Welcome to our dedicated page for Under Armour news (Ticker: UAA), a resource for investors and traders seeking the latest updates and insights on Under Armour stock.
Overview and Core Business
Under Armour (UAA) is a pioneering sportswear company that designs, develops, markets, and distributes a broad range of performance apparel, athletic footwear, and accessories. Renowned for its cutting-edge fabric technologies and innovative product design, Under Armour transforms basic athletic wear into advanced performance solutions engineered to keep athletes cool, dry, and comfortable under the most challenging conditions.
Innovative Product Technology
At the heart of Under Armour's offering is a commitment to harnessing innovative technology in its products. The company originally gained acclaim with its revolutionary approach to moisture management and temperature regulation. Over time, it has expanded its product lines to include a variety of apparel engineered for different environments: HeatGear® for warm weather, ColdGear® for colder climates, and AllSeasonGear® designed for moderate conditions. This strategic focus on performance-enhancing technology underscores its deep expertise in fabric science and sportswear innovation.
Market Position and Competitive Landscape
Under Armour occupies a significant position in the athletic and performance apparel industry. The company has effectively differentiated itself by focusing on products that work in tandem with an athlete's performance. Its business model centers on aligning cutting-edge research with design innovation to create products that not only meet but exceed the rigorous demands of both professional and amateur athletes. This commitment to excellence has allowed Under Armour to maintain a competitive edge in a market characterized by dynamic consumer trends and strong competitors.
Business Model and Revenue Generation
The company employs a multi-channel, diversified approach for revenue generation. Through direct-to-consumer retail—including strategically located brand and factory outlet stores and a robust e-commerce platform—Under Armour reaches a wide spectrum of consumers with an active lifestyle. Additionally, its wholesale distribution network complements these efforts by supplying performance gear to professional teams, college sports programs, and international markets. This blend of direct and wholesale channels provides a stable foundation for scaling its innovative product offerings on a global platform.
Partnerships and Strategic Alliances
Strategic partnerships have been essential to Under Armour's growth and continued relevance in the competitive sportswear landscape. By aligning itself with leading athletic institutions, collegiate teams, and influential sports icons, the company enhances its brand credibility and extends its reach. High-profile partnerships, including collaborations with collegiate athletes and national sports bodies, reinforce its commitment to supporting a diverse range of athletes. These alliances serve as a platform for showcasing innovative products and engaging with communities, highlighting Under Armour's core mission to empower performance.
Product Range and Consumer Focus
Under Armour's product range is designed to serve the diverse needs of athletes across all levels—from professional sports teams to recreational enthusiasts. The company's product portfolio encompasses high-performance apparel, cutting-edge athletic footwear, and innovative accessories. Every product is meticulously crafted with a consumer-centric focus, delivering tangible benefits such as improved comfort, durability, and performance enhancement. By continuously investing in research and development, Under Armour ensures that its products remain at the forefront of innovation, responding to the evolving needs of its global customer base.
Commitment to Performance and Innovation
Under Armour is built on the conviction that every athlete can enhance performance with the right tools. This enduring commitment is reflected in its constant pursuit of technological innovations that merge design with functional performance. The integration of advanced textile technologies and performance-oriented design methodologies ensures that each product helps athletes train harder, perform better, and recover faster. Such a relentless drive for innovation is foundational to the company’s ethos and underpins its ongoing success.
Global Presence and Operational Excellence
Headquartered in Baltimore, Maryland, Under Armour has expanded its footprint across North America, Asia-Pacific, Europe, and other key markets around the globe. Its global expansion strategy is grounded in operational excellence and a commitment to aligning product offerings with the unique demands of diverse international markets. From fostering strong local partnerships to tailoring retail strategies that resonate with regional consumer trends, Under Armour's operational approach is as diverse as its consumer base.
Industry Expertise and Future-Proofing
Drawing on decades of experience in performance sportswear, Under Armour consistently leverages industry expertise to drive strategic decision-making. The company’s leadership, rooted in a blend of sports experience and innovative vision, provides a solid foundation for continuous growth. With a deep understanding of market dynamics, consumer behavior, and advanced material science, Under Armour stands as a testament to what can be achieved when passion for design meets the relentless pursuit of excellence.
Overall, Under Armour’s legacy is defined by its contributions to shaping modern athletic performance wear. The company’s methodical approach—balancing innovative technology with strategic market insights—continues to set a robust benchmark in the sportswear industry. Investors and industry observers alike can appreciate the thoughtful integration of performance, style, and functionality that remains central to Under Armour’s success story.
Under Armour (NYSE: UA) has announced three new additions to its Board of Directors effective April 15, 2025: Dawn N. Fitzpatrick, Eugene D. Smith, and Robert J. Sweeney. Fitzpatrick brings extensive financial expertise as CEO and CIO of Soros Fund Management, with a 25-year background at UBS. Smith contributes significant sports management experience from his role as Senior Vice President and Athletic Director at Ohio State University (2005-2024). Sweeney adds retail and consumer sector expertise as President of Sycamore Partners and former Goldman Sachs partner.
The appointments expand Under Armour's board to twelve members, including existing directors like Mohamed A. El-Erian (Board Chair) and founder Kevin A. Plank. The new directors are expected to help navigate Under Armour's next chapter in creating value for athletes, customers, shareholders, and teammates.
Under Armour (NYSE: UAA, UA) reported Q3 FY2025 results with revenue down 6% to $1.4 billion. North America revenue decreased 8% to $844 million, while international revenue fell 1% to $558 million. The company's gross margin improved by 240 basis points to 47.5%, driven by reduced discounting and lower costs.
Key financial metrics include: wholesale revenue down 1% to $705 million, direct-to-consumer revenue down 9% to $673 million, and eCommerce revenue down 20%. The company reported net income of $1 million, with adjusted diluted EPS of $0.08. Under Armour repurchased $25 million of Class C stock in Q3.
The company raised its FY2025 outlook, now expecting revenue to decline approximately 10% versus previous expectations of a low double-digit decline. Adjusted operating income is projected at $185-195 million, up from previous guidance of $165-185 million.
Under Armour (NYSE: UA, UAA) has scheduled the release of its third-quarter fiscal 2025 financial results on February 6, 2025. The results will cover the period ended December 31, 2024. The company will issue a news release at approximately 6:55 a.m. ET, followed by a conference call with management at 8:30 a.m. ET to discuss the quarterly performance.
The conference call will be accessible via webcast and will be archived on the company's investor relations website. Under Armour, based in Baltimore, Maryland, continues its role as a leading provider of athletic performance apparel, footwear, and accessories.
Under Armour (NYSE: UAA, UA) hosted an investor meeting in New York City, outlining its strategic initiatives and reiterating its fiscal 2025 outlook. The company presented four key pillars of its strategy: Product, Story, Service, and Team. The product strategy focuses on streamlining creation and merchandising, while the story pillar emphasizes consumer-led operations and brand positioning. The service pillar details region-specific commercial strategies across Americas, EMEA, and Asia-Pacific markets.
CEO Kevin Plank highlighted plans for a strengthened product lineup in Fall 2025, emphasizing the company's underdog brand positioning and disciplined marketplace management. The company aims to improve its execution through experienced leadership and optimize capacity utilization to drive sustainable, profitable growth for shareholders.
Under Armour has announced an upcoming investor meeting scheduled for December 12, 2024, in New York City. The event will feature President & Chief Executive Officer Kevin Plank and other senior executives who will provide detailed updates on the company's product, brand, and commercial strategies. The presentation will focus on initiatives to strengthen Under Armour's premium positioning and improve long-term shareholder value.
The invitation-only event will be webcast live from 9:00 a.m. to 12:30 p.m. ET and will be archived on the company's investor relations website. Under Armour, based in Baltimore, Maryland, continues its role as a leading provider of athletic performance apparel, footwear, and accessories.
Under Armour reported Q2 fiscal 2025 results with revenue down 11% to $1.4 billion. Despite revenue decline, gross margin increased 200 basis points to 49.8%. North America revenue decreased 13% to $863 million, while international revenue fell 6% to $538 million. The company reported net income of $170 million and adjusted diluted EPS of $0.30.
The company raised its fiscal 2025 outlook, expecting improved gross margin of 125-150 basis points, and adjusted operating income of $165-185 million. The restructuring plan range was increased to $140-160 million, with anticipated completion during fiscal 2025 and 2026.
Under Armour, Inc. (NYSE: UA, UAA) has announced the date for its second quarter fiscal 2025 earnings conference call. The company plans to release its financial results for the quarter ended September 30, 2024, on November 7, 2024. The news release is scheduled for approximately 6:55 a.m. Eastern Time (ET), followed by a conference call at around 8:30 a.m. ET where Under Armour management will review the results.
The call will be webcast live and archived on the company's investor relations website. Under Armour, headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. The company's products are designed to empower human performance and are engineered to make athletes better.
Under Armour (NYSE: UAA, UA) has updated its Fiscal 2025 restructuring plan, expanding the expected pre-tax charges to $140-$160 million, up from the previous $70-$90 million. The increase is largely due to the decision to exit a primary distribution facility in Rialto, California by March 2026. The charges include up to $75 million in cash-related expenses and $85 million in non-cash charges. As a result, Under Armour has revised its Fiscal 2025 outlook, now expecting an operating loss of $220-$240 million, compared to the previous $194-$214 million. Adjusted operating income is projected at $140-$160 million, with adjusted diluted earnings per share expected to be $0.19-$0.22.
Under Armour (NYSE: UA, UAA) reported Q1 fiscal 2025 results, with revenue down 10% to $1.2 billion. The company saw declines across regions and categories, with North America revenue down 14% and international revenue down 2%. Gross margin improved by 110 basis points to 47.5%, driven by lower discounting and product costs. However, the company reported an operating loss of $300 million, largely due to a litigation reserve.
Under Armour updated its fiscal 2025 outlook, expecting revenue to decline at a low double-digit percentage rate. The company anticipates a gross margin improvement of 75 to 100 basis points and projects an adjusted operating income of $140 to $160 million. Under Armour also announced a $500 million stock repurchase plan, with $40 million already executed in Q1.
Under Armour (NYSE: UA, UAA) has announced the appointment of Eric Liedtke as Executive Vice President of Brand Strategy, following the acquisition of UNLESS COLLECTIVE, INC. Liedtke, a former adidas Group executive with a 26-year career, will join UA after the completion of the UNLESS acquisition later this week. He will be responsible for amplifying Under Armour's brand identity, strategic planning, and executing growth initiatives.
Liedtke's role will include overseeing UA's brand presence through various marketing functions and strategy. His experience in driving exceptional growth in the sports industry is expected to be a significant asset for Under Armour. The move aims to elevate the brand, enable deeper loyalty, and drive growth among new and existing consumers.
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