표했습니다. 이는 프레시다이렉트가 제3자 배달 플랫폼과 통합하는 첫 번째 사례입니다.
우버 이츠 앱을 통해 뉴욕시 고객들은 프레시다이렉트의 농장에서 갓 수확한 농산물, 프리미엄 육류, 해산물, 유제품 및 가정 필수품의 전체 카탈로그에 접근할 수 있으며, 당일 및 요청에 따른 배달 옵션을 제공받아 종종 한 시간 이내에 배달됩니다. 2002년에 설립된 프레시다이렉트는 지역 농부 및 공급업체와의 직접적인 관계로 유명하며, 전통적인 식료품점보다 최대 일주일 더 신선한 제품을 제공합니다.
이번 파트너십은 우버의 배달 네트워크와 기술을 프레시다이렉트의 고품질 식료품 선택과 결합합니다. 고객들은 우버 이츠 앱의 식료품 카테고리를 통해 주문할 수 있으며, 우버 원 회원은 자격이 있는 주문에 대해 배송료가 면제되는 혜택을 누릴 수 있습니다.
Uber Technologies (NYSE: UBER) a annoncé une expansion significative de son service de livraison de courses en s'associant à FreshDirect, le principal détaillant en ligne d'aliments frais de New York City. Cela marque la première intégration de FreshDirect avec une plateforme de livraison tierce.
Grâce à l'application Uber Eats, les clients de NYC peuvent désormais accéder à l'intégralité du catalogue de produits frais de FreshDirect, comprenant des fruits et légumes de saison, des viandes de qualité, des fruits de mer, des produits laitiers et des articles essentiels pour la maison, avec des options de livraison le jour même et à la demande, souvent dans l'heure. FreshDirect, fondée en 2002, est reconnue pour ses relations directes avec les agriculteurs et les fournisseurs locaux, livrant des produits jusqu'à sept jours plus frais que les supermarchés traditionnels.
Ce partenariat tire parti du réseau de livraison et de la technologie d'Uber, associé à la sélection de produits alimentaires de haute qualité de FreshDirect. Les clients peuvent passer des commandes via la catégorie épicerie de l'application Uber Eats, les membres d'Uber One bénéficiant d'avantages tels que des frais de livraison nuls sur les commandes éligibles.
Uber Technologies (NYSE: UBER) hat eine bedeutende Erweiterung seines Lebensmittel-Lieferservices bekannt gegeben, indem es mit FreshDirect, dem führenden Online-Anbieter für frische Lebensmittel in New York City, zusammenarbeitet. Dies ist die erste Integration von FreshDirect mit einer Drittanbieter-Lieferplattform.
Über die Uber Eats-App können Kunden in NYC jetzt auf das vollständige Sortiment an frischen Produkten von FreshDirect zugreifen, darunter frisches Obst und Gemüse, hochwertige Fleischwaren, Meeresfrüchte, Milchprodukte und Haushaltsartikel, mit Same-Day- und On-Demand-Lieferoptionen, oft innerhalb einer Stunde. FreshDirect, gegründet im Jahr 2002, ist bekannt für seine direkten Beziehungen zu lokalen Landwirten und Lieferanten und liefert Produkte bis zu sieben Tage frischer als traditionelle Lebensmittelgeschäfte.
Die Partnerschaft nutzt das Liefernetzwerk und die Technologie von Uber in Kombination mit der hochwertigen Lebensmittelauswahl von FreshDirect. Kunden können Bestellungen über die Lebensmittelkategorie der Uber Eats-App aufgeben, wobei Mitglieder von Uber One von Vorteilen wie null Liefergebühren bei berechtigten Bestellungen profitieren.
- First-ever third-party integration for FreshDirect expands UBER's grocery delivery footprint
- Partnership provides access to new customer base in NYC market
- Integration with Uber One membership program creates additional revenue stream
- Same-day delivery capability enhances competitive position in grocery delivery market
- to New York City market only
- Potential margin pressure from delivery fee discounts for Uber One members
Insights
Uber's partnership with FreshDirect represents a strategic expansion of its grocery delivery segment, which has become an increasingly important component of the company's diversification strategy. By adding FreshDirect's premium grocery catalog to its platform, Uber enhances its value proposition in the competitive NYC market.
This deal aligns with Uber's "super app" strategy of expanding beyond ride-sharing into multiple service categories. The grocery delivery segment provides counter-cyclical revenue streams that complement ride-sharing, potentially reducing overall business volatility. While financial terms weren't disclosed, premium offerings like FreshDirect typically command higher delivery fees and may offer better economics than mass-market grocery options.
For investors, this partnership demonstrates Uber's continued execution in expanding its total addressable market within existing geographic footprints, effectively leveraging the fixed costs of their delivery network. Uber can further monetize its existing customer base while competing more effectively against dedicated grocery delivery services.
Given Uber's
This partnership highlights the ongoing convergence between technology platforms and traditional retail segments. For FreshDirect, it represents the first time their catalog will be available for on-demand delivery through a third-party app, giving them immediate access to Uber's substantial customer base without building additional delivery infrastructure.
What's particularly notable is how this partnership creates a more efficient supply chain - combining FreshDirect's direct-from-source model with Uber's sophisticated last-mile capabilities. By offering delivery in as little as one hour, they're addressing urban consumers' increasing expectations for convenience without sacrificing quality.
The NYC market serves as an ideal testing ground given its density, affluence, and FreshDirect's established brand presence. For Uber, adding FreshDirect represents a strategic move upmarket in grocery delivery, targeting higher-income consumers who prioritize quality over price sensitivity.
This partnership also demonstrates how traditional online grocers like FreshDirect (founded in 2002) are adapting to the evolving delivery landscape dominated by platforms like Uber. By maintaining their premium brand positioning while leveraging Uber's delivery technology, FreshDirect can potentially expand its customer reach while focusing on its core competency of sourcing and offering high-quality, fresh food products.
Starting today, FreshDirect’s selection of farm-fresh produce, premium meats and seafood, dairy products, and household essentials will be available for ordering through the Uber Eats app. Uber customers in
Bringing FreshDirect’s Unmatched Quality to Uber Eats
Since its founding in 2002, FreshDirect has been a pioneer in online grocery shopping, specializing in delivering fresh, high-quality, and locally sourced food directly to consumers. By working directly with local farmers, fishermen, growers, distillers, and food manufacturers, FreshDirect streamlines the supply chain, ensuring products reach customers faster—up to seven days fresher than traditional grocery stores.
FreshDirect will now offer delivery to Uber Eats’ extensive customer base, offering even more options for same-day delivery and further expanding its reach. By joining Uber Eats, FreshDirect enables customers to get their favorite groceries on demand through their Uber or Uber Eats apps, often in as little as one hour. Whether it’s fresh fruits and vegetables, responsibly sourced seafood, or freshly prepared meals, customers will now have access to top-tier ingredients without the wait.
“This collaboration with Uber Eats marks a significant step forward for FreshDirect,” said Metin Hacioglu, Deputy CEO, FreshDirect. “Our customers rely on us for the freshest, highest quality food and groceries, and now, with Uber’s technology and delivery expertise, we can offer them the same exceptional products they love—faster and more conveniently than ever.”
Expanding Grocery Access with Uber Eats
The launch of FreshDirect on Uber Eats is part of Uber’s broader commitment to expanding its grocery delivery footprint and providing consumers with more choice and flexibility in how they shop for food. Uber has rapidly grown its grocery and retail offerings, partnering with leading supermarkets, specialty food retailers, and convenience stores to meet the evolving needs of consumers.
“We’re thrilled to welcome FreshDirect to Uber Eats,” said Hashim Amin, Uber’s Head of Grocery & Retail in
How It Works
Customers in
- Open the Uber Eats app and navigate to the “Grocery” category.
- Search for FreshDirect and browse the full selection of fresh produce, meats, seafood, dairy, bakery items, prepared meals, and more.
- Add items to your cart, select your preferred delivery time, and place your order.
- Track your order in real-time as an Uber Eats delivery partner brings your FreshDirect groceries directly to your doorstep.
A Seamless Grocery Shopping Experience
By leveraging product features like scheduled, gifted or group orders, Uber Eats customers can enjoy a seamless grocery delivery experience—whether they need ingredients for dinner that night, prepared platters for hosting, last-minute essentials, or their favorite specialty items.
Additionally, Uber One members can unlock exclusive benefits, including
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About FreshDirect
FreshDirect is a leading online grocer that is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. The company achieves this by upholding higher standards, sourcing locally and sustainably, and caring more for the people and communities they serve. Headquartered in the
†Taxes and fees may still apply. See app for membership details.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250306801266/en/
Media Contacts:
Uber
press@uber.com
FreshDirect
ljangl@freshdirect.com
Source: Uber Technologies, Inc.
FAQ
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