Uber Eats and Sally Beauty Partner to Offer On-Demand Delivery of Beauty Supplies Nationwide

SAN FRANCISCO--(BUSINESS WIRE)-- Uber Technologies, Inc. (NYSE: UBER) and Sally Beauty, the leading retailer of professional hair color and care under Sally Beauty Holdings, Inc. (NYSE: SBH), today announced a new partnership that brings Sally Beauty’s extensive product selection to the Uber Eats platform nationwide. This collaboration—Uber Eats’ first national beauty partnership— makes it easier than ever for beauty enthusiasts to get must-have products delivered straight to their door, on demand.

Starting today, customers can shop hair care for all types and textures, hair color, nail products, and more from Sally Beauty locations nationwide —directly through the Uber Eats app—with flexible delivery options to fit their schedules. Whether customers need a last-minute nail touch-up, the latest trending styling tool, or products to complete their hair color look at home, they can now access Sally Beauty’s trusted products at the tap of a button.

To celebrate the launch, new and existing Uber Eats customers can take advantage of an exclusive promotion: 50% off orders of $50 or more through March 31st^†, making it even more convenient to stock up on beauty essentials. Additionally, Uber One members will continue to enjoy exclusive benefits, including $0 Delivery Fees on eligible orders^††.

A Convenient Solution for Beauty Lovers

For six decades, Sally Beauty has been the trusted destination for beauty enthusiasts, offering a curated selection of quality products that meet a wide range of hair types, textures, and the latest nail innovations. By partnering with Uber Eats, Sally Beauty is enhancing its digital presence to provide customers with faster, more seamless access to their favorite products.

“At Sally Beauty, our customers want access to their favorite products exactly when they need them—whether it's for a last-minute nail look or an at-home hair color refresh,” said Natalie Lockhart, Group Vice President of Strategy, Customer Insights & Digital Experience at Sally Beauty Holdings. “Being the first beauty retailer to partner with Uber Eats allows us to take convenience to the next level, further expanding our same-day delivery reach nationwide, making our quality products more accessible than ever before.”

Expanding Uber Eats’ Retail Offerings

The addition of Sally Beauty to Uber Eats highlights Uber’s continued commitment to diversifying its offerings beyond food and grocery delivery, ensuring customers can access everyday essentials—including hair and nail products—with ease.

“At Uber Eats, we’re constantly looking for new ways to meet our customers’ needs,” said Hashim Amin, Uber’s Head of Retail in North America. “Partnering with Sally Beauty brings professional-grade beauty products straight to consumers on-demand—making high-quality hair and beauty care more accessible than ever.”

How It Works

Shopping Sally Beauty on Uber Eats is simple and seamless:

1. Open the Uber Eats app and navigate to the Retail or Beauty category.
2. Search for Sally Beauty and browse the extensive selection of hair color, care, nail products, and more.
3. Add items to your cart, choose a delivery time, and place your order.
4. Track your order in real-time as a courier brings your beauty must-haves straight to your doorstep.

Sally Beauty’s Uber Eats storefront features an array of best-selling brands, including bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella, XMONDO, and more, ensuring customers can access a range of award-winning products whenever inspiration strikes.

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

About Sally Beauty Holdings, Inc.: Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion^®, Bondbar^®, Strawberry Leopard^®, Generic Value Products^®, Inspired by Nature^® and Silk Elements^® as well as professional lines such as Wella^®, Clairol^®, OPI^®, L'Oreal^®, Wahl^® and Babyliss Pro^®. Beauty Systems Group stores, branded as CosmoProf^® or Armstrong McCall^® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell^®, Wella^®, Matrix^®, Schwarzkopf^®, Kenra^®, Goldwell^®, Joico^®, Amika^® and Moroccanoil^®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

†Get 50% off your next order of $50+ or more. Maximum $35 off. This offer expires on March 31, 2025. You must purchase through the Retail section of the Uber or Uber Eats app. Must tap to apply. Must meet order minimum before applicable taxes and fees. Taxes and fees still apply. Only valid where Sally Beauty stores are available through the Uber and/or Uber Eats app. Uber reserves the right to cancel or modify this offer at any time. Exclusions may apply.

^††Taxes and fees may still apply. See app for membership details.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250325794592/en/

Uber Press Contact: press@uber.com

Sally Beauty Holdings, Inc. Press Contact: sallybeautypr@praytellagency.com

Source: Uber Technologies, Inc.

FAQ

What is the discount offered for Sally Beauty products on Uber Eats?

Customers can get 50% off orders of $50 or more through March 31st on Sally Beauty products ordered through Uber Eats.

Which beauty brands are available through UBER's partnership with Sally Beauty?

The partnership offers brands including bondbar, Dashing Diva, Eva NYC, ion, OPI, Sauce Beauty, Wella, and XMONDO through the Uber Eats platform.

How do I order Sally Beauty products through UBER Eats?

Open the Uber Eats app, navigate to Retail or Beauty category, search for Sally Beauty, browse products, add items to cart, choose delivery time, and place order.

What benefits do Uber One members get from the Sally Beauty partnership?

Uber One members receive $0 Delivery Fees on eligible Sally Beauty orders through Uber Eats.