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Under Armour, Inc. (symbol: UAA) is a prominent designer, marketer, and distributor of performance apparel, footwear, and accessories. Headquartered in Baltimore, Maryland, the company was founded in 1996 by Kevin Plank, a former University of Maryland football player. Under Armour revolutionized athletic wear with its innovative moisture-wicking technology, starting with a superior t-shirt aimed at keeping athletes cool, dry, and light.
The company's product lineup is extensive, catering to men, women, and youth. Their offerings are categorized under three main brands: HeatGear® for hot conditions, ColdGear® for cold conditions, and AllSeasonGear® for in-between weather. This diverse product range is designed to enhance athletic performance by regulating body temperature and improving comfort.
Under Armour operates globally, with a significant presence in North America, Asia-Pacific, and Europe. They serve a broad market that includes professional and amateur athletes, sponsored college and professional teams, as well as individuals with active lifestyles. The company utilizes multiple sales channels, including direct-to-consumer models through e-commerce and over 400 combined factory and brand house stores, along with wholesale distribution.
One of Under Armour's key digital assets is the MapMyFitness app, which allows users to track their fitness activities and goals. This move highlights the company's commitment to integrating technology and fitness, providing comprehensive solutions for athletes.
In recent business updates, Under Armour reported unaudited financial results for the second quarter of fiscal 2024, noting profitability that exceeded expectations despite lowered revenue forecasts for North America. The company also completed a significant share buyback program, repurchasing $475 million worth of Class C common stock as of September 30, 2023. Additionally, Under Armour signed a multi-year NIL partnership with University of South Carolina guard MiLaysia Fulwiley and announced a multi-year partnership with USA Football through the 2028 Summer Olympics.
Under Armour's mission is to make all athletes better through passion, design, and relentless innovation. The company's strategic priorities focus on maintaining a balanced approach to profitability while investing in talent, systems, and processes aimed at long-term growth. Recent financial reports highlighted disciplined expense control and a strong balance sheet despite a challenging retail environment.
Under Armour, Inc. (NYSE: UA, UAA) will announce its fourth quarter and full-year fiscal 2023 results on May 9, 2023, at 6:55 a.m. ET. The results will cover the period ending on March 31, 2023. Following the announcement, management will host a live conference call at approximately 8:30 a.m. ET to discuss the financial outcomes. The call will be available for live streaming and will be archived for later access. Under Armour is recognized for its innovation in athletic performance apparel, footwear, and accessories, aiming to enhance human performance. For more detailed financial information, visit their investor relations page.
Under Armour has renewed its partnership with Stephen Curry, enhancing their collaboration to drive global business growth and community impact. This partnership focuses on innovative product solutions across various sports categories and aims to broaden Curry Brand's reach. Curry will take on the role of President of Curry Brand, amplifying his influence on product development and marketing strategies. The initiative also includes increased funding for community programs, striving to renovate courts and train coaches by 2025. The commitment expressed by both parties underscores their shared vision for athlete empowerment and community support.
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