Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners
Under Armour, Inc. (NYSE: UA, UAA) announced a definitive agreement to sell its MyFitnessPal platform to Francisco Partners for $345 million. This move is part of Under Armour's transformation strategy, allowing for better alignment with its digital strategy and investment flexibility to enhance shareholder value. The transaction is expected to close in Q4 2020, pending regulatory approvals. Alongside this sale, Under Armour will discontinue its Endomondo platform at the end of 2020, while continuing its focus on the MapMyFitness platform.
- Transaction value of $345 million enhances investment flexibility.
- Sale aligns business strategy with long-term digital goals.
- Discontinuation of Endomondo may affect user base.
- Potential revenue loss from the sale of MyFitnessPal.
BALTIMORE, Oct. 30, 2020 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners.
"As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer," said Under Armour President and CEO Patrik Frisk. "This announcement reduces the complexity of our consumer's brand journey by empowering sharper alignment with our long-term digital strategy as we work towards a singular, cohesive UA ecosystem. Additionally, it affords us investment flexibility to drive greater return and value to our shareholders over the long-run."
"MyFitnessPal supports over 200 million users in their ongoing health and fitness journeys and we are excited to partner with the business for its next stage as a standalone company to continue a strong history of recurring revenue growth, organic user acquisition and a unique consumer proposition," said Christine Wang, Principal at Francisco Partners.
The transaction value is
MyFitnessPal is currently reported within Under Armour's Connected Fitness segment, which also contains the MapMyFitness and Endomondo platforms. In conjunction with this announcement, the company also announced that it would discontinue its Endomondo platform's operations at the end of 2020. The MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a crucial element of Under Armour's digital strategy, as does its connected footwear business.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world's largest digitally connected fitness and wellness communities, Under Armour's innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.
About Francisco Partners
Francisco Partners is a leading global investment firm that specializes in partnering with technology and technology-enabled businesses. Since its launch over 20 years ago, Francisco Partners has raised over
Forward Looking Statements
Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding the expected sale of our MyFitnessPal business and related benefits to our company. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "assumes," "anticipates," "believes," "estimates," "predicts," "outlook," "potential" or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance, or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. Several important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including, but not limited to those identified in our most recent annual and quarterly reports filed with the Securities and Exchange Commission. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.
View original content to download multimedia:http://www.prnewswire.com/news-releases/under-armour-enters-into-definitive-agreement-to-sell-the-myfitnesspal-platform-to-francisco-partners-301163499.html
SOURCE Under Armour, Inc.
FAQ
What is Under Armour's recent agreement regarding MyFitnessPal?
When is the expected closing date for the MyFitnessPal sale?
How does the MyFitnessPal sale affect Under Armour's strategy?
What platforms is Under Armour discontinuing?
What is the significance of the MyFitnessPal sale for shareholders?
