Doreen Burse Named Worldwide Sales SVP

Rhea-AI Summary

United Airlines has appointed Doreen Burse as the new senior vice president of Worldwide Sales, effective March 1, 2021. Burse, with over 30 years of experience in sales, primarily from the hospitality sector, will report to Andrew Nocella, the airline's Chief Commercial Officer. She is tasked with enhancing existing sales programs and driving revenue growth. Previously, Burse was the vice president at Marriott, overseeing a team that managed $16 billion in annual spending across numerous corporate and association clients.

Positive

• Appointment of a seasoned executive with over 30 years of experience aimed at enhancing revenue.
• Doreen Burse's previous role at Marriott involved managing $16 billion in annual spending, indicating strong sales acumen.

Negative

• None.

CHICAGO, Jan. 19, 2021 /PRNewswire/ -- United Airlines today announced that the carrier has named Doreen Burse senior vice president of Worldwide Sales. Burse brings to the company more than 30 years of sales expertise from the hospitality industry.

Burse, who will report to Executive Vice President and Chief Commercial Officer Andrew Nocella, will be responsible for leading United's global sales strategy. She will work to enhance the airline's existing sales programs while building new partnerships and driving overall revenue.

"During her more than 33 years in the hospitality industry, Doreen has been a change agent, showing consistent achievement in leading teams through challenging environments," said Nocella. "Her results-driven focus, collaborative style and commitment to employee morale and development will help United navigate the evolving needs of corporate customers as they return to the skies in force as the pandemic recedes."

Most recently, Burse served as the vice president of Marriott's Global Sales for the U.S. and Canada. She led a cross-functional global account team serving hundreds of accounts, representing about 1,000 associations, 250 corporations, and hundreds of group intermediary partners, travel management companies, retail agencies and other organizations representing $16 billion in annual spending. Burse is also a member of the Global Business Travel Association, on the Board of Directors of AMC Institute, and an Editorial Board Member for Smart Meetings magazine, in addition to her participation in numerous other industry organizations.

Her first day at United will be March 1, 2021.

About United

United's shared purpose is "Connecting People. Uniting the World." For more information, visit united.com, follow @United on Twitter and Instagram or connect on Facebook. The common stock of UAL is traded on the Nasdaq under the symbol "UAL".

 

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SOURCE United Airlines

FAQ

What position has United Airlines appointed Doreen Burse to?

Doreen Burse has been appointed as the senior vice president of Worldwide Sales.

When will Doreen Burse start her role at United Airlines?

Doreen Burse will begin her role on March 1, 2021.

What experience does Doreen Burse bring to United Airlines?

Doreen Burse brings over 30 years of sales expertise from the hospitality industry, including her most recent role as vice president at Marriott.

What is the focus of Doreen Burse's new role at United Airlines?

Her focus will be on enhancing United's global sales strategy and building new partnerships to drive revenue.

Who does Doreen Burse report to at United Airlines?

She will report to Andrew Nocella, the Executive Vice President and Chief Commercial Officer.