Uber Eats and Sally Beauty Partner to Offer On-Demand Delivery of Beauty Supplies Nationwide
Uber Technologies (NYSE: UBER) and Sally Beauty have announced a nationwide partnership to offer on-demand delivery of beauty supplies through the Uber Eats platform. This marks Uber Eats' first national beauty partnership, enabling customers to order hair care products, hair color, nail products, and styling tools directly through the app.
To celebrate the launch, customers can receive 50% off orders of $50 or more through March 31st. Uber One members will continue to enjoy $0 Delivery Fees on eligible orders. The partnership enhances Sally Beauty's digital presence and expands their same-day delivery reach nationwide.
The service provides access to best-selling brands including bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella, and XMONDO. Customers can easily browse and order products through the Uber Eats app's Retail or Beauty category, with real-time order tracking.
Uber Technologies (NYSE: UBER) e Sally Beauty hanno annunciato una partnership a livello nazionale per offrire la consegna on-demand di forniture per la bellezza attraverso la piattaforma Uber Eats. Questo segna la prima partnership nazionale di bellezza per Uber Eats, consentendo ai clienti di ordinare prodotti per la cura dei capelli, colorazione dei capelli, prodotti per unghie e strumenti per lo styling direttamente tramite l'app.
Per celebrare il lancio, i clienti possono ricevere 50% di sconto sugli ordini di $50 o più fino al 31 marzo. I membri di Uber One continueranno a godere di spese di consegna di $0 su ordini idonei. La partnership migliora la presenza digitale di Sally Beauty ed espande la loro portata di consegna nello stesso giorno a livello nazionale.
Il servizio offre accesso a marchi best-seller tra cui bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella e XMONDO. I clienti possono facilmente navigare e ordinare prodotti attraverso la categoria Retail o Beauty dell'app Uber Eats, con tracciamento degli ordini in tempo reale.
Uber Technologies (NYSE: UBER) y Sally Beauty han anunciado una asociación a nivel nacional para ofrecer entrega a demanda de suministros de belleza a través de la plataforma Uber Eats. Esto marca la primera asociación nacional de belleza de Uber Eats, lo que permite a los clientes ordenar productos para el cuidado del cabello, coloración del cabello, productos para uñas y herramientas de peinado directamente a través de la aplicación.
Para celebrar el lanzamiento, los clientes pueden recibir 50% de descuento en pedidos de $50 o más hasta el 31 de marzo. Los miembros de Uber One seguirán disfrutando de tarifas de entrega de $0 en pedidos elegibles. La asociación mejora la presencia digital de Sally Beauty y amplía su alcance de entrega el mismo día a nivel nacional.
El servicio proporciona acceso a marcas más vendidas, incluyendo bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella y XMONDO. Los clientes pueden navegar y ordenar productos fácilmente a través de la categoría Retail o Beauty de la aplicación Uber Eats, con seguimiento de pedidos en tiempo real.
우버 테크놀로지스 (NYSE: UBER)와 샐리 뷰티는 우버 이츠 플랫폼을 통해 뷰티 용품의 주문형 배달을 제공하는 전국적인 파트너십을 발표했습니다. 이는 우버 이츠의 첫 번째 국가적 뷰티 파트너십으로, 고객이 앱을 통해 헤어 케어 제품, 헤어 컬러, 네일 제품 및 스타일링 도구를 직접 주문할 수 있게 합니다.
출시를 기념하여 고객은 3월 31일까지 $50 이상의 주문에서 50% 할인을 받을 수 있습니다. 우버 원 회원은 적격 주문에 대해 $0 배달 요금을 계속 누릴 수 있습니다. 이 파트너십은 샐리 뷰티의 디지털 존재감을 강화하고 전국적으로 당일 배달 범위를 확장합니다.
이 서비스는 bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella 및 XMONDO와 같은 베스트셀러 브랜드에 대한 접근을 제공합니다. 고객은 우버 이츠 앱의 리테일 또는 뷰티 카테고리를 통해 제품을 쉽게 탐색하고 주문할 수 있으며, 실시간 주문 추적 기능이 제공됩니다.
Uber Technologies (NYSE: UBER) et Sally Beauty ont annoncé un partenariat national pour offrir une livraison à la demande de fournitures de beauté via la plateforme Uber Eats. Cela marque le premier partenariat national de beauté d'Uber Eats, permettant aux clients de commander des produits de soins capillaires, de coloration, des produits pour les ongles et des outils de coiffage directement via l'application.
Pour célébrer le lancement, les clients peuvent bénéficier de 50% de réduction sur les commandes de 50 $ ou plus jusqu'au 31 mars. Les membres d'Uber One continueront à profiter de frais de livraison de 0 $ sur les commandes éligibles. Ce partenariat renforce la présence numérique de Sally Beauty et élargit leur portée de livraison le jour même à l'échelle nationale.
Le service donne accès à des marques best-sellers telles que bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella et XMONDO. Les clients peuvent facilement parcourir et commander des produits via la catégorie Retail ou Beauty de l'application Uber Eats, avec un suivi des commandes en temps réel.
Uber Technologies (NYSE: UBER) und Sally Beauty haben eine landesweite Partnerschaft angekündigt, um die Lieferung von Schönheitsprodukten auf Abruf über die Uber Eats-Plattform anzubieten. Dies markiert die erste nationale Schönheitspartnerschaft von Uber Eats, die es den Kunden ermöglicht, Haarpflegeprodukte, Haarfarben, Nagelprodukte und Styling-Tools direkt über die App zu bestellen.
Zur Feier des Starts können Kunden 50% Rabatt auf Bestellungen von $50 oder mehr bis zum 31. März erhalten. Uber One-Mitglieder genießen weiterhin $0 Liefergebühren auf berechtigte Bestellungen. Die Partnerschaft verbessert die digitale Präsenz von Sally Beauty und erweitert deren Same-Day-Lieferung landesweit.
Der Service bietet Zugang zu Bestsellermarken wie bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella und XMONDO. Kunden können Produkte einfach über die Einzelhandels- oder Beauty-Kategorie der Uber Eats-App durchsuchen und bestellen, mit Echtzeit-Bestellverfolgung.
- First national beauty retail partnership for Uber Eats, expanding into new market segment
- Enhances digital presence and same-day delivery capabilities for both companies
- Significant promotional discount (50% off $50+) to drive initial customer adoption
- -time promotional offering may impact initial profit margins
- Faces competition from established beauty retailers with existing delivery services
Insights
Uber's partnership with Sally Beauty represents a calculated move to diversify the Uber Eats platform beyond its core food delivery business. This is Uber's first national beauty retail partnership, marking another step in the company's super-app strategy to become a comprehensive delivery platform.
The strategic value lies in Uber's ability to leverage its existing technology infrastructure and courier network to enter adjacent retail categories with minimal incremental costs. Beauty products—particularly emergency hair color touch-ups or nail supplies—create use cases that complement rather than cannibalize food delivery, potentially increasing platform engagement during non-peak food hours.
For Uber, this partnership enhances its Uber One membership value proposition by extending benefits to beauty products, potentially improving retention metrics and lifetime value. The aggressive promotional offer (50% off orders over
While this expansion aligns with Uber's broader strategy to diversify delivery offerings, the financial impact will likely be modest relative to Uber's
This partnership addresses evolving consumer expectations for immediate gratification in retail categories beyond food. The on-demand beauty delivery market represents an underserved opportunity with distinct use cases—emergency replacements, last-minute preparations, and impulse purchases—that align well with Uber's logistics capabilities.
The timing is strategic, as beauty consumers increasingly expect omnichannel access to products. Sally Beauty's product mix of professional-grade hair color, care, and nail products creates distinctive delivery opportunities compared to general merchandise retailers. The inclusion of trending brands like bondbar, Dashing Diva, and XMONDO suggests a focus on attracting younger, digitally-native consumers.
From a competitive standpoint, this move positions Uber against both specialized beauty retailers expanding their same-day delivery capabilities and other delivery platforms diversifying beyond their core offerings. The beauty category offers higher margins than grocery but lower frequency than restaurant orders—representing a middle ground that could improve unit economics if properly executed.
Consumer adoption will depend heavily on price sensitivity (hence the launch promotion) and whether the convenience factor justifies potential delivery fees. While this partnership alone won't transform Uber's financial trajectory, it establishes a foothold in a promising category with potential for customer acquisition beyond Uber's traditional user base.
Starting today, customers can shop hair care for all types and textures, hair color, nail products, and more from Sally Beauty locations nationwide —directly through the Uber Eats app—with flexible delivery options to fit their schedules. Whether customers need a last-minute nail touch-up, the latest trending styling tool, or products to complete their hair color look at home, they can now access Sally Beauty’s trusted products at the tap of a button.
To celebrate the launch, new and existing Uber Eats customers can take advantage of an exclusive promotion:
A Convenient Solution for Beauty Lovers
For six decades, Sally Beauty has been the trusted destination for beauty enthusiasts, offering a curated selection of quality products that meet a wide range of hair types, textures, and the latest nail innovations. By partnering with Uber Eats, Sally Beauty is enhancing its digital presence to provide customers with faster, more seamless access to their favorite products.
“At Sally Beauty, our customers want access to their favorite products exactly when they need them—whether it's for a last-minute nail look or an at-home hair color refresh,” said Natalie Lockhart, Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty Holdings. “Being the first beauty retailer to partner with Uber Eats allows us to take convenience to the next level, further expanding our same-day delivery reach nationwide, making our quality products more accessible than ever before.”
Expanding Uber Eats’ Retail Offerings
The addition of Sally Beauty to Uber Eats highlights Uber’s continued commitment to diversifying its offerings beyond food and grocery delivery, ensuring customers can access everyday essentials—including hair and nail products—with ease.
“At Uber Eats, we’re constantly looking for new ways to meet our customers’ needs,” said Hashim Amin, Uber’s Head of Retail in
How It Works
Shopping Sally Beauty on Uber Eats is simple and seamless:
- Open the Uber Eats app and navigate to the Retail or Beauty category.
- Search for Sally Beauty and browse the extensive selection of hair color, care, nail products, and more.
- Add items to your cart, choose a delivery time, and place your order.
- Track your order in real-time as a courier brings your beauty must-haves straight to your doorstep.
Sally Beauty’s Uber Eats storefront features an array of best-selling brands, including bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella, XMONDO, and more, ensuring customers can access a range of award-winning products whenever inspiration strikes.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Sally Beauty Holdings, Inc.: Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250325794592/en/
Uber Press Contact: press@uber.com
Sally Beauty Holdings, Inc. Press Contact: sallybeautypr@praytellagency.com
Source: Uber Technologies, Inc.
FAQ
What is the discount offered for Sally Beauty products on Uber Eats?
Which beauty brands are available through UBER's partnership with Sally Beauty?
How do I order Sally Beauty products through UBER Eats?
What benefits do Uber One members get from the Sally Beauty partnership?
